6. Learn about SEO in Other (Non-Google) Search Engines

If you’re looking to learn about doing SEO in other (Non-Google) search engines, you’ve come to the right place! Check out these reliable, free guides about Bing, Yandex, Baidu, Naver, Amazing and YouTube. Check them out:


On this page

Bing SEO Guidelines

Bing Webmaster Guidelines

Guide from Bing


Bing vs Google: Search Engine Comparison

Guide from Jonathan Theuring / Impression


Search Engine Land’s Guide to Bing SEO

Guide from Search Engine Land


What SEOs need to know about Bing Webmaster Guidelines

Guide from Christi Olson / Search Engine Land


Yandex SEO Guidelines

Yandex’s Recommendations – Advice for Webmasters

Guide from Yandex


The Ultimate Guide to Yandex SEO

Guide from Dan Taylor / Search Engine Journal


Yandex SEO, or Optimization Beyond Google

Guide from Valerie Niechai / SEO Powersuite


Yandex SEO: How to Master Search in Russia

Guide from Wordbank


Baidu SEO Guidelines

Baidu SEO: A Guide to SERP Features & Ranking Signals

Guide from Dan Taylor / Search Engine Journal


A Crash Course in Chinese SEO: Exit Google, Enter Baidu…

Guide from Gary Stevens / SEMrush


Ultimate Guide to Baidu SEO

Guide from Dragon Metrics


Guide to Baidu SEO

Guide from GMA Marketing to China


Baidu SEO: How to do SEO in China. An interview with SEO Zac

Guide from Crawling Mondays


Amazon SEO Guidelines

Amazon SEO: The Ultimate Guide to Higher Product Ranking (With Tips & Examples)

Guide from Robin Hanna / Perpetua

How to Master Amazon SEO and Move Your Products up the Search Rankings

Guide from Bryan Bowman / Bigcommerce


Amazon SEO in 2023: A Comprehensive Guide

Guide from Ken Zhou / Seller Interactive


Amazon SEO: Everything Sellers Need to Know in 2020

Guide from Tara Johnson / Tinuiti


Amazon SEO: How to Rank Highly for Amazon Searches

Guide from Marc Schenker / Wordstream


Youtube SEO Guidelines

Get discovered on YouTube

Guide from YouTube Creators Academy


YouTube SEO: How to Rank YouTube Videos in 2023

Guide from Backlinko


YouTube SEO: How to Rank Your Videos From Start to Finish

Guide from Sam Oh / Ahrefs


YouTube SEO: The Ultimate Guide

Guide from Itamar Blauer


YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Video from Crawling Mondays


TikTok SEO Guidelines

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

Guide by Semrush

TikTok SEO: How to Increase Your Discoverability on TikTok

Guide by Brittany Garlin 

TikTok SEO: What it is and 5 tips to improve your brand’s reach

Guide by Chloe West

The Ultimate Guide to TikTok SEO - Updated in 2024

Guide by Carrie Rose

TikTok SEO: Understanding the TikTok Algorithm

Guide by Lidia Infante

The Definitive Guide to TikTok SEO

Guide by Josh Howarth

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.