4. Deepen your SEO Knowledge SEO Scenarios

Deepen your SEO knowledge by learning about optimizing across different SEO scenarios with the resources below, from Web migrations to redesigns. 

On this page

Search Rankings Drop Analysis

Debugging drops in Google Search traffic

Guide from Daniel Waisberg / Google


Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps

Guide from Conductor


SEO Rankings Drop: A Step-by-Step Guide to Recovery

Guide from Kristina Kledzik / Moz


Google Ranking Dropped Dramatically? (Here’s What to Check)

Guide from Chris Haines / Ahrefs

Using the Flowchart Method for Diagnosing Ranking Drops

Guide from Kameron Jenkins / Moz


How to do a post Google Update SEO Analysis to recover lost rankings

Video from Aleyda Solis


Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Template from Aleyda Solis

SEO for Web Migrations

The Ultimate Guide to Successful Website Migrations

Guide from ContentKing


The Website Migration Guide: SEO Strategy, Process, & Checklist

Guide from Modestos Siotos / Moz


The SEMrush Website Migration Checklist

Checklist from Nikolai Boroda / SEMrush


A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

Checklist from Kristina Azarenko


7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation

Guide from Aleyda Solis


URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]

Checklist from Aleyda Solis


Winning SEO when Migrating International Websites

Presentation from Aleyda Solis


SEO for Web Redesigns

Website Redesign SEO Checklist

Guide from Olga Zarr


Website redesigns: How to retain and improve your SEO

Guide from Marcus Miller / Search Engine Land


How to Redesign your Website without Losing SEO

Guide from Tony Mastri


SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

Guide from Andreea Sauciuc / CognitiveSEO


SEO & Web Design: 8 Must-Do’s During a Web Redesign

Guide from Marc Avila / 3 Media Web


Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings

Guide by Anna Fitzgerald / Hubspot

SEO for New Web Launch

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

Guide from Jessica Greene / databox


Launching a New Website: Your SEO Checklist

Video from Rand Fishkin / Moz


7 SEO Tips for a New Website

Guide from Erika Varagouli / SEMrush


SEO Before a Website Launch, Our Pre-Launch SEO Checklist!

Guide from Radd Interactive


SEO Requirements for a New Website

Guide from ContentKing


Google Core Search Updates Analysis and Recovery

Google Search's core updates and your website

Guide from Google


What web creators should know about our March 2024 core update and new spam policies

Guide from Google

A Q&A on Google Search updates

Guide from Google

History of Google Algorithm Updates

Resource by Search Engine Journal

10 Tips for Recovering from Google Core Algorithm Updates

Guide from Lily Ray

Google’s Helpful Content Update & Ranking System: What Happened and What Changed in 2024?

Guide from Lily Ray

Google’s Broad Core Algorithm Updates: Important Points And Frequently Answered Questions For Site Owners And SEOs

Guide from Glenn Gabe

According to Google: How to recover from a core update

Guide from Marie Haynes 


Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Template by Aleyda Solis

What to do when hit by a Google Core Update [Flowchart]

Resource by Aleyda Solis

A Guide to Recovering from Google Algorithm Updates

Guide by Ryan Jones

Dealing with Google Penalties

Manual Actions report

Guide from Google

Essential Expert Tips on Fixing and Avoiding Google Penalties

Guide from Anton Marchenko / Semrush


Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)

Guide from Nick Churick / Ahrefs


The Complete List of Google Penalties and How to Recover

Guide from Chuck Price / Search Engine Journal


Google penalties, manual actions and notifications: A complete guide

Guide from Kaspar Szymanski / Search Engine Land


Removing URLs from Google

Control what you share with Google

Guide from Google


How to Remove URLs From Google Search (5 Methods)

Guide from Patrick Stox / Ahrefs


How to Remove URLs from Google Search in a Snap!

Guide from ContentKing


How to properly delete a page from your site

Guide from Joost De Valk / Yoast


How can you remove a URL from Google’s search results?

Guide from David Westby / Brainslab


Optimizing Product Pages

Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet

Guide from Paddy Moogan / Aira


SEO for Ecommerce Product Pages (How to Rank & Convert)

Guide from Jonas Sickler / Terakeet


How To Successfully SEO Ecommerce Product Pages

Guide from Alex Chris / Reliablesoft


Product Page SEO: 17 eCommerce Best Practices

Guide from ContentKing


SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs

Presentation from Aleyda Solis


Optimizing Faceted Navigation

Optimize facet filters for SEO

Guide by Hugo Akhtari / OnCrawl

What Is Faceted Navigation? The Main Factors to Consider for SEO

Guide by Petra Kis-Herczegh / Botify

Faceted Navigation: Best Practices for SEO

Guide by Natalie Hoben / Search Engine Journal

Faceted Navigation: Definition, Examples & SEO Best Practices

Guide by Sam Underwood / Ahrefs

Faceted Navigation: How it Can Affect SEO Performance

Guide by Tyson Braun / seoClarity

What faceted pages should be indexed when doing SEO

Video by Crawling Mondays

Detect & Protect from Negative SEO

How to Detect (and Deflect) Negative SEO Attacks

Guide from Michal Pecánek / Ahrefs


What Is Negative SEO? (And How To Tackle It)

Guide from Anton Marchenko / SEMrush


How to recover from a negative SEO attack

Guide from Joe Sinkwitz / Search Engine Land


Negative SEO and Lost Rankings? Read This

Guide from Roger Montti / Search Engine Journal


Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs

Guide from Brian Jackson / Kinsta


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.