“Screaming Frog is definitely a great Swiss Army knife that can be used for technical, content and other activities. An underrated tool that helps you to identify the reason why a site can (potentially) see a drop is https://wasthereagoogleupdate.com by Barry Schwartz”
“Google Analytics & Search Console are number 1s – everything you need straight from the horse’s mouth! Google Trends as well I feel is super under-utilised. PSI, ahref SEO toolbar, JSON-LD schema generator, Screaming Frog log analyser for small sites. There are so many”
“SEO pro extension from Kristina Azarenko
coz it gives u a real insight about most important on page attributes. You get all information all at once including schema as well.”
“In addition to Google Analytics and Search Console, this amazing resource from Merkel: Technical SEO Tools.”
“Free tool for learning: Search Console
* Real insights into keyword data (not 3rd party)
* Understand Googlebot behavior at a basic level
* Get an understanding of links coming to your website & most prominent anchors
* Understand core web vitals & see what’s causing issues”
“Ahrefs Webmaster Tools – makes our Site Audit and Site Explorer tools free for verified websites.”
“I find myself going almost daily to AnswerThePublic for content ideas. They give a lot of information and very well organized. Not enterely free (limited searchs per day), but i think you can get a lot with their daily cap anyway. AlsoAsked too, but they are on maintenance.”
“Surfer SEO: A very cool Google Chrome extension for keyword research, & finding out search volume”
“Seo minion plug-in for chrome for quick website analysis”
“My favorite it’s an extension by Detailed. Pretty useful”
“Thruuu Scraper for getting sub topics/content ideas for my main topic main …Heamingwayapp to judge the readibility of my content…once the content is published, I compare my basic on page seo elements with my main competitor using The Hoth Seo Checker !!”
“The SEO Framework for WordPress. I feel like SEO tools are lately inventing problems and selling a solution for a subscription. TSF does only what is in Google Webmaster Guidelines and for free. No ads, upsell or speculative SEO hogwash like “SEO score”.”
“Surfer SEO – the extension gives AMS data completely free in your browser, plus additional insights about the ranking websites”
“For investigating issues in Chrome:
1) Plugin: Redirect Path (by Ayima)
2) Plugin: Robots Exclusion Checker (by Sam Gipson)
For working with data:
1) Google Sheets
2) Add-on to Google Sheets: Google Analytics
3) Excel (paid but usually available)
4) Analytics Edge for Excel”