4. Deepen your SEO Knowledge Google AI Overviews Research, Analysis and Optimization

Learn about the latest in Google AI Overviews research, analysis and optimization with reliable resources and guides. 

A new way to search with generative AI - An overview of SGE

Guide by Srinivasan Venkatachary / Google

Responsible Development of SGE: Bringing the Power of Generative AI to Search

Case Study by Google

[DATA ANALYSIS] How SGE will affect your SEO and business

Research from Bartosz GóralewiczOnely

How To Intentionally Show Up in Google’s SGE

Guide from Garrett Sussman / iPullRank

The Ultimate Guide to LLMO, GEO & AIO

Guide by Malte Landwehr

The impact of Google’s SGE (now AI Overviews) & What To do About it [With AI Overviews Traffic Risk Assessment Sheet]

Guide from Aleyda Solis

AI Overviews: Measuring the Impact on SEO

Guide from Mark Traphagen

AI Overviews SEO Impact Report [New Data]

Guide from Ross Hudgens


Tool by ZipTie

The impact of Google’s AI Overviews & What To do About it [With AIO Traffic Risk Assessment Sheet]

A Google’s AI Overviews traffic risk assessment checklist to help you identify the potential risk for your own top customer journey queries: Verify the AI Overview inclusion for major traffic and conversion driver terms you target, representative of different intents, identify the traffic erosion risk to prioritize action depending on the AI Overview type, inclusion and query fulfillment, take a look at the already AIO featured pages and analyze their characteristics vs yours to identify opportunities.

Get The Google AI Overview Traffic Risk Assessment Sheet

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.