6. Learn about SEO in Other (Non-Google) Search Engines

If you’re looking to learn about doing SEO in other (Non-Google) search engines, you’ve come to the right place! Check out these reliable, free guides about Bing, Yandex, Baidu, Naver, Amazing and YouTube. Check them out:

 

On this page

Bing SEO Guidelines

Bing Webmaster Guidelines

Guide from Bing

 

Bing vs Google: Search Engine Comparison

Guide from Jonathan Theuring / Impression

 

Search Engine Land’s Guide to Bing SEO

Guide from Search Engine Land

 

What SEOs need to know about Bing Webmaster Guidelines

Guide from Christi Olson / Search Engine Land

 

Yandex SEO Guidelines

Yandex’s Recommendations – Advice for Webmasters

Guide from Yandex

 

The Ultimate Guide to Yandex SEO

Guide from Dan Taylor / Search Engine Journal

 

Yandex SEO, or Optimization Beyond Google

Guide from Valerie Niechai / SEO Powersuite

 

Yandex SEO: How to Master Search in Russia

Guide from Wordbank

 

Baidu SEO Guidelines

Baidu SEO: A Guide to SERP Features & Ranking Signals

Guide from Dan Taylor / Search Engine Journal

 

A Crash Course in Chinese SEO: Exit Google, Enter Baidu…

Guide from Gary Stevens / SEMrush

 

Ultimate Guide to Baidu SEO

Guide from Dragon Metrics

 

Guide to Baidu SEO

Guide from GMA Marketing to China

 

Baidu SEO: How to do SEO in China. An interview with SEO Zac

Guide from Crawling Mondays

 

Amazon SEO Guidelines

Amazon SEO: The Ultimate Guide to Higher Product Ranking (With Tips & Examples)

Guide from Robin Hanna / Perpetua

How to Master Amazon SEO and Move Your Products up the Search Rankings

Guide from Bryan Bowman / Bigcommerce

 

Amazon SEO in 2023: A Comprehensive Guide

Guide from Ken Zhou / Seller Interactive

 

Amazon SEO: Everything Sellers Need to Know in 2020

Guide from Tara Johnson / Tinuiti

 

Amazon SEO: How to Rank Highly for Amazon Searches

Guide from Marc Schenker / Wordstream

 

Youtube SEO Guidelines

Get discovered on YouTube

Guide from YouTube Creators Academy

 

YouTube SEO: How to Rank YouTube Videos in 2023

Guide from Backlinko

 

YouTube SEO: How to Rank Your Videos From Start to Finish

Guide from Sam Oh / Ahrefs

 

YouTube SEO: The Ultimate Guide

Guide from Itamar Blauer

 

YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Video from Crawling Mondays

 

TikTok SEO Guidelines

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

Guide by Semrush

TikTok SEO: How to Increase Your Discoverability on TikTok

Guide by Brittany Garlin 

TikTok SEO: What it is and 5 tips to improve your brand’s reach

Guide by Chloe West

The Ultimate Guide to TikTok SEO - Updated in 2024

Guide by Carrie Rose

TikTok SEO: Understanding the TikTok Algorithm

Guide by Lidia Infante

The Definitive Guide to TikTok SEO

Guide by Josh Howarth

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.