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Specialize Within SEO

If you’re looking to specialize within a certain area or industry in SEO, take a look at reliable free guides and resources about International SEO, News SEO, E-Commerce SEO, SaaS SEO, Local SEO, Travel SEO, Enterprise SEO, Small Business SEO and more. Check them out: 

Table of Contents

International SEO

International SEO for E-Commerce Websites
Presentation from Aleyda Solis

7 Ways to Fail at International SEO
Guide from Aleyda Solis

News SEO

The Ultimate guide to Google News SEO
Video from Vahre Arabian and Carlos Alonso

A Guide to Optimizing for Google News, Top Stories, and Discover
Guide from Lily Ray / Search Engine Journal

SEO for News Publications or Media Websites
Video from Crawling Mondays

E-Commerce SEO

Ecommerce SEO: A Simple (But Complete) Guide
Guide from Joshua Hardwick / Ahrefs

The 8-Step eCommerce Framework to Elevate Your SEO Game
Presentation from Kristina Azarenko


SaaS SEO: An Actionable Strategy for Growth
Guide from James Brockbank / SEMrush

SEO For SaaS: The Ultimate Guide
Guide from Chris Long

3 Advanced SaaS SEO Strategies & Best Practices
Guide from Kevin Indig / Search Engine Journal

Travel SEO

Travel SEO & Marketing
Guide from Joe Robinson

Enterprise SEO

How to Succeed in Enterprise SEO
Guide from Patrick Stox / Ahrefs

DeepCrawl’s Ultimate Guide to Enterprise SEO
Guide from Rachel Costello / Deepcrawl

Small Business SEO

Small Business SEO Checklist: 11 Ways to Improve Rankings Today
Guide from Mindy Weinstein / Search Engine Journal

Local SEO

Local SEO: A Simple (But Complete) Guide
Guide from Joshua Hardwick / Ahrefs

Local SEO: The Complete Guide
Guide from Brightlocal

Guide from Local SEO Guide

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