This is one of the most common questions you’ll get asked as an SEO. To help you, here’s a checklist with basic SEO diagnostics questions to ask, as well as areas to analyze and type of tools to use. You can also copy the checklist from Google Sheets here.
| Questions | Elements to Analyse/Optimize |
| Is the page Crawlable? | [Technical] Crawlability (HTTP status, robots.txt, Google Search Console URL Parameters tool). Use Google Search Console, SEO Crawlers. |
| Is the page Indexable? | [Technical] Indexability (Meta robots, X-Robots-Tag, canonicalization, Google Search Console Page Removal, etc.) Use Google Search Console, SEO Crawlers. |
| Is the Page Content More Relevant than the Top Ranked Pages for Target Queries? | [Content] Content relevance (descriptive text, images, videos, structured data usage). Use SEO Crawlers, Content Optimization Tools. |
| Is the Page Content more Helpful/Comprehensive/Authoritative than Top Ranked Pages to Fulfill User Search Needs? | [Content] Content quality (comprehensiveness, uniqueness, expertise, authoritativeness, trustworthiness). Use Content Optimization Tools. |
| Is the Page giving a Good User Experience (good core web vitals, mobile friendly, https, no intrusive interstitials) that is better than the Top Ranked Pages for Target Queries? | [Technical] HTTPS, Mobile Friendliness, Core Web Vitals, No Intrusive Interstitials Use Google Search Console, SEO Crawlers, Page Speed Tools. |
| Is the Page linked internally from the site navigation and related site pages with crawlable, followed links and included in XML sitemap? | [Technical] Internal linking, XML sitemap Use Google Search Console, SEO Crawlers. |
| Is the Page attracting More and Better Quality Links from Authoritative & Relevant Sites than Top Ranked Pages for Target Queries? | [Promotion] Backlinks and Linking Sites Quantity, Quality, Relevance Use Google Search Console, Backlinks Tools. |
| Are the relevant, high quality backlinks pointing to the page being disavowed? | [Promotion] Google Search Console Disavow Configuration Use Google Search Console. |
| Is the page affected by a Google Manual Action? | [Content/Technical/Promotion] Google Search Console Manual Actions Report Use Google Search Console. |
| Is the Page search result appearance more descriptive, attractive and compelling for Target Queries vs top ranked pages, leveraging available search features to maximize CTR? | [Content/Technical] Search snippet and features, structured data usage Use Google Search Results. |
