Learn or expand your SEO reporting knowledge. On this page, you’ll find the best free SEO reporting resources: from guides, to tools and even tips. Take a look below.
2. Execute an SEO Process Reporting SEO
Tips when Reporting SEO
“Keep the reports simple to understand, not everyone is aware of all the SEO terms. We can divide our report into simple categories:
* SEO Findings
* SEO Recommendations
* Ways to Implement the Recommendations This should help the clients understand the context better.”
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* SEO Findings
* SEO Recommendations
* Ways to Implement the Recommendations This should help the clients understand the context better.”
“Ensure your report speaks the language of the client – rather than ‘click to call’ metrics write ‘how many times did the phone ring?’ – Describe the metric, and what it actually MEANS to the client in terms of ‘how did this move the needle’?”
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“Speak the language of your audience. Less is more – don’t show each step and bit of data, show the most important ones and use a good visualization.”
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“A lot of senior managers don’t actually read reports so keep in mind that a bullet point summary in a brief email alongside a detailed report can be much more effective. Also, nothing beats a phone call to ensure understanding and alignment of goals”
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“Google Data Studio is a must. It allows you to create personalized dashboards that you can share with the client, but also where you can monitor and research easily. I just find it very handy. I love it!”
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“Take the free Google Analytics course. Most reporting can be automated via GA/GSC dashboards. Provide actionable insights. Talk to stakeholders to find out what data they would like to see/be useful. Don’t make the reports overwhelming – tell the story.”
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“For every metric you include in the report, ask yourself “who wants to see this?” and “why?”. If you can’t answer them both, don’t include it in the report.”
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“Do the free Google Analytics course as it’s your best friend. Also, start at the biggest view and work down _ big traffic spike in all channels? Where did it come from? Was it real, did it have an impact? And was it something you did to cause it?”
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“Decide what your KPIs are and ‘what success looks like’ as part of your project brief. Don’t retcon stuff afterward. Also, Data Studio or automate EVERYTHING. Life is too short to do exactly the same task again and again.”
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“Your Reporting will only be as good as the data is. Make sure you’ve got everything you want to track setup up and implemented correctly. Missing/non firing or badly implemented tags will heavily impact your ability to report accurately.”
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“I always teach my teams to “question the data”. Don’t just blindly report the data as-is. If something doesn’t quite look right then investigate – there may be an issue with the data source or tracking. Also, when reporting I encourage my teams to provide as much context as possible. Don’t just say “X went up/down” add context as to why you may have seen a movement in performance – “we created content around X, which caused performance to increase by Y” etc.”
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“Report both branded and non-branded traffic Report top rising and decreasing queries and pages MOM and YOY”
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SEO Reporting FAQs
What is SEO reporting?
SEO reporting is the process of tracking and analyzing a website’s performance in search engines, and then presenting this data in a structured manner, often through a dashboard or a report to clients or stakeholders to inform them about the outcome of the investment and what to do next.
What should be included in an SEO report?
An SEO report should feature the relevant key performance indicators that easily inform about the evolution of the activities as well as the outcome of the SEO process, depending on the audience: from rankings, organic search traffic, revenue and ROI.
What is the most popular format used for SEO Reports?
SEO reports are usually delivered in decks or presentations, along with data shared via sheets or dashboards.
What are the top mistakes when creating SEO reports?
Some of the top mistakes when creating SEO reports are focusing only on rankings, ignoring business-related metrics, overloading with data, lack of context, including proprietary non-meaningful metrics, not tailoring the report to the audience, not showing progress over time, not providing actionable recommendations, among others.
The SEO Learning Roadmap
Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:
Start learning SEO with the fundamental concepts, why they're important and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
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2 Execute an SEO Process
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.
Advanced Technical SEO
Advanced Content Optimization
Advanced Link Building
Advanced SEO Management
Advanced SEO Opportunities
Learn and specialize in one of the most popular SEO verticals.
Learn to automate your SEO tasks and accelerate your SEO process execution.
Learn how to rank in other search engines besides Google.
Stay updated with the latest news, updates and resources in SEO.
Learn about complementary areas that can help you as an SEO.
Get access to free SEO tools to execute your SEO tasks.
It's time to take your SEO knowledge further.