4. Deepen your SEO Knowledge Advanced SEO Management

Deepen your SEO knowledge by learning about advanced SEO management with the guides and resources below going through SEO forecasting, budgeting, building a team, product management, and more. 

On this page

SEO Forecasting

SEO Forecasting in Google Sheets

Guide from Tom Capper / Moz


Forecasting for SEO: Creating expectation and showing ROI

Guide from Miracle Inameti-Archibong


How to Use Data Forecasting for SEO [Scripts Included]

Guide from Patrick Stox / Ahrefs


Auto-SEO forecasting with StreamProphet!?

Guide from Charly Wargnier


How to Forecast SEO Growth: Complete Guide Including Tools, Examples, and More

Guide from Alex Juel / inflow


Forecasting SEO traffic with Prophet and Python

Guide from Daniel Heredia / Oncrawl


How to Forecast SEO Potential With Google Data Studio

Guide from John McAlpin / Search Engine Journal


Calculate SEO ROI

How To Calculate SEO ROI with Formulas That Show Real Results

Guide from James Brockbank / SEMrush


SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It?

Guide from Botify


How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Guide from Adam Heitzman / Search Engine Journal


Here’s How To Prove the Value of SEO for Your Customers

Guide from Matt Tennison / Boostblog


Proving the Revenue: Quantifying the Value of SEO

Guide from Tom Gunson


Show SEO Value to Non-SEOs

The Top 5 Ways to Prove the Real Value of SEO

Guide from Winston Burton / Search Engine Journal


The Value of SEO: Here’s What You Need to Know

Guide from Matt Vazquez / KoMarketing


SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Guide from Kameron Jenkins / Moz


4 Ways to Prove the Value of SEO to Leadership

Guide from Ben Bunting / SEOclarity


Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case

Guide from Botify


Budgeting SEO

How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense

Guide from Joe Robinson / Green Flag Digital


How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

Guide from Michael Smith / Powered by Search


SEO Cost Calculator: How Much Should You Budget for SEO Services?

Guide from Chuck Price / Search Engine Journal


How much to budget for SEO?

Guide from Kaushal Thakkar / Infidigit


SEO Myths

SEO Mythbusting

Guide from Martin Splitt / Google


SEO myths busted by an ex-Googler

Guide from Kaspar Szymanski / Search Engine Land


How to Spot SEO Myths: 26 Common SEO Myths, Debunked

Guide from Helen Pollitt / Search Engine Journal


10 SEO Myths You Should Ignore

Guide from Joshua Hardwick / Ahrefs


No, These 15 Things Are Not Ranking Factors for Google

Guide from Ryan Jones / Search Engine Journal


The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

Guide from Corey Northcutt / Bigcommerce


Building an SEO Team

How to Structure your SEO Team

Guide from John E Lincoln

Starting & Growing SEO Teams

Guide from Martijn Scheijbeler


Building an SEO Team

Guide from Backlinko


How to Manage Your SEO Team

Guide from Power Digital Marketing


All-Star Cast of SEOs: Building a Winning In-House SEO Team

Guide from Chris Sachs / SEOclarity


SEO Team Structure: How to Fit SEO into Your Company

Guide from Jenny Halasz / Search Engine Journal


7 Key Considerations When Developing Your In-House SEO Structure

Guide from Brian Harnish / Search Engine Journal


SEO Product Management

How an SEO Product Manager Can Be Your Chief Problem Solver

Guide from Kevin Indig / Search Engine Journal


How to Align SEO, Marketing & Product Management in SaaS Startup

Guide from Ivan Palii


Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact

Guide from Aleyda Solis


The SEO Sprint Newsletter

Newsletter from Adam Gent


Communication with SEO Stakeholders

How to convince execs to care about SEO

Guide from Tom Critchlow / The SEO MBA


Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Guide from Kameron Jenkins / Moz


How to Communicate the Value of SEO to Executives

Guide from Jordan Frank / Seer Interactive


Managing Internal SEO Stakeholders

Guide from David Hing / Plug & Play


Breaking Silos: How to Enable SEO Across Your Organization

Guide from Samantha Pena / Search Engine Journal


Creating SEO Contracts

The Ultimate SEO Contract Template [100% Free]

Guide from Gary Coutard / Ahrefs


13 Things You Need to Include in SEO Contracts

Guide from Corey Morris / Search Engine Journal


12 Elements Of A Solid SEO Contract

Guide from Janet Driscoll Miller / Search Engine Land


10 Things to Include in SEO Contracts (+ FREE Template)

Guide from Adam Steele / Loganix


SEO Contract Template

Template from Himanshu Sharma / OptimizeSmart


SEO Jobs Interviews

Do you need an SEO?

Guide from Google


21 SEO Interview Questions to Hire the Right Candidates

Guide from ContentKing


SEO Interview Questions To Help You Hire An SEO Expert

Guide from Stephan Bajaio / Conductor


8 SEO Job Interview Questions That Cut Through the BS

Guide from Ryan Jones / Search Engine Journal


Hiring a Tech SEO

Guide from Areej AbuAli


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.