Learn or expand your SEO reporting knowledge. On this page, you’ll find the best free SEO reporting resources: from guides, to tools and even tips. Take a look below.
Learn or expand your SEO reporting knowledge. On this page, you’ll find the best free SEO reporting resources: from guides, to tools and even tips. Take a look below.
SEO reporting is the process of tracking and analyzing a website’s performance in search engines, and then presenting this data in a structured manner, often through a dashboard or a report to clients or stakeholders to inform them about the outcome of the investment and what to do next.
An SEO report should feature the relevant key performance indicators that easily inform about the evolution of the activities as well as the outcome of the SEO process, depending on the audience: from rankings, organic search traffic, revenue and ROI.
SEO reports are usually delivered in decks or presentations, along with data shared via sheets or dashboards.
Some of the top mistakes when creating SEO reports are focusing only on rankings, ignoring business-related metrics, overloading with data, lack of context, including proprietary non-meaningful metrics, not tailoring the report to the audience, not showing progress over time, not providing actionable recommendations, among others.
Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process: