4. Deepen your SEO Knowledge Calculate SEO ROI

How To Calculate SEO ROI with Formulas That Show Real Results

Guide from James Brockbank / SEMrush


SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It?

Guide from Botify


How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Guide from Adam Heitzman / Search Engine Journal


Here’s How To Prove the Value of SEO for Your Customers

Guide from Matt Tennison / Boostblog


Proving the Revenue: Quantifying the Value of SEO

Guide from Tom Gunson


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.