Learn how to effectively set meaningful SEO goals for your process with the reliable resources, guides and tips shared by experienced SEO professionals.
OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment
Guide from Kameron Jenkins / Botify
When setting SEO goals, it is essential to consider various factors such as your website’s current organic traffic, keyword rankings, backlink profile, user engagement, conversion rates, and overall organic search engine visibility.
To determine the appropriate SEO metrics to track, assess your business objectives and align them with relevant SEO indicators. Common metrics include organic search traffic, keyword rankings, click-through rates, bounce rates, and conversion rates.
To set realistic SEO goals, analyze your current website performance, benchmark against competitors, and take into account your available resources and timeline. This will allow you to establish smart goals that achieve the needed organic traffic growth. Consider setting incremental SEO goals that are challenging yet attainable to drive continuous improvement.
While both short-term and long-term goals are important, it is advisable to strike a balance between the two. Focus on short-term goals to achieve quick wins and maintain motivation; however, also allocate resources towards long-term goals that foster sustainable organic growth and provide lasting benefits.
The SEO Learning Roadmap
Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process: