9. Optimize for AI Search (GEO, AEO, LLMO) AI Search Landscape

Learn the latest about the AI search landscape to start optimizing for it.

New Data: Google's AI Mode Adoption vs Other Search Verticals via Similarweb clickstream data in Desktop US

Coverage by Aleyda Solis

Google Search ‘AI Mode’ seen as content theft by news publishing industry representative

Guide from Jon Henshaw

How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO

Guide by Gianluca Fiorelli

AIO usability study - bonus data, tactics, slides

Guide by Kevin Indig

Crawling a Million Websites in Search of LLMs.txt

Research by Chris Green

New Google AI Overviews data: Search clicks fell 30% in last year

Research Coverage by Danny Goodwin

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

Research by Jana Garanko / Semrush

Cloudflare CEO: AI is killing the business model of the web

Coverage by Danny Goodwin 

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

Research by Patrick Stox / Ahrefs

Improved Shopping Results from ChatGPT Search

Official Documentation by OpenAI

AI in Search: Going beyond information to intelligence

Announcement by Google

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.