If you’re looking to learn or expand your keyword research knowledge, you’ve come to the right place! On this page you’ll find the best free keyword research resources, from guides to tools and even tips. Take a look below.
Actionable tips shared by seasoned SEO specialists from conducting keyword research activities over the years.
1. Start with a single term.
2. Keyword gap analysis to find what others rank for you don’t.
3. Page gap analysis. Look at successful content. This could look at traffic, traffic value, or even which pages get the most links.”
The keyword research is a market research that will allow us to target the SEO process, it allows us to identify which are those terms used by our audience when searching in Google or any other search engine that we want to optimize for, as well as how much traffic it’s viable for us to attract from ranking for them, which we should use to establish a strategy that is aligned with our SEO process goal.
Long tail keyword research focuses on finding and using “long tail keywords” — specific, detailed, and often longer phrases that people type into search engines. Long tail keywords are typically three to five words long, though they can be longer. This often involves using keyword research tools to find phrases that people are searching for that tend to have a lower search volume, but that aren’t overly competitive.
Local keyword research is a vital part of local SEO. It helps local-focused businesses to understand how their target local audience searches and for which terms to show up in search results for people in a specific geographic area. The steps to follow are the same as for a traditional keyword research but while including local focused keywords -including terms that specify the target location, such as the name of the city, neighborhood, or other local identifiers, as well as “Near Me” queries used to find local businesses.
Keyword research should be conducted at multiple stages in your SEO journey to ensure your content aligns with user queries and evolves with changing search trends, for example: At the Start of an SEO Project, During Content Creation, Prior to Website Redesign or Migration, or Periodically for Existing Content.
The SEO Learning Roadmap
Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process: