5.1. Specialize within SEO Local SEO

The Essential Local SEO Strategy Guide

Guide from Moz


Local SEO: The Complete Guide

Guide from Joshua Hardwick / Ahrefs


Local SEO Learning Hub

Guide from Brightlocal


Local SEO: The Definitive Guide (2023)

Guide from Backlinko



Guide from Local SEO Guide


Claire’s Guide to UTM Tagging For Google My Business

Guide from Claire Carlile


How to do Local SEO Today: Top Do’s and Dont’s, Tools, and Guide to Grow

Video from Crawling Mondays


Local SEO Course with Greg Gifford

Course from Greg Gifford / SEMrush


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.