4. Deepen your SEO Knowledge Building an SEO Team

How to Structure your SEO Team

Guide from John E Lincoln

Starting & Growing SEO Teams

Guide from Martijn Scheijbeler


Building an SEO Team

Guide from Backlinko


How to Manage Your SEO Team

Guide from Power Digital Marketing


All-Star Cast of SEOs: Building a Winning In-House SEO Team

Guide from Chris Sachs / SEOclarity


SEO Team Structure: How to Fit SEO into Your Company

Guide from Jenny Halasz / Search Engine Journal


7 Key Considerations When Developing Your In-House SEO Structure

Guide from Brian Harnish / Search Engine Journal


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.