4. Deepen your SEO Knowledge Advanced SEO Opportunities

Deepen your SEO knowledge by learning about identifying advanced SEO opportunities with the guides and resources below going through Web stories, Google Discover, Knowledge Panel Optimization and more. 

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SERP Features optimization

Structured data markup that Google Search supports

Guide from Google


What is a SERP Feature? Appearance, description and obtainability

Guide from Moz


Understanding Google SERP Features in 2021: The Complete Guide

Guide from Kristen M. Vaughn / Komarketing


Ultimate Guide to Google SERP Features

Guide from John E Lincoln


Visual Guide to Google SERP Features

Guide from RankRanger


How You Can Use SERP Features to Boost Traffic

Guide from Troels Emborg / Accuranker


Google AI Overviews Research, Analysis and Optimization

A new way to search with generative AI - An overview of SGE

Guide by Srinivasan Venkatachary / Google

Responsible Development of SGE: Bringing the Power of Generative AI to Search

Case Study by Google

[DATA ANALYSIS] How SGE will affect your SEO and business

Research from Bartosz GóralewiczOnely

How To Intentionally Show Up in Google’s SGE

Guide from Garrett Sussman / iPullRank

The Ultimate Guide to LLMO, GEO & AIO

Guide by Malte Landwehr

The impact of Google’s SGE (now AI Overviews) & What To do About it [With AI Overviews Traffic Risk Assessment Sheet]

Guide from Aleyda Solis

AI Overviews: Measuring the Impact on SEO

Guide from Mark Traphagen

AI Overviews SEO Impact Report [New Data]

Guide from Ross Hudgens


Tool by ZipTie

SEO Testing

What is SEO Testing & How Does it Work on a Website?

Guide from Kate Miller / inflow


The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

Guide from seotesting.com


20+ SEO Experiments To Get More Organic Traffic

Guide from Brian Moseley / SEMrush


What is SEO A/B testing? A guide to setting up, designing and running SEO split tests

Guide from Craig Bradford / SearchPilot


How to make sense of SEO A/B test results

Guide from Will Critchlow / SearchPilot


Web Stories

Best practices for creating Web Stories

Guide from Google


SEO for Web Stories

Guide from AMP


How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Guide from Andrea Volpini / Wordlift


Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story

Guide from Glenn Gabe / GSQi


SEO for Google Web Stories: a comprehensive guide

Guide from Arron Westbrook / Lumar


How to Make Google Web Stories [2021 Study]

Guide from SEMrush


Google Discover

Discover and your website

Guide from Google


The Ultimate Checklist to Optimize Content for Google Discover

Guide from Andrea Volpini / Wordlift


7 Tactics to Optimize for Google Discover

Guide from John Shehata / Newzdash


Google Discover: How to Rank and Drive Traffic

Guide from Michal Pecánek / Ahrefs


How to Optimize for Google Discover, and Why it Matters

Guide from Moss Clement / SEMrush


Knowledge Panel optimization

About knowledge panels

Guide from Google


What Is a Google Knowledge Panel and How To Get One

Guide from Jason Barnard / SEMrush


How to Trigger a Personal Knowledge Panel in Google

Guide from Jason Barnard / Search Engine Journa


How To Get In The Google Knowledge Graph

Guide from Gosia Poddębniak / Onely


How to optimize your Google local Knowledge Panel

Guide from George Nguyen / Search Engine Land


How to Get a Google Knowledge Panel

Guide from Sahil Kakkar / MarketMuse


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.