5.1. Specialize within SEO

If you’re looking to specialize within a certain area or industry in SEO, take a look at reliable free guides and resources about International SEO, News SEO, E-Commerce SEO, SaaS SEO, Local SEO, Travel SEO, Enterprise SEO, Small Business SEO and more. 

 

On this page

International SEO

Overview of international and multilingual site topics

Guide from Google

 

The Ultimate Guide to International SEO

Guide from Onely

 

International SEO for E-Commerce Websites

Presentation from Aleyda Solis

 

An In-Depth Look At International SEO (+ Step-By-Step Instructions)

Guide from Raoul Wruck / Semrush

 

An Hreflang Implementation Guide: How to add and Implement Hreflang Tags

Guide from Aleyda Solis

 

What is international SEO?

Guide from Moz 

E-commerce SEO

Ecommerce SEO: A Simple (But Complete) Guide

Guide from Joshua Hardwick / Ahrefs

 

The 8-Step eCommerce Framework to Elevate Your SEO Game

Presentation from Kristina Azarenko

 

eCommerce SEO Guides Hub

Guide from ContentKing

 

SEO for E-commerce in 2020 – Top Technical SEO Challenges & How to Fix them

Presentation from Kristina Azarenko

 

When Your Inventory Changes: SEO Tips For Changing Product Pages

Presentation from Aleyda Solis

 

How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywords

Presentation from Aleyda Solis

 

Optimizing Content in Category Pages while Keeping its Commercial Nature

Guide from Aleyda Solis

 

Local SEO

The Essential Local SEO Strategy Guide

Guide from Moz

 

Local SEO: The Complete Guide

Guide from Joshua Hardwick / Ahrefs

 

Local SEO Learning Hub

Guide from Brightlocal

 

Local SEO: The Definitive Guide (2023)

Guide from Backlinko

 

E-A-T LOCAL for SEO

Guide from Local SEO Guide

 

Claire’s Guide to UTM Tagging For Google My Business

Guide from Claire Carlile

 

How to do Local SEO Today: Top Do’s and Dont’s, Tools, and Guide to Grow

Video from Crawling Mondays

 

Local SEO Course with Greg Gifford

Course from Greg Gifford / SEMrush

 

Enterprise SEO

How to Succeed in Enterprise SEO

Guide from Patrick Stox / Ahrefs

What is Enterprise SEO? A Marketer’s Guide to Search Optimization

Guide from Jonas Sickler / Terakeet

 

Lumar's Ultimate Guide to Enterprise SEO

Guide from Rachel Costello / Lumar

 

The Ultimate Guide to Modern Enterprise SEO

Guide from IPullRank

 

Enterprise SEO: Everything You Need to Know

Guide from Rebecca Riserbato / Hubspot

How to Succeed as an In-House Enterprise Level SEO

Guide from Crawling Mondays

 

News SEO

Help Google News discover your web crawled content

Guide from Google

 

How to Get Into Google News

Video from Barry Adams / Moz

 

Google News SEO – Everything Publishers Need to Know 2020 Edition

Guide from John Shehata / NewzDash

 

The Ultimate guide to Google News SEO

Video from Vahre Arabian and Carlos Alonso

 

A Guide to Optimizing for Google News, Top Stories, and Discover

Guide from Lily Ray / Search Engine Journal

 

SEO for News Publications or Media Websites

Video from Crawling Mondays

 

Saas SEO

SaaS SEO: An Actionable Strategy for Growth

Guide from James Brockbank / SEMrush

 

SEO For SaaS: The Ultimate Guide

Guide from Chris Long

 

3 Advanced SaaS SEO Strategies & Best Practices

Guide from Kevin Indig / Search Engine Journal

 

SEO for SaaS (Software as a Service) Websites

Video from Crawling Mondays

 

Travel SEO

The Ultimate SEO Travel Marketing Guide

Guide from Dan Taylor

 

Travel SEO & Marketing

Guide from Joe Robinson

 

The Ultimate Guide on How to SEO your Travel Website

Guide from Alex Chris

 

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Guide from Rachel Vandernick / Moz

 

Small Business SEO

Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps

Guide from Erika Varagouli / SEMrush 

 

The Beginner’s Guide to Small Business SEO (6 Easy Steps)

Guide from Joshua Hardwick / Ahrefs

 

Small Business SEO: The Complete Guide

Guide from CopyPress

 

Small Business SEO Checklist: 11 Ways to Improve Rankings Today

Guide from Mindy Weinstein / Search Engine Journal

 

Small Business SEO: The 28-Step Checklist to Help You Win

Guide from Adam Steele / G2

 

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.