9. Optimize for AI Search (GEO, AEO, LLMO) AI Search Optimization Fundamentals

Learn the fundamentals of AI search optimization with reliable resources and guides.

Top ways to ensure your content performs well in Google's AI experiences on Search

Official Guidelines by John Mueller / Google

AI features and your website

Official Guidelines by Google

Mastering AI-Powered Search: Next Level Strategies for Marketers

Official Guidelines by Fabrice Canel, Krishna Madhavan / Microsoft

How AI Mode Works and How SEO Can Prepare for the Future of Search

Guide by Mike King

Chunked, Retrieved, Synthesized - Not Crawled, Indexed, Ranked

Guide by Duane Forrester

AI Mode, Made Simple: A Clear Guide to the New Era of Search Results

Guide by Doreid Haddad

How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO

Guide by Mike King

SEO VS GEO: Optimizing for Traditional vs AI Search

Guide by Aleyda Solis

Claude System Prompt Leak: SEO Impact

Guide by Hanns Kronenberg

SEO still matters for AI Search engines

Guide by Tomek Rudzki

How AI Mode Selects Snippets

Guide by Dan Petrovic

How to get cited by AI: SEO insights from 8,000 AI citations

Guide by James Allen

AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information

Guide by Nick Lafferty / Profound

How we’re adapting SEO for LLMs and AI search

Guide by Kevin Corbett, Malte Ubl / Vercel

ChatGPT 4o System Prompt Leak: SEO Impact

Guide by Hanns Kronenberg

Key Traditional vs AI Search Differences – A Visual Comparison

Guide by Aleyda Solis

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.