Before defining an SEO strategy, learn what the company's global and marketing strategy is. So that you can work on your SEO goals. Once you have the goals it is easier (from my point of view) to define the KPIs you want to measure and make an SEO strategy.
Share
It’s important to present the strategy in a simple format to stakeholders and include goals, metrics and tactics at a high level. A simple table can do the trick. Having everything clearly stated in one place helps people understand and support your strategy.
Share
Always remember that your job as a staff member, agency, or freelance is to make your boss/client look good. Focus on things that will help them, not just what you want to do.
Measure metrics that have an impact on the bottom line for the business in order to help you and the business focus on the right work to improve sales and not just what SEO usually prioritises.
Check with your direct client to understand what their OKRs or KPIs are and structure a set of reports for them directly, as well as one for the business that helps them present to higher ups. That way you and your direct report can have a more detailed look at the metrics.
Share
Before performing any SEO Audit, make sure that you understand the business context and needs, to customise your audits, and that you have access to the right tools and resources to avoid delays and to ensure the quality data and recommendations.
Share
My tip seems obvious but I see it too “forgotten” many times: when starting with a client, always always always spend at least one meeting having her explaining all the details of the business model, strategy and plans. And ask her all the things about their market and also restriction they may have as, for instance, in terms of legislation (i.e.: in Health this is quite a common issue) and/or about differences in the ecommerce catalogue of it is a multi-country SEO project. This meeting will save you & your clients hours of wasted time.
Share
Start by researching the actual product and their business goals (it's usually not organic traffic!). Then, look at competitors, SERPs and write down your strategy. What are your goals beyond best practices and fixing a list of issues? What is realistic to reach? Revisit this document from time to time to make sure you're still working towards business goals and not on the newest shiny SEO thing.
Share
Setting clear and measurable goals is the foundation of a successful SEO campaign. It's also important to constantly monitor and analyze data, and get feedback from both users and internal stakeholders to know if you're hitting the mark. Lastly, continuous learning and development through audits and experimentation is key to staying ahead of the game. Thank you for the opportunity to share our thoughts and experiences. Let's keep the conversation going and help each other grow! 🔥
Share
To execute a successful SEO process, begin by forging your goals with the power of precision and ambition. Start by setting clear and measurable goals aligned with your business objectives. Venture into the labyrinth of audits, slaying technical beasts and optimizing on-page treasures. Harness the power of project management systems and measure your triumphs using enchanted analytics tools. Finally, weave a tale of victory through captivating reports with insights and reveal the true power of your SEO efforts.
Share
When it comes to creating process, you should record tasks and steps in such a way that anyone, could step in and replace you. That can sound a bit scary because you don’t want to leave yourself vulnerable to being replaced, but, you won’t!
Eventually, if you’re ambitious, you will crave a higher role within a company or as a consultant you’ll want to keep your eyes on what’s next, looking for the next strategic move rather than repeating the same old tasks. A well thought out step-by-step process means you can easily bring someone else in when you’re ready for it.
Best practices for creating process include recording yourself doing a task that you do often. Add a little instruction as you go. Get into the habit of doing this well before you need support. It’s great practice and for freelancers/consultants or small agencies it’ll help you scale faster. When you’ve got your recording, have the first person who works from it (maybe a junior team member or VA) watch the process, do the work and have them create a step by step process in writing. This way you have the written process to support the video and you flesh out the process as needed.
Plus, you can use it to check your new team members understanding and identify where they may need a bit more training.
Share
SEO Execution, First step would be understanding the business /client. What is the business is talking about? how the clients sees his business? and what kind of audience are we looking for? Then comes setting goals accordingly. and remember to create you north star goal!
-Setting the plan, start from auditing everything and collecting the information you need.
-Use a crawler to audit the website
-Use google search console to see how SE sees and react with your website
-Fixing already existing technical issues.
-Creating a report for the audit for board members and one for developers to prioritize issues and add recommendation on how to fix and how it will benefit the site/business
-Suggesting on-page implementations, from title, description, alt tags etc.
-Initial competitors analysis can be done to understand the markets needs as well
-Adding schema markup whenever it is essential and relevant.
For reporting I always use Google drive document and sheets. Easy to share and edit etc.
Share
When it comes to executing an SEO strategy for a client, you should always start by getting to know that client first. What are their business/marketing goals? What are they hoping to accomplish with SEO? It also helps to understand your client’s familiarity level with SEO. This will help you be able to explain your strategy and tactics to the client in a way that they will best understand. Once you understand the client’s vision, it’s time to align them with clearly defined goals. These goals should be realistic, data-driven, align with the business’s goals, and quantifiable. Even after these are set, it’s important to revisit them and determine if they are still the best course of action or if it’s time to pivot.
Share
When measuring SEO process execution success, It’s best to look beyond rankings and focus on holistic metrics that align with the business objectives.
Instead of relying solely on keyword rankings, consider tracking organic traffic, conversion rates, engagement metrics, the backlink profile and keyword performance.
That way, you get a comprehensive picture of the impact of your SEO efforts on things that matter to the overall business performance like user engagement, visibility and conversions.
These are the holistic metrics that can better help you make data-driven decisions, better optimize your strategy, and demonstrate the real value of SEO in driving meaningful results.
Share
When executing your SEO strategy, break big goals into smaller achievable milestones. Doing this will help you stay motivated and track your progress. Create a reasonable roadmap with incremental milestones that leads you to your ultimate goal. This approach allows you to enjoy your SEO journey, celebrate small wins, make necessary adjustments and maintain a continuous momentum.
Share
In order to perform a good SEO Audit, you need to understand the industry, check the main competitors, check the SERPs and what is the intent behind the keywords.
SEO is a very broad field and there is a need to have consideration many other aspects before putting your hands on a website.
It is important not only to hear your clients and that their goals, but also the users' needs.
Once you do that, everything becomes easier.
Make sure to show your KPIs and reports in a clear, objective and neat way.
Share
1. Future you will thank past you for setting up processes. Being wildly busy is not the time to set up processes. Setting up processes early on allows you to be wildly busy.
2. Creating processes helps manage and align internal and client expectations
3. Project managment and processes are expensive, but what is not having project managment and processes costing you - operational fails, projects falling through the cracks, managment spending too much time on operational work/admin work, unhappy clients?
Share
