If you’re looking to specialize within a certain area or industry in SEO, take a look at reliable free guides and resources about International SEO, News SEO, E-Commerce SEO, SaaS SEO, Local SEO, Travel SEO, Enterprise SEO, Small Business SEO and more. Check them out:
Table of Contents
International SEO
Managing multi-regional and multilingual sites
Guide from Google
The Ultimate Guide to International SEO
Guide from Onely
International SEO for E-Commerce Websites
Presentation from Aleyda Solis
7 Ways to Fail at International SEO
Guide from Aleyda Solis
An Hreflang Implementation Guide: How to add and Implement Hreflang Tags
Guide from Aleyda Solis
News SEO
Help Google News discover your web crawled content
Guide from Google
How to Get Into Google News
Video from Barry Adams / Moz
Google News SEO – Everything Publishers Need to Know 2020 Edition
Guide from John Shehata / NewzDash
The Ultimate guide to Google News SEO
Video from Vahre Arabian and Carlos Alonso
A Guide to Optimizing for Google News, Top Stories, and Discover
Guide from Lily Ray / Search Engine Journal
SEO for News Publications or Media Websites
Video from Crawling Mondays
E-Commerce SEO
Ecommerce SEO: A Simple (But Complete) Guide
Guide from Joshua Hardwick / Ahrefs
The 8-Step eCommerce Framework to Elevate Your SEO Game
Presentation from Kristina Azarenko
eCommerce SEO Guides Hub
Guide from ContentKing
SEO for E-commerce in 2020 – Top Technical SEO Challenges & How to Fix them
Presentation from Kristina Azarenko
When Your Inventory Changes: SEO Tips For Changing Product Pages
Presentation from Aleyda Solis
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywords
Presentation from Aleyda Solis
Optimizing Content in Category Pages while Keeping its Commercial Nature
Guide from Aleyda Solis
SaaS SEO
SaaS SEO: An Actionable Strategy for Growth
Guide from James Brockbank / SEMrush
SEO For SaaS: The Ultimate Guide
Guide from Chris Long
3 Advanced SaaS SEO Strategies & Best Practices
Guide from Kevin Indig / Search Engine Journal
SEO for SaaS (Software as a Service) Websites
Video from Crawling Mondays
Travel SEO
The Ultimate SEO Travel Marketing Guide
Guide from Dan Taylor
Travel SEO & Marketing
Guide from Joe Robinson
The Ultimate Guide on How to SEO your Travel Website
Guide from Alex Chris
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)
Guide from Rachel Vandernick / Moz
Enterprise SEO
How to Succeed in Enterprise SEO
Guide from Patrick Stox / Ahrefs
What is Enterprise SEO? A Marketer’s Guide to Search Optimization
Guide from Jonas Sickler / Terakeet
DeepCrawl’s Ultimate Guide to Enterprise SEO
Guide from Rachel Costello / Deepcrawl
The Ultimate Guide to Modern Enterprise SEO
Guide from IPullRank
What Is Enterprise SEO and How Is It Different to Traditional SEO?
Guide from Erika Varagouli / SEMrush
How to Succeed as an In-House Enterprise Level SEO
Guide from Crawling Mondays
Small Business SEO
Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps
Guide from Erika Varagouli / SEMrush
The Beginner’s Guide to Small Business SEO (6 Easy Steps)
Guide from Joshua Hardwick / Ahrefs
Small Business SEO: The Complete Guide
Guide from CopyPress
Small Business SEO Checklist: 11 Ways to Improve Rankings Today
Guide from Mindy Weinstein / Search Engine Journal
Small Business SEO: The 28-Step Checklist to Help You Win
Guide from Adam Steele / G2
Local SEO
The Essential Local SEO Strategy Guide
Guide from Moz
Local SEO: A Simple (But Complete) Guide
Guide from Joshua Hardwick / Ahrefs
Local SEO: The Complete Guide
Guide from Brightlocal
Local SEO: The Definitive Guide (2021)
Guide from Backlinko
E-A-T LOCAL for SEO
Guide from Local SEO Guide
Claire’s Guide to UTM Tagging For Google My Business
Guide from Claire Carlile
How to do Local SEO Today: Top Do’s and Dont’s, Tools, and Guide to Grow
Video from Crawling Mondays
Local SEO Course with Greg Gifford
Course from Greg Gifford / SEMrush