4. Deepen your SEO Knowledge Advanced Content Optimization

Deepen your SEO Knowledge about advanced content optimization with the resources below about keyword mapping, cannibalization, EEAT, and more. Take a look. 

On this page

Developing topic clusters

What Are Topic Clusters and How Do They Work?

Guide from Connor Lahey / SEMrush


How I created a Topic Cluster and boosted my website traffic by 1000%

Guide from Samuel Schmitt


How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize

Guide from Michał Suski / Surfer


Increase organic traffic exponentially using keyword clusters

Guide from Andy Chadwick / Keyword Insights


The Importance of Topic Clusters

Guide from Maret Reutelingsperger / Sitebulb


Keyword mapping

A beginner’s guide to keyword mapping (with template)

Guide from Lidia Infante / Rise at Seven


A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

Guide from Andrea Lehr / SEMrush


How to Create a Successful Keyword Mapping Strategy

Guide from George Zatlin / Digital Third Coast


The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

Guide from Aleyda Solis


How to Leverage Keyword Mapping for SEO Success

Guide from Viola Eva / Search Engine Journal


Content Quality and E-E-A-T

Creating helpful, reliable, people-first content

Guide from Google


What is E-E-A-T?

Guide from Marie Haynes


E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

Guide by Lily Ray

Google E-E-A-T: How to Add “Experience” and Improve Your SEO Content

Guide from Jamie D’Alessandro

An SEO guide to understanding E-E-A-T

Guide from Zoe Ashbridge / Search Engine land

What is E-E-A-T & Why it’s Important (Google E-E-A-T and SEO)

Guide from Jonas Sickler

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them

Guide by Rachel Handley

Google E-E-A-T

Guide by Moz

Content Helpfulness and Quality SEO Analyzer

Tool from Aleyda

12 Ways to Improve E-E-A-T for Freelancers

Guide by Corina Burri

Breaking Down E-E-A-T to the Content, Author & Brand Levels

Guide by James Brockbank

eCommerce E-E-A-T: Practical Ways to Demonstrate E-E-A-T as an Online Retailer

Guide by James Brockbank

Keyword cannibalization analysis

How to Spot and Fix Keyword Cannibalization

Guide from James Brockbank / SEMrush


Analyzing Google Search traffic drops

Guide from Yoast


How to Find and Fix Keyword Cannibalization Issues (in Seconds)

Guide from Joshua Hardwick / Ahrefs


How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO

Guide from Aleh Barysevich / Search Engine Journal


How to Identify and Tackle Keyword Cannibalization

Guide from Samuel Mangialavori / Moz


How to Identify Keyword Cannibalisation (Tool)

Guide from Hannah Rampton / StrategiQ


Image optimization

Google image SEO best practices

Guide from Google


11 Important Image SEO Tips You Need to Know

Guide from Anna Crowe / Search Engine Journal


Image SEO: 12 Actionable Tips (for More Organic Traffic)

Guide from Joshua Hardwick / Ahrefs


Image SEO: the Ultimate Guide

Guide from ContentKing


How to optimize your Ecommerce for Google Images and Visual Search

Guide from Gianluca Fiorelli


Video optimization

Video SEO best practices

Guide from Google


Video SEO: The Definitive Guide

Guide from Backlinko


Video SEO: How to Rank YouTube Videos on Google

Guide from Joshua Hardwick / Ahrefs


Video SEO In Google & YouTube Search: Making the most out of it

Presentation from Aleyda Solis


YouTube SEO: The Ultimate Guide

Guide from Itamar Blauer


YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Video from Crawling Mondays


Structured data

Introduction to structured data markup in Google Search

Guide from Google


A Practical Introduction to Structured Data for SEO

Guide from Geoff Kennedy


Beginner’s Guide to Structured Data for SEO

Guide from Yauhen Khutarniuk


What is structured data in SEO and how it works?

Guide from Mangools


Debugging Structured Data in the (Post-)SDTT-Era

Guide from Gianna Brachetti-Truskawa


Automating Structured Data

Guide from Patrick Hathaway


The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

Guide from Allie Decker / Hubspot


What Is Structured Data And How to Implement It

Guide from WordLift

Schema SEO: What it is, types, and how to implement it

Guide from Dixon Jones

Content pruning for SEO

Content Pruning: Remove Low-Quality Content to Improve SEO

Guide from Conductor

The Complete Guide to Content Pruning (+3 Step Pruning Process)

Guide from Devin Pickell / G2


How to Prune your Website Content in an SEO Process

Guide from Aleyda Solis


Step-By-Step Guide: SEO Pruning with Semrush

Guide from Kevin Indig / SEMrush


Why & How Content Pruning Helps Your SEO

Guide from Manish Dudharejia / Search Engine Journal


How To Do Content Pruning To Improve Your Search Rankings

Guide by Bernard Huang

Content Pruning: What People Get Wrong About It and When It's the Right Move

Guide from Blair MacGregor

Avoiding Duplicate Content

Dealing with Duplicate Content: Canonicalization in Detail

Guide from Ebere Jonathan

What is canonicalization

Guide from Google

When To Canonicalize, Noindex, Or Do Nothing With Similar Content

Guide from Josh McCoy


Guide from Moz

Duplicate Content: How To Avoid It With Canonicalization

Guide from Andi Coombs

Duplicate Content and SEO

Guide from Backlinko

Canonicalization: What It Is & How It Works

Guide from Patrick Stox

Programmatic SEO

Programmatic SEO — Getting It Right

Guide from Jenny Romanchuk

Programmatic SEO, Explained for Beginners

Guide from Ryan Law

Programmatic SEO: Create Thousands of Web Pages That Convert

Guide from Semrush

Programmatic SEO: Your missing link to 1M+ sessions

Guide from Jake Gronsky

Programmatic SEO: How to increase search traffic with no-code tools

Guide from Luciano Viterale

The Complete Guide to Programmatic SEO

Guide from UntalkedSEO

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.