4. Deepen your SEO Knowledge

It’s time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle. 

On this page

Advanced Technical SEO Javascript SEO Guidelines

Understand the JavaScript SEO basics

Guide from Google


JavaScript SEO: What You Need to Know

Guide from Patrick Stox / Ahrefs


JavaScript SEO Best Practices Guide for Beginners

Guide from ContentKing


The Ultimate Guide to JavaScript SEO

Guide from Onely


How JavaScript Rendering Affects Google Indexing

Guide from Sitebulb


The Definitive Guide to JavaScript SEO (2021 Edition)

Guide from Pierce Brelinsky / Moz


JavaScript SEO: How to Optimize JS for Search Engines

Guide from Carlos Silva / Semrush

Advanced Technical SEO Internal Linking Optimization

Internal Links for SEO: An Actionable Guide

Guide from Joshua Hardwick / Ahrefs


Internal Linking for SEO: best practices, strategies, axioms

Guide from Kevin Indig


Internal Links: Ultimate Guide + Strategies

Guide from Luke Harsel / SEMrush


Internal Linking Guide

Guide from Backlinko


Internal Link Optimisation for SEO

Guide from Wayne Barker / Sitebulb


Internal linking for SEO: Why and how?

Guide from Meike Hendriks / Yoast


Internal links, backlinks, and topical authority

Guide by Jessie Willms and Shelby Blackley

How to find and implement internal linking opportunities at scale

Guide by Antoine Eripret

Internal Links - What, Why, When, Where and How [Thread]

Thread by Darth Autocrat

Beginners Guide to Internal Linking for SEO

Guide by Tiago Silva

Advanced Technical SEO Logfile Analysis for SEO

Logfile Analysis for SEO (Google Data studio template included)

Guide from Suganthan Mohanadasan


The ultimate guide to log file analysis for SEO

Guide from Daniel Butler / Builtvisible


How to Use Server Log Analysis for Technical SEO

Guide from Samuel Scott / Moz


22 Ways To Analyse Logs Using The Log File Analyser

Guide from Screaming Frog


How to open the Google black box with log analysis?

Guide from Emma Labrador / OnCrawl


The Ultimate Guide to Log Analysis – a 21 Point Checklist

Guide from Serge Bezborodov / Jetoctopus


Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

Guide from Elliot Haines / Hallam


Advanced Technical SEO Crawl budget optimization

Large site owner’s guide to managing your crawl budget

Guide from Google


Crawl budget explained

Guide from ContentKing


The Ultimate Guide to Crawl Budget Optimization

Guide from Onely


How to optimize your crawl budget

Guide from Yoast


An SEO’s Guide to Crawl Budget Optimisation

Guide from Lumar

Crawl Budget Optimization For Classified Websites

Guide from Frank Vitovich / Botify


7 Tips to Optimize Crawl Budget for SEO

Guide from Search Engine Journal


Advanced Technical SEO Mobile optimization

Mobile site and mobile-first indexing best practices

Guide from Google


Mobile SEO: The Definitive Guide

Guide from Backlinko


Mobile First SEO

Presentation from Aleyda Solis


Mobile SEO: The ultimate guide

Guide from Edwin Toonen / Yoast


Preparing for Google’s Mobile-Only Index

Guide from Patrick Hathaway


Mobile SEO Course with Greg Gifford

Course from Greg Gifford / SEMrush


Advanced Technical SEO Web speed optimization

Core Web Vitals

Guide from web.dev


Google’s Page Experience Update and Core Web Vitals: Everything you need to know

Guide from Builtvisible


A Beginner’s Guide to Website Speed Optimization

Guide from Kinsta


Google Page Experience Audit (15 Steps + Free Audit Template)

Guide from Olga Zarr

Optimizing For Performance in SEO and Speed

Guide from Joe Hall


Advanced Technical SEO Edge SEO

Getting Started with Edge SEO: What You Need to Know

Guide from Dan Taylor / Search Engine Journal


Getting Things Done with Edge SEO

Guide from Steven Van Vessum and Dan Taylor / Contentking


Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Guide from Mike Belasco / InFlow


Webinar Recap: SEO on the Edge – Getting Around Technical Barriers

Guide from Sam Marsden and Dan Taylor / Lumar


Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it.

Guide from Crawling Mondays


Advanced Technical SEO XML Sitemaps optimization

Learn about sitemaps

Guide from Google


XML Sitemaps

Guide from Backlinko


How to Optimize Your XML Sitemap to Improve Your SEO

Guide from Tom Donohoe / OnCrawl


How to Create an XML Sitemap: Tips & Best Practices

Guide from Kevin Indig / SEMrush


How to Optimize XML Sitemaps: 13 SEO Best Practices

Guide from Aleh Barysevich / Search Engine Journal


Advanced Technical SEO Robots.txt optimization

Introduction to robots.txt

Guide from Google


What Is A Robots.txt File? Best Practices For Robot.txt Syntax

Guide from Moz


Robots.txt for SEO: The Ultimate Guide

Guide from ContentKing


Robots.txt and SEO: Everything You Need to Know

Guide from Joshua Hardwick / Ahrefs


A Beginners Guide to Robots.txt: Everything You Need To Know

Guide from Colin Craig / SEMrush


Advanced Technical SEO Paginations optimization

SEO-Friendly Pagination: A Complete Best Practices Guide

Guide from Jes Scholz / Search Engine Journal


Pagination SEO: A Best Practice Guide

Guide from Adam Gent / Lumar


SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right

Guide from Patrick Stox / Ahrefs


SEO-Friendly Pagination Strategies for Ecommerce

Guide from Sam Underwood / SEMrush


The Ultimate Pagination – SEO Guide

Guide from Tobias Schwarz & Svenja Hintz / Audisto


State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

Guide from Orit Mutznik / Lumar


Advanced Content Optimization Developing topic clusters

What Are Topic Clusters and How Do They Work?

Guide from Connor Lahey / SEMrush


How I created a Topic Cluster and boosted my website traffic by 1000%

Guide from Samuel Schmitt


How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize

Guide from Michał Suski / Surfer


Increase organic traffic exponentially using keyword clusters

Guide from Andy Chadwick / Keyword Insights


The Importance of Topic Clusters

Guide from Maret Reutelingsperger / Sitebulb


Advanced Content Optimization Keyword mapping

A beginner’s guide to keyword mapping (with template)

Guide from Lidia Infante / Rise at Seven


A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

Guide from Andrea Lehr / SEMrush


How to Create a Successful Keyword Mapping Strategy

Guide from George Zatlin / Digital Third Coast


The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

Guide from Aleyda Solis


How to Leverage Keyword Mapping for SEO Success

Guide from Viola Eva / Search Engine Journal


Advanced Content Optimization Content Quality and E-E-A-T

Creating helpful, reliable, people-first content

Guide from Google


What is E-E-A-T?

Guide from Marie Haynes


E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

Guide by Lily Ray

Google E-E-A-T: How to Add “Experience” and Improve Your SEO Content

Guide from Jamie D’Alessandro

An SEO guide to understanding E-E-A-T

Guide from Zoe Ashbridge / Search Engine land

What is E-E-A-T & Why it’s Important (Google E-E-A-T and SEO)

Guide from Jonas Sickler

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them

Guide by Rachel Handley

Google E-E-A-T

Guide by Moz

Content Helpfulness and Quality SEO Analyzer

Tool from Aleyda

12 Ways to Improve E-E-A-T for Freelancers

Guide by Corina Burri

Breaking Down E-E-A-T to the Content, Author & Brand Levels

Guide by James Brockbank

eCommerce E-E-A-T: Practical Ways to Demonstrate E-E-A-T as an Online Retailer

Guide by James Brockbank

Advanced Content Optimization Keyword cannibalization analysis

How to Spot and Fix Keyword Cannibalization

Guide from James Brockbank / SEMrush


Analyzing Google Search traffic drops

Guide from Yoast


How to Find and Fix Keyword Cannibalization Issues (in Seconds)

Guide from Joshua Hardwick / Ahrefs


How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO

Guide from Aleh Barysevich / Search Engine Journal


How to Identify and Tackle Keyword Cannibalization

Guide from Samuel Mangialavori / Moz


How to Identify Keyword Cannibalisation (Tool)

Guide from Hannah Rampton / StrategiQ


Advanced Content Optimization Image optimization

Google image SEO best practices

Guide from Google


11 Important Image SEO Tips You Need to Know

Guide from Anna Crowe / Search Engine Journal


Image SEO: 12 Actionable Tips (for More Organic Traffic)

Guide from Joshua Hardwick / Ahrefs


Image SEO: the Ultimate Guide

Guide from ContentKing


How to optimize your Ecommerce for Google Images and Visual Search

Guide from Gianluca Fiorelli


Advanced Content Optimization Video optimization

Video SEO best practices

Guide from Google


Video SEO: The Definitive Guide

Guide from Backlinko


Video SEO: How to Rank YouTube Videos on Google

Guide from Joshua Hardwick / Ahrefs


Video SEO In Google & YouTube Search: Making the most out of it

Presentation from Aleyda Solis


YouTube SEO: The Ultimate Guide

Guide from Itamar Blauer


YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Video from Crawling Mondays


Advanced Content Optimization Structured data

Introduction to structured data markup in Google Search

Guide from Google


A Practical Introduction to Structured Data for SEO

Guide from Geoff Kennedy


Beginner’s Guide to Structured Data for SEO

Guide from Yauhen Khutarniuk


What is structured data in SEO and how it works?

Guide from Mangools


Debugging Structured Data in the (Post-)SDTT-Era

Guide from Gianna Brachetti-Truskawa


Automating Structured Data

Guide from Patrick Hathaway


The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

Guide from Allie Decker / Hubspot


What Is Structured Data And How to Implement It

Guide from WordLift

Schema SEO: What it is, types, and how to implement it

Guide from Dixon Jones

Advanced Content Optimization Content pruning for SEO

Content Pruning: Remove Low-Quality Content to Improve SEO

Guide from Conductor

The Complete Guide to Content Pruning (+3 Step Pruning Process)

Guide from Devin Pickell / G2


How to Prune your Website Content in an SEO Process

Guide from Aleyda Solis


Step-By-Step Guide: SEO Pruning with Semrush

Guide from Kevin Indig / SEMrush


Why & How Content Pruning Helps Your SEO

Guide from Manish Dudharejia / Search Engine Journal


How To Do Content Pruning To Improve Your Search Rankings

Guide by Bernard Huang

Content Pruning: What People Get Wrong About It and When It's the Right Move

Guide from Blair MacGregor

Advanced Content Optimization Avoiding Duplicate Content

Dealing with Duplicate Content: Canonicalization in Detail

Guide from Ebere Jonathan

What is canonicalization

Guide from Google

When To Canonicalize, Noindex, Or Do Nothing With Similar Content

Guide from Josh McCoy


Guide from Moz

Duplicate Content: How To Avoid It With Canonicalization

Guide from Andi Coombs

Duplicate Content and SEO

Guide from Backlinko

Canonicalization: What It Is & How It Works

Guide from Patrick Stox

Advanced Content Optimization Programmatic SEO

Programmatic SEO — Getting It Right

Guide from Jenny Romanchuk

Programmatic SEO, Explained for Beginners

Guide from Ryan Law

Programmatic SEO: Create Thousands of Web Pages That Convert

Guide from Semrush

Programmatic SEO: Your missing link to 1M+ sessions

Guide from Jake Gronsky

Programmatic SEO: How to increase search traffic with no-code tools

Guide from Luciano Viterale

The Complete Guide to Programmatic SEO

Guide from UntalkedSEO

Advanced SEO Management SEO Forecasting

SEO Forecasting in Google Sheets

Guide from Tom Capper / Moz


Forecasting for SEO: Creating expectation and showing ROI

Guide from Miracle Inameti-Archibong


How to Use Data Forecasting for SEO [Scripts Included]

Guide from Patrick Stox / Ahrefs


Auto-SEO forecasting with StreamProphet!?

Guide from Charly Wargnier


How to Forecast SEO Growth: Complete Guide Including Tools, Examples, and More

Guide from Alex Juel / inflow


Forecasting SEO traffic with Prophet and Python

Guide from Daniel Heredia / Oncrawl


How to Forecast SEO Potential With Google Data Studio

Guide from John McAlpin / Search Engine Journal


Advanced SEO Management Calculate SEO ROI

How To Calculate SEO ROI with Formulas That Show Real Results

Guide from James Brockbank / SEMrush


SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It?

Guide from Botify


How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Guide from Adam Heitzman / Search Engine Journal


Here’s How To Prove the Value of SEO for Your Customers

Guide from Matt Tennison / Boostblog


Proving the Revenue: Quantifying the Value of SEO

Guide from Tom Gunson


Advanced SEO Management Show SEO Value to Non-SEOs

The Top 5 Ways to Prove the Real Value of SEO

Guide from Winston Burton / Search Engine Journal


The Value of SEO: Here’s What You Need to Know

Guide from Matt Vazquez / KoMarketing


SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Guide from Kameron Jenkins / Moz


4 Ways to Prove the Value of SEO to Leadership

Guide from Ben Bunting / SEOclarity


Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case

Guide from Botify


Advanced SEO Management Budgeting SEO

How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense

Guide from Joe Robinson / Green Flag Digital


How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

Guide from Michael Smith / Powered by Search


SEO Cost Calculator: How Much Should You Budget for SEO Services?

Guide from Chuck Price / Search Engine Journal


How much to budget for SEO?

Guide from Kaushal Thakkar / Infidigit


Advanced SEO Management SEO Myths

SEO Mythbusting

Guide from Martin Splitt / Google


SEO myths busted by an ex-Googler

Guide from Kaspar Szymanski / Search Engine Land


How to Spot SEO Myths: 26 Common SEO Myths, Debunked

Guide from Helen Pollitt / Search Engine Journal


10 SEO Myths You Should Ignore

Guide from Joshua Hardwick / Ahrefs


No, These 15 Things Are Not Ranking Factors for Google

Guide from Ryan Jones / Search Engine Journal


The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

Guide from Corey Northcutt / Bigcommerce


Advanced SEO Management Building an SEO Team

How to Structure your SEO Team

Guide from John E Lincoln

Starting & Growing SEO Teams

Guide from Martijn Scheijbeler


Building an SEO Team

Guide from Backlinko


How to Manage Your SEO Team

Guide from Power Digital Marketing


All-Star Cast of SEOs: Building a Winning In-House SEO Team

Guide from Chris Sachs / SEOclarity


SEO Team Structure: How to Fit SEO into Your Company

Guide from Jenny Halasz / Search Engine Journal


7 Key Considerations When Developing Your In-House SEO Structure

Guide from Brian Harnish / Search Engine Journal


Advanced SEO Management SEO Product Management

How an SEO Product Manager Can Be Your Chief Problem Solver

Guide from Kevin Indig / Search Engine Journal


How to Align SEO, Marketing & Product Management in SaaS Startup

Guide from Ivan Palii


Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact

Guide from Aleyda Solis


The SEO Sprint Newsletter

Newsletter from Adam Gent


Advanced SEO Management Communication with SEO Stakeholders

How to convince execs to care about SEO

Guide from Tom Critchlow / The SEO MBA


Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Guide from Kameron Jenkins / Moz


How to Communicate the Value of SEO to Executives

Guide from Jordan Frank / Seer Interactive


Managing Internal SEO Stakeholders

Guide from David Hing / Plug & Play


Breaking Silos: How to Enable SEO Across Your Organization

Guide from Samantha Pena / Search Engine Journal


Advanced SEO Management Creating SEO Contracts

The Ultimate SEO Contract Template [100% Free]

Guide from Gary Coutard / Ahrefs


13 Things You Need to Include in SEO Contracts

Guide from Corey Morris / Search Engine Journal


12 Elements Of A Solid SEO Contract

Guide from Janet Driscoll Miller / Search Engine Land


10 Things to Include in SEO Contracts (+ FREE Template)

Guide from Adam Steele / Loganix


SEO Contract Template

Template from Himanshu Sharma / OptimizeSmart


Advanced SEO Management SEO Jobs Interviews

Do you need an SEO?

Guide from Google


21 SEO Interview Questions to Hire the Right Candidates

Guide from ContentKing


SEO Interview Questions To Help You Hire An SEO Expert

Guide from Stephan Bajaio / Conductor


8 SEO Job Interview Questions That Cut Through the BS

Guide from Ryan Jones / Search Engine Journal


Hiring a Tech SEO

Guide from Areej AbuAli


Advanced SEO Opportunities SERP Features optimization

Structured data markup that Google Search supports

Guide from Google


What is a SERP Feature? Appearance, description and obtainability

Guide from Moz


Understanding Google SERP Features in 2021: The Complete Guide

Guide from Kristen M. Vaughn / Komarketing


Ultimate Guide to Google SERP Features

Guide from John E Lincoln


Visual Guide to Google SERP Features

Guide from RankRanger


How You Can Use SERP Features to Boost Traffic

Guide from Troels Emborg / Accuranker


Advanced SEO Opportunities Google AI Overviews Research, Analysis and Optimization

A new way to search with generative AI - An overview of SGE

Guide by Srinivasan Venkatachary / Google

Responsible Development of SGE: Bringing the Power of Generative AI to Search

Case Study by Google

[DATA ANALYSIS] How SGE will affect your SEO and business

Research from Bartosz GóralewiczOnely

How To Intentionally Show Up in Google’s SGE

Guide from Garrett Sussman / iPullRank

The Ultimate Guide to LLMO, GEO & AIO

Guide by Malte Landwehr

The impact of Google’s SGE (now AI Overviews) & What To do About it [With AI Overviews Traffic Risk Assessment Sheet]

Guide from Aleyda Solis

AI Overviews: Measuring the Impact on SEO

Guide from Mark Traphagen

AI Overviews SEO Impact Report [New Data]

Guide from Ross Hudgens


Tool by ZipTie

Advanced SEO Opportunities SEO Testing

What is SEO Testing & How Does it Work on a Website?

Guide from Kate Miller / inflow


The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

Guide from seotesting.com


20+ SEO Experiments To Get More Organic Traffic

Guide from Brian Moseley / SEMrush


What is SEO A/B testing? A guide to setting up, designing and running SEO split tests

Guide from Craig Bradford / SearchPilot


How to make sense of SEO A/B test results

Guide from Will Critchlow / SearchPilot


Advanced SEO Opportunities Web Stories

Best practices for creating Web Stories

Guide from Google


SEO for Web Stories

Guide from AMP


How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Guide from Andrea Volpini / Wordlift


Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story

Guide from Glenn Gabe / GSQi


SEO for Google Web Stories: a comprehensive guide

Guide from Arron Westbrook / Lumar


How to Make Google Web Stories [2021 Study]

Guide from SEMrush


Advanced SEO Opportunities Google Discover

Discover and your website

Guide from Google


The Ultimate Checklist to Optimize Content for Google Discover

Guide from Andrea Volpini / Wordlift


7 Tactics to Optimize for Google Discover

Guide from John Shehata / Newzdash


Google Discover: How to Rank and Drive Traffic

Guide from Michal Pecánek / Ahrefs


How to Optimize for Google Discover, and Why it Matters

Guide from Moss Clement / SEMrush


Advanced SEO Opportunities Knowledge Panel optimization

About knowledge panels

Guide from Google


What Is a Google Knowledge Panel and How To Get One

Guide from Jason Barnard / SEMrush


How to Trigger a Personal Knowledge Panel in Google

Guide from Jason Barnard / Search Engine Journa


How To Get In The Google Knowledge Graph

Guide from Gosia Poddębniak / Onely


How to optimize your Google local Knowledge Panel

Guide from George Nguyen / Search Engine Land


How to Get a Google Knowledge Panel

Guide from Sahil Kakkar / MarketMuse


SEO Scenarios Search Rankings Drop Analysis

Debugging drops in Google Search traffic

Guide from Daniel Waisberg / Google


Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps

Guide from Conductor


SEO Rankings Drop: A Step-by-Step Guide to Recovery

Guide from Kristina Kledzik / Moz


Google Ranking Dropped Dramatically? (Here’s What to Check)

Guide from Chris Haines / Ahrefs

Using the Flowchart Method for Diagnosing Ranking Drops

Guide from Kameron Jenkins / Moz


How to do a post Google Update SEO Analysis to recover lost rankings

Video from Aleyda Solis


Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Template from Aleyda Solis

SEO Scenarios SEO for Web Migrations

The Ultimate Guide to Successful Website Migrations

Guide from ContentKing


The Website Migration Guide: SEO Strategy, Process, & Checklist

Guide from Modestos Siotos / Moz


The SEMrush Website Migration Checklist

Checklist from Nikolai Boroda / SEMrush


A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

Checklist from Kristina Azarenko


7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation

Guide from Aleyda Solis


URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]

Checklist from Aleyda Solis


Winning SEO when Migrating International Websites

Presentation from Aleyda Solis


SEO Scenarios SEO for Web Redesigns

Website Redesign SEO Checklist

Guide from Olga Zarr


Website redesigns: How to retain and improve your SEO

Guide from Marcus Miller / Search Engine Land


How to Redesign your Website without Losing SEO

Guide from Tony Mastri


SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

Guide from Andreea Sauciuc / CognitiveSEO


SEO & Web Design: 8 Must-Do’s During a Web Redesign

Guide from Marc Avila / 3 Media Web


Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings

Guide by Anna Fitzgerald / Hubspot

SEO Scenarios SEO for New Web Launch

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

Guide from Jessica Greene / databox


Launching a New Website: Your SEO Checklist

Video from Rand Fishkin / Moz


7 SEO Tips for a New Website

Guide from Erika Varagouli / SEMrush


SEO Before a Website Launch, Our Pre-Launch SEO Checklist!

Guide from Radd Interactive


SEO Requirements for a New Website

Guide from ContentKing


SEO Scenarios Google Core Search Updates Analysis and Recovery

Google Search's core updates and your website

Guide from Google


What web creators should know about our March 2024 core update and new spam policies

Guide from Google

A Q&A on Google Search updates

Guide from Google

History of Google Algorithm Updates

Resource by Search Engine Journal

10 Tips for Recovering from Google Core Algorithm Updates

Guide from Lily Ray

Google’s Helpful Content Update & Ranking System: What Happened and What Changed in 2024?

Guide from Lily Ray

Google’s Broad Core Algorithm Updates: Important Points And Frequently Answered Questions For Site Owners And SEOs

Guide from Glenn Gabe

According to Google: How to recover from a core update

Guide from Marie Haynes 


Analyzing A Recent Google Update Impact via Search Console Data with a Segmented Looker Studio Report

Template by Aleyda Solis

What to do when hit by a Google Core Update [Flowchart]

Resource by Aleyda Solis

A Guide to Recovering from Google Algorithm Updates

Guide by Ryan Jones

SEO Scenarios Dealing with Google Penalties

Manual Actions report

Guide from Google

Essential Expert Tips on Fixing and Avoiding Google Penalties

Guide from Anton Marchenko / Semrush


Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)

Guide from Nick Churick / Ahrefs


The Complete List of Google Penalties and How to Recover

Guide from Chuck Price / Search Engine Journal


Google penalties, manual actions and notifications: A complete guide

Guide from Kaspar Szymanski / Search Engine Land


SEO Scenarios Removing URLs from Google

Control what you share with Google

Guide from Google


How to Remove URLs From Google Search (5 Methods)

Guide from Patrick Stox / Ahrefs


How to Remove URLs from Google Search in a Snap!

Guide from ContentKing


How to properly delete a page from your site

Guide from Joost De Valk / Yoast


How can you remove a URL from Google’s search results?

Guide from David Westby / Brainslab


SEO Scenarios Optimizing Product Pages

Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet

Guide from Paddy Moogan / Aira


SEO for Ecommerce Product Pages (How to Rank & Convert)

Guide from Jonas Sickler / Terakeet


How To Successfully SEO Ecommerce Product Pages

Guide from Alex Chris / Reliablesoft


Product Page SEO: 17 eCommerce Best Practices

Guide from ContentKing


SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs

Presentation from Aleyda Solis


SEO Scenarios Optimizing Faceted Navigation

Optimize facet filters for SEO

Guide by Hugo Akhtari / OnCrawl

What Is Faceted Navigation? The Main Factors to Consider for SEO

Guide by Petra Kis-Herczegh / Botify

Faceted Navigation: Best Practices for SEO

Guide by Natalie Hoben / Search Engine Journal

Faceted Navigation: Definition, Examples & SEO Best Practices

Guide by Sam Underwood / Ahrefs

Faceted Navigation: How it Can Affect SEO Performance

Guide by Tyson Braun / seoClarity

What faceted pages should be indexed when doing SEO

Video by Crawling Mondays

SEO Scenarios Detect & Protect from Negative SEO

How to Detect (and Deflect) Negative SEO Attacks

Guide from Michal Pecánek / Ahrefs


What Is Negative SEO? (And How To Tackle It)

Guide from Anton Marchenko / SEMrush


How to recover from a negative SEO attack

Guide from Joe Sinkwitz / Search Engine Land


Negative SEO and Lost Rankings? Read This

Guide from Roger Montti / Search Engine Journal


Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs

Guide from Brian Jackson / Kinsta


The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

Start learning SEO with the fundamental concepts and areas, why they're important, and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.
Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.
Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.