9. Free SEO Tools

If you’re looking for the best free SEO tools for your SEO process, you’ve come to the right place! In this page you’ll find the best free SEO tools for the different activities within the SEO process. Take a look below.


On this page

Keyword Research Tools

Google Ads Keyword Planner

Web Based from Google


Google Trends

Web Based from Google


Bing Webmaster Tools Keyword Research

Web Based from Bing


Keyword Generator

Web Based from Ahrefs



Web Based from Candour


Answer The Public

Web Based from Answer The Public



Web Based from QuestionDB


Free Keyword Tool

Web Based from Wordstream



Web Based from Merlinox


The Reddit Keyword Research Tool

Web Based from Higher Visibility


Keyword Surfer

Browser Extension from Surfer


Topic Mojo Free Plan

Web Based from Topic Mojo


SERP Explorer

Web Based from Keyword Insights

SERP Similarity

Web Based from Keyword Insights


Web Based from Larseo

On-Page SEO Tools

Google Search Console Coverage, URL Inspection & Crawl Stats Reports

Web Based from Google


Bing Webmaster Tools Site Scan and SEO Report

Web Based from Bing


Screaming Frog SEO Spider

Desktop Based from Screaming Frog


Greenflare: The Open Source SEO Crawler

Desktop Based from Greenflare


SEOlyzer: Crawler & log analysis for all SEO

Web Based from SEOlyzer


httpstatus.io: Easily check status codes, response headers, and redirect chains

Web Based from Sander Heilbron


SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL

Web Based from Ryan Jones


Ahrefs Webmaster Tools

Web Based from Ahrefs


Siteliner: Explore your website, revealing key issues

Web Based from Siteliner


Checkbot: SEO, Web Speed & Security Tester

Browser Extension from Checkbot


SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more

Browser Extension from SEO minion


Detailed SEO Extension

Browser Extension from Detailed


SEO Pro Extension

Browser Extension from Marketing Syrup



Browser Extension from Weeblr


Spark Content Optimizer

Browser Extension from SEOClarity


Link Redirect Trace

Browser Extension from LinkResearchTools


Yoast SEO

WordPress Plugin from Yoast


Rank Math SEO

WordPress Plugin from Rank Math

Free Domain Alerts

Web Based from Little Warden


Monitoring & Rank Tracking Tools

Google Search Console Performance Report

Web Based from Google


Bing Webmaster Tools Search Performance Report

Web Based from Bing


Ahrefs Webmaster Tools

Web Based from Ahrefs


thruuu: Awesome SERP Analyzer

Web Based from thruuu


SERP Checker

Web Based from Accuranker


SEO Search Simulator by Nightwatch

Browser Extension from Nightwatch


SEOminion: SEO Extension with Multi-Location SERP Simulator

Browser Extension from SEOminion


MobileMoxie SERPerator: Google Mobile Rank Checker

Web Based from MobileMoxie


SEO Dashboard & Reporting Tools

50+ Google Data Studio Templates to Speed your SEO Reporting

Google Sheets from Sheets for Marketers


9 SEO report Google Data Studio and Google Sheets templates you can swipe today

Google Data Studio and Google Sheets from Supermetrics


Search Console Explorer Studio and Sheet, Cannibalization Explorer, etc.

Google Data Studio and Google Sheets from Hannah Butler


SFAIK – Screaming Frog Analyzer

Google Data Studio from IKAUE


Monthly SEO Report Template

Doc, PDF, GDocs from Backlinko


Steal Our SEO Report Template (and Make It Even Better)

Google Slides from Ahrefs


Search Console PunkExport

Google Sheets from Lino Uruñuela


Web Speed Optimization Tools

Measure from Web.dev

Web Based from Web.dev


PageSpeed Insights

Web Based from Google


Web Page Test

Web Based from Catchpoint



Web Based from GTmetrix


Improve your website performance - Wattspeed

Web Based from Wattspeed



Web Based from DebugBear


Experte: Bulk Core Web Vitals Check

Web Based from Experte


SERP Speed: Compare your page speed at keyword level with the rest

Web Based from Reddico


Dareboost: Test, analyze and optimize your website performance

Web Based from Contentsquare



Browser Extension from Google


Web Vitals Extension

Browser Extension from Addy Osmani


Core SERP Vitals

Browser Extension from Chris Johnson


Structured Data Tools

Schema Markup validator

Web Based from Schema.org


Google’s Rich Results Test

Web Based from Google


Structured Data Viewer

Web Based from Classy Schema


Schema Markup Testing and Comparison Tool

Web Based from Shay Ohayon


Schema.dev’s Structured Data Testing Tool

Web Based and Browser Extension from SEOClarity


Ryte Structured Data Helper

Browser Extension from Ryte


Schema Builder for Structured Data

Browser Extension from Schema.dev


Schema Markup Generator (JSON-LD)

Web Based from technicalseo.com


The Schema Markup Generator

Web Based from RankRanger


Mobile SEO Tools

Google’s Mobile Friendly Test

Web Based from Google


Mobile Friendliness Test Tool

Web Based from Bing


MobileMoxie Page-oscope

Web Based from MobileMoxie


Mobile-Friendly Test (Bulk Testing Tool)

Web Based from technicalseo.com


Mobile-First Index Tool (Mobile vs. Desktop Test)

Web Based from technicalseo.com


Mobile First Index Checker

Web Based from Zeo


Local SEO Tools

Google My Business

Web Based from Google 


BrightLocal’s Free Local SEO Tools: Local Listings Health Scanner, Local Search Results Checker, and more!

Web Based from BrightLocal


Postamatic: Build your Google My Business Posts, Q + As, and manage GMB Reviews via the Google My Business API

Google Sheets from Two Octobers + AgencyAutomators


PlePer Local SEO Tools

Browser Extension from PlePer


GMBSpy: View Google My Business “Categories”

Browser Extension from George Nenni


Whitespark Local Citation Finder

Web Based from Whitespark


Google Review Link Generator

Browser Extension from Whitespark


Local Search Results Tool

Web Based from technicalseo.com


International SEO Tools

Google Search Console International Targeting Report

Web Based from Google


The Hreflang Tags Generator Tool

Web Based from Aleyda Solis


Free Hreflang Generator

Google Sheets from Relgrowth


hreflang Tags Testing Tool

Web Based from technicalseo.com


Hreflang Validator

Google Sheets from Sistrix


Locale-Adaptive Pages Testing Tool

Web Based from technicalseo.com


Tips to Use SEO Tools
“Screaming Frog is definitely a great Swiss Army knife that can be used for technical, content and other activities. An underrated tool that helps you to identify the reason why a site can (potentially) see a drop is https://wasthereagoogleupdate.com by Barry Schwartz”

“Google Analytics & Search Console are number 1s – everything you need straight from the horse’s mouth! Google Trends as well I feel is super under-utilised. PSI, ahref SEO toolbar, JSON-LD schema generator, Screaming Frog log analyser for small sites. There are so many”
“SEO pro extension from Kristina Azarenko
coz it gives u a real insight about most important on page attributes. You get all information all at once including schema as well.”
“In addition to Google Analytics and Search Console, this amazing resource from Merkel: Technical SEO Tools.”
“Free tool for learning: Search Console

* Real insights into keyword data (not 3rd party)
* Understand Googlebot behavior at a basic level
* Get an understanding of links coming to your website & most prominent anchors
* Understand core web vitals & see what’s causing issues”
“Ahrefs Webmaster Tools – makes our Site Audit and Site Explorer tools free for verified websites.”

“I find myself going almost daily to AnswerThePublic for content ideas. They give a lot of information and very well organized. Not enterely free (limited searchs per day), but i think you can get a lot with their daily cap anyway. AlsoAsked too, but they are on maintenance.”
“Surfer SEO: A very cool Google Chrome extension for keyword research, & finding out search volume”
“Seo minion plug-in for chrome for quick website analysis”
“My favorite it’s an extension by Detailed. Pretty useful”
“Thruuu Scraper for getting sub topics/content ideas for my main topic main …Heamingwayapp to judge the readibility of my content…once the content is published, I compare my basic on page seo elements with my main competitor using The Hoth Seo Checker !!”
“The SEO Framework for WordPress. I feel like SEO tools are lately inventing problems and selling a solution for a subscription. TSF does only what is in Google Webmaster Guidelines and for free. No ads, upsell or speculative SEO hogwash like “SEO score”.”
“Surfer SEO – the extension gives AMS data completely free in your browser, plus additional insights about the ranking websites”
“For investigating issues in Chrome:
1) Plugin: Redirect Path (by Ayima)
2) Plugin: Robots Exclusion Checker (by Sam Gipson)

For working with data:
1) Google Sheets
2) Add-on to Google Sheets: Google Analytics
3) Excel (paid but usually available)
4) Analytics Edge for Excel”

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.