2. Execute an SEO Process SEO Measurement

If you’re looking to learn or expand your SEO measurement knowledge, you’ve come to the right place! In this page you’ll find the best free SEO measurement resources: from guides, to tools and even tips. Take a look below.


On this page

Free SEO Measurement Guides

SEO analytics: a step-by-step process with tools, examples, and resources

Guide from Branko Kral / Supermetrics


Measuring SEO Results

Guide from Backlinko


15 Critical SEO Metrics You Need To Track

Guide from Joe Kindness / Agency Analytics


Measuring & Tracking SEO Success

Guide from Moz


How to Use Google Analytics to Improve SEO Performance

Guide from Michal Pecánek / Ahrefs


15 Ways for Using Google Analytics to Track Your SEO Efforts for Free

Guide from Elise Dopson / Databox

How to Measure SEO Performance & Results (The Right Way)

Guide from Michal Pecánek / Ahrefs

How To Measure SEO Performance and Results

Guide from Erika Varagouli / Semrush

Free SEO Measurement Tools

Google Search Console Performance Report

Web Based from Google


Bing Webmaster Tools Search Performance Report

Web Based from Bing


Ahrefs Webmaster Tools

Web Based from Ahrefs


SERP Checker

Web Based from Accuranker


SEO Search Simulator by Nightwatch

Web Based from Nightwatch


SEOminion: SEO Extension with Multi-Location SERP Simulator

Browser Extension from SEOminion


MobileMoxie SERPerator: Google Mobile Rank Checker

Web Based from MobileMoxie


Tips when Measuring SEO
“Don’t fall into analysis paralysis. Before measuring be clear what you want to track and most importantly why those KPIs. If the KPIs are not actionable (or asked for by others), really think if you need to look at them. Also make sure you have an idea which KPIs you can influence and which are out of your range of influence. Sometimes KPIs fluctuate due to other factors (e.g. revenue when partners left) and you need to be aware of those effects or at least who you can ask if something changed.”

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“Select which KPIs you want to monitor, align it with a goal, decide the cadence of reporting, choose a threshold to take action if the results don’t meet expectation, once the process is working automate it.”

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“Do not underestimate the power of Google Search Console! Terms that might be reported as low search volume by other tools might still bring you valuable impressions and clicks.”
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“No metric stands alone. You ALWAYS need multiple metrics for context. I often joke that KPI stands for “Kills Performance Instantly” because so many KPIs do just that, isolating a metric to chase, instead of results.”
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“Organic conversions. While the others are open to interpretation, organic conversions are one that can be understood by all. Did they land from a relevant query, engage with content that contained a CT, endorse CTA by following it? Did they do what you wanted them to do?”
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“You want your KPIs to be tied to your marketing objectives because then they’re influenced by your effort. They’ll let you know when to celebrate and when to make something better.”

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“When designing SEO measurement, consider company politics. What KPIs matter to your stakeholders? Can you move from low level SEO metrics, such as keyword rankings, clicks or impressions to more valuable commercial metrics, that will support budget maintenance and growth?”

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“Set clear objectives and tasks as part of your SEO Strategy. In SEO, rankings go up and down regularly. Don’t feel forced to making website changes by overthinking or over analysing your performance during these times. Stay focused on the strategy and trust the process.”

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“First of all, we should know what should be the right KPIs for the projects we’re tracking for. Rankings, organic traffic etc. are the ultimate metrics in most of the cases, but there are many other KPIs that your project would have direct influence on – track them first! The ultimate goal of tracking should be knowing what’s working and what’s not, than proving that whatever you’re done is awesome (don’t track wrong metrics deliberately to manipulate the outcome). Be honest. One thing which doesn’t change despite the outcome – your learning”

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“Don’t just depend on traffic received or position ranked but try to use goals within Google Analytics or any other solutions to measure whether your visitors successfully fulfill your target objective(s). This will help you set up focused (ROI) based tracking.”

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The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.