2. Execute an SEO Process Setting SEO Goals

Learn how to effectively set meaningful SEO goals for your process with the reliable resources, guides and tips shared by experienced SEO professionals. 

How Do You Set Smart SEO Goals for Your Team/Agency/Project?

Video from Rand Fishkin / Moz


How to Set SEO Goals for Your Team (That Actually Drive Action)

Guide from Elise Dopson


How to Set the Right SEO Goals with 3 Examples

Guide from Kayle Larkin / Ahrefs


How to Set & Achieve Realistic SEO Goals

Guide from Paul Schmidt / Search Engine Journal


OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment

Guide from Kameron Jenkins / Botify


How to Set Goals for SEO

Guide from Sharon Lunny / Seer Interactive

Setting SEO Goals FAQs
What are the key factors to consider when setting SEO goals?

When setting SEO goals, it is essential to consider various factors such as your website’s current organic traffic, keyword rankings, backlink profile, user engagement, conversion rates, and overall organic search engine visibility. 

How do I determine the right SEO metrics to track for my goals?

To determine the appropriate SEO metrics to track, assess your business objectives and align them with relevant SEO indicators. Common metrics include organic search traffic, keyword rankings, click-through rates, bounce rates, and conversion rates.

How do I set realistic SEO goals for my website?

To set realistic SEO goals, analyze your current website performance, benchmark against competitors, and take into account your available resources and timeline. This will allow you to establish smart goals that achieve the needed organic traffic growth. Consider setting incremental SEO goals that are challenging yet attainable to drive continuous improvement.

Should I prioritize short-term or long-term SEO goals?

While both short-term and long-term goals are important, it is advisable to strike a balance between the two. Focus on short-term goals to achieve quick wins and maintain motivation; however, also allocate resources towards long-term goals that foster sustainable organic growth and provide lasting benefits.

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.