2. Execute an SEO Process Setting SEO Goals

How Do You Set Smart SEO Goals for Your Team/Agency/Project?

Video from Rand Fishkin / Moz


How to Set SEO Goals for Your Team (That Actually Drive Action)

Guide from Elise Dopson


How to Set the Right SEO Goals with 3 Examples

Guide from Kayle Larkin / Ahrefs


How to Set & Achieve Realistic SEO Goals

Guide from Paul Schmidt / Search Engine Journal


OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment

Guide from Kameron Jenkins / Botify


How to Set Goals for SEO

Guide from Sharon Lunny / Seer Interactive

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts, why they're important and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.