4. Deepen your SEO Knowledge

It’s time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle. 

On this page
Javascript SEO Guidelines Internal Linking Logfile Analysis for SEO Crawl budget optimization Mobile optimization Web speed optimization Edge SEO XML Sitemaps optimization Robots.txt optimization Paginations optimization Developing topic clusters Keyword mapping E-E-A-T Keyword cannibalization analysis Image optimization Video optimization Structured data Content pruning Backlinks analysis Outreach for link building Disavowing backlinks Digital PR & Link Building Broken link building SEO Forecasting Calculate SEO ROI Show SEO Value to Non-SEOs Budgeting SEO SEO Myths Building an SEO Team SEO Product Management Communication with SEO Stakeholders Creating SEO Contracts SEO Jobs Interviews SERP Features optimization SEO Testing Web Stories Google Discover Knowledge Panel optimization Rankings Drop Analysis SEO for Web Migrations SEO for Web Redesigns SEO for New Web Launch Google Core Updates Recovery Dealing with Google Penalties Removing URLs from Google Optimizing Product Pages Optimizing Faceted Navigation Detect & Protect from Negative SEO

Advanced Technical SEO Javascript SEO Guidelines

Understand the JavaScript SEO basics

Guide from Google

 

JavaScript SEO: What You Need to Know

Guide from Patrick Stox / Ahrefs

 

JavaScript SEO Best Practices Guide for Beginners

Guide from ContentKing

 

The Ultimate Guide to JavaScript SEO

Guide from Onely

 

How JavaScript Rendering Affects Google Indexing

Guide from Sitebulb

 

The Definitive Guide to JavaScript SEO (2021 Edition)

Guide from Pierce Brelinsky / Moz

 

JavaScript SEO: How to Optimize JS for Search Engines

Guide from Carlos Silva / Semrush

Advanced Technical SEO Internal Linking

Internal Links for SEO: An Actionable Guide

Guide from Joshua Hardwick / Ahrefs

 

Internal Linking for SEO: best practices, strategies, axioms

Guide from Kevin Indig

 

Internal Links: Ultimate Guide + Strategies

Guide from Luke Harsel / SEMrush

 

Internal Linking Guide

Guide from Backlinko

 

Internal Link Optimisation for SEO

Guide from Wayne Barker / Sitebulb

 

Internal linking for SEO: Why and how?

Guide from Meike Hendriks / Yoast

 

Advanced Technical SEO Logfile Analysis for SEO

Logfile Analysis for SEO (Google Data studio template included)

Guide from Suganthan Mohanadasan

 

The ultimate guide to log file analysis for SEO

Guide from Daniel Butler / Builtvisible

 

How to Use Server Log Analysis for Technical SEO

Guide from Samuel Scott / Moz

 

22 Ways To Analyse Logs Using The Log File Analyser

Guide from Screaming Frog

 

How to open the Google black box with log analysis?

Guide from Emma Labrador / OnCrawl

 

The Ultimate Guide to Log Analysis – a 21 Point Checklist

Guide from Serge Bezborodov / Jetoctopus

 

Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

Guide from Elliot Haines / Hallam

 

Advanced Technical SEO Crawl budget optimization

Large site owner’s guide to managing your crawl budget

Guide from Google

 

Crawl budget explained

Guide from ContentKing

 

The Ultimate Guide to Crawl Budget Optimization

Guide from Onely

 

How to optimize your crawl budget

Guide from Yoast

 

An SEO’s Guide to Crawl Budget Optimisation

Guide from Lumar

Crawl Budget Optimization For Classified Websites

Guide from Frank Vitovich / Botify

 

7 Tips to Optimize Crawl Budget for SEO

Guide from Search Engine Journal

 

Advanced Technical SEO Mobile optimization

Mobile site and mobile-first indexing best practices

Guide from Google

 

Mobile SEO: The Definitive Guide

Guide from Backlinko

 

Mobile First SEO

Presentation from Aleyda Solis

 

Mobile SEO: The ultimate guide

Guide from Edwin Toonen / Yoast

 

Preparing for Google’s Mobile-Only Index

Guide from Patrick Hathaway

 

Mobile SEO Course with Greg Gifford

Course from Greg Gifford / SEMrush

 

Advanced Technical SEO Web speed optimization

Core Web Vitals

Guide from web.dev

 

Google’s Page Experience Update and Core Web Vitals: Everything you need to know

Guide from Builtvisible

 

A Beginner’s Guide to Website Speed Optimization

Guide from Kinsta

 

Google Page Experience Audit (15 Steps + Free Audit Template)

Guide from Olga Zarr

Optimizing For Performance in SEO and Speed

Guide from Joe Hall

 

Advanced Technical SEO Edge SEO

Getting Started with Edge SEO: What You Need to Know

Guide from Dan Taylor / Search Engine Journal

 

Getting Things Done with Edge SEO

Guide from Steven Van Vessum and Dan Taylor / Contentking

 

Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Guide from Mike Belasco / InFlow

 

Webinar Recap: SEO on the Edge – Getting Around Technical Barriers

Guide from Sam Marsden and Dan Taylor / Lumar

 

Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it.

Guide from Crawling Mondays

 

Advanced Technical SEO XML Sitemaps optimization

Learn about sitemaps

Guide from Google

 

XML Sitemaps

Guide from Backlinko

 

How to Optimize Your XML Sitemap to Improve Your SEO

Guide from Tom Donohoe / OnCrawl

 

How to Create an XML Sitemap: Tips & Best Practices

Guide from Kevin Indig / SEMrush

 

How to Optimize XML Sitemaps: 13 SEO Best Practices

Guide from Aleh Barysevich / Search Engine Journal

 

Advanced Technical SEO Robots.txt optimization

Introduction to robots.txt

Guide from Google

 

What Is A Robots.txt File? Best Practices For Robot.txt Syntax

Guide from Moz

 

Robots.txt for SEO: The Ultimate Guide

Guide from ContentKing

 

Robots.txt and SEO: Everything You Need to Know

Guide from Joshua Hardwick / Ahrefs

 

A Beginners Guide to Robots.txt: Everything You Need To Know

Guide from Colin Craig / SEMrush

 

Advanced Technical SEO Paginations optimization

SEO-Friendly Pagination: A Complete Best Practices Guide

Guide from Jes Scholz / Search Engine Journal

 

Pagination SEO: A Best Practice Guide

Guide from Adam Gent / Lumar

 

SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right

Guide from Patrick Stox / Ahrefs

 

SEO-Friendly Pagination Strategies for Ecommerce

Guide from Sam Underwood / SEMrush

 

The Ultimate Pagination – SEO Guide

Guide from Tobias Schwarz & Svenja Hintz / Audisto

 

State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers

Guide from Orit Mutznik / Lumar

 

Advanced Content Optimization Developing topic clusters

What Are Topic Clusters and How Do They Work?

Guide from Connor Lahey / SEMrush

 

How I created a Topic Cluster and boosted my website traffic by 1000%

Guide from Samuel Schmitt

 

How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize

Guide from Michał Suski / Surfer

 

Increase organic traffic exponentially using keyword clusters

Guide from Andy Chadwick / Keyword Insights

 

The Importance of Topic Clusters

Guide from Maret Reutelingsperger / Sitebulb

 

Advanced Content Optimization Keyword mapping

A beginner’s guide to keyword mapping (with template)

Guide from Lidia Infante / Rise at Seven

 

A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy

Guide from Andrea Lehr / SEMrush

 

How to Create a Successful Keyword Mapping Strategy

Guide from George Zatlin / Digital Third Coast

 

The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]

Guide from Aleyda Solis

 

How to Leverage Keyword Mapping for SEO Success

Guide from Viola Eva / Search Engine Journal

 

Advanced Content Optimization E-E-A-T

What is E-E-A-T?

Guide from Marie Haynes

 

An SEO guide to understanding E-E-A-T

Guide from Zoe Ashbridge / Search Engine land

Get to know E-E-A-T and the quality rater guidelines

Guide from Google

 

What is E-E-A-T & Why it’s Important (Google E-E-A-T and SEO)

Guide from Jonas Sickler

Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions

Checklist from Aleyda

 

Advanced Content Optimization Keyword cannibalization analysis

How to Spot and Fix Keyword Cannibalization

Guide from James Brockbank / SEMrush

 

Analyzing Google Search traffic drops

Guide from Yoast

 

How to Find and Fix Keyword Cannibalization Issues (in Seconds)

Guide from Joshua Hardwick / Ahrefs

 

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO

Guide from Aleh Barysevich / Search Engine Journal

 

How to Identify and Tackle Keyword Cannibalization

Guide from Samuel Mangialavori / Moz

 

How to Identify Keyword Cannibalisation (Tool)

Guide from Hannah Rampton / StrategiQ

 

Advanced Content Optimization Image optimization

Google image SEO best practices

Guide from Google

 

11 Important Image SEO Tips You Need to Know

Guide from Anna Crowe / Search Engine Journal

 

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Guide from Joshua Hardwick / Ahrefs

 

Image SEO: the Ultimate Guide

Guide from ContentKing

 

How to optimize your Ecommerce for Google Images and Visual Search

Guide from Gianluca Fiorelli

 

Advanced Content Optimization Video optimization

Video SEO best practices

Guide from Google

 

Video SEO: The Definitive Guide

Guide from Backlinko

 

Video SEO: How to Rank YouTube Videos on Google

Guide from Joshua Hardwick / Ahrefs

 

Video SEO In Google & YouTube Search: Making the most out of it

Presentation from Aleyda Solis

 

YouTube SEO: The Ultimate Guide

Guide from Itamar Blauer

 

YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube

Video from Crawling Mondays

 

Advanced Content Optimization Structured data

Introduction to structured data markup in Google Search

Guide from Google

 

A Practical Introduction to Structured Data for SEO

Guide from Geoff Kennedy

 

Beginner’s Guide to Structured Data for SEO

Guide from Yauhen Khutarniuk

 

What is structured data in SEO and how it works?

Guide from Mangools

 

Debugging Structured Data in the (Post-)SDTT-Era

Guide from Gianna Brachetti-Truskawa

 

Automating Structured Data

Guide from Patrick Hathaway

 

The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website

Guide from Allie Decker / Hubspot

 

Advanced Content Optimization Content pruning

Content Pruning: Remove Low-Quality Content to Improve SEO

Guide from ContentKing

 

The Complete Guide to Content Pruning (+3 Step Pruning Process)

Guide from Devin Pickell / G2

 

How to Prune your Website Content in an SEO Process

Guide from Aleyda Solis

 

Step-By-Step Guide: SEO Pruning with Semrush

Guide from Kevin Indig / SEMrush

 

Why & How Content Pruning Helps Your SEO

Guide from Manish Dudharejia / Search Engine Journal

 

Advanced SEO Management SEO Forecasting

SEO Forecasting in Google Sheets

Guide from Tom Capper / Moz

 

Forecasting for SEO: Creating expectation and showing ROI

Guide from Miracle Inameti-Archibong

 

How to Use Data Forecasting for SEO [Scripts Included]

Guide from Patrick Stox / Ahrefs

 

Auto-SEO forecasting with StreamProphet!?

Guide from Charly Wargnier

 

How to Forecast SEO Growth: Complete Guide Including Tools, Examples, and More

Guide from Alex Juel / inflow

 

Forecasting SEO traffic with Prophet and Python

Guide from Daniel Heredia / Oncrawl

 

How to Forecast SEO Potential With Google Data Studio

Guide from John McAlpin / Search Engine Journal

 

Advanced SEO Management Calculate SEO ROI

How To Calculate SEO ROI with Formulas That Show Real Results

Guide from James Brockbank / SEMrush

 

SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It?

Guide from Botify

 

How to Calculate the ROI of Your SEO Campaigns Using Google Analytics

Guide from Adam Heitzman / Search Engine Journal

 

Here’s How To Prove the Value of SEO for Your Customers

Guide from Matt Tennison / Boostblog

 

Proving the Revenue: Quantifying the Value of SEO

Guide from Tom Gunson

 

Advanced SEO Management Show SEO Value to Non-SEOs

The Top 5 Ways to Prove the Real Value of SEO

Guide from Winston Burton / Search Engine Journal

 

The Value of SEO: Here’s What You Need to Know

Guide from Matt Vazquez / KoMarketing

 

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Guide from Kameron Jenkins / Moz

 

4 Ways to Prove the Value of SEO to Leadership

Guide from Ben Bunting / SEOclarity

 

Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case

Guide from Botify

 

Advanced SEO Management Budgeting SEO

How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense

Guide from Joe Robinson / Green Flag Digital

 

How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies

Guide from Michael Smith / Powered by Search

 

SEO Cost Calculator: How Much Should You Budget for SEO Services?

Guide from Chuck Price / Search Engine Journal

 

How much to budget for SEO?

Guide from Kaushal Thakkar / Infidigit

 

Advanced SEO Management SEO Myths

SEO Mythbusting

Guide from Martin Splitt / Google

 

SEO myths busted by an ex-Googler

Guide from Kaspar Szymanski / Search Engine Land

 

How to Spot SEO Myths: 26 Common SEO Myths, Debunked

Guide from Helen Pollitt / Search Engine Journal

 

10 SEO Myths You Should Ignore

Guide from Joshua Hardwick / Ahrefs

 

No, These 15 Things Are Not Ranking Factors for Google

Guide from Ryan Jones / Search Engine Journal

 

The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

Guide from Corey Northcutt / Bigcommerce

 

Advanced SEO Management Building an SEO Team

How to Structure your SEO Team

Guide from John E Lincoln

Starting & Growing SEO Teams

Guide from Martijn Scheijbeler

 

Building an SEO Team

Guide from Backlinko

 

How to Manage Your SEO Team

Guide from Power Digital Marketing

 

All-Star Cast of SEOs: Building a Winning In-House SEO Team

Guide from Chris Sachs / SEOclarity

 

SEO Team Structure: How to Fit SEO into Your Company

Guide from Jenny Halasz / Search Engine Journal

 

7 Key Considerations When Developing Your In-House SEO Structure

Guide from Brian Harnish / Search Engine Journal

 

Advanced SEO Management SEO Product Management

How an SEO Product Manager Can Be Your Chief Problem Solver

Guide from Kevin Indig / Search Engine Journal

 

How to Align SEO, Marketing & Product Management in SaaS Startup

Guide from Ivan Palii

 

Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact

Guide from Aleyda Solis

 

The SEO Sprint Newsletter

Newsletter from Adam Gent

 

Advanced SEO Management Communication with SEO Stakeholders

How to convince execs to care about SEO

Guide from Tom Critchlow / The SEO MBA

 

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Guide from Kameron Jenkins / Moz

 

How to Communicate the Value of SEO to Executives

Guide from Jordan Frank / Seer Interactive

 

Managing Internal SEO Stakeholders

Guide from David Hing / Plug & Play

 

Breaking Silos: How to Enable SEO Across Your Organization

Guide from Samantha Pena / Search Engine Journal

 

Advanced SEO Management Creating SEO Contracts

The Ultimate SEO Contract Template [100% Free]

Guide from Gary Coutard / Ahrefs

 

13 Things You Need to Include in SEO Contracts

Guide from Corey Morris / Search Engine Journal

 

12 Elements Of A Solid SEO Contract

Guide from Janet Driscoll Miller / Search Engine Land

 

10 Things to Include in SEO Contracts (+ FREE Template)

Guide from Adam Steele / Loganix

 

SEO Contract Template

Template from Himanshu Sharma / OptimizeSmart

 

Advanced SEO Management SEO Jobs Interviews

Do you need an SEO?

Guide from Google

 

21 SEO Interview Questions to Hire the Right Candidates

Guide from ContentKing

 

SEO Interview Questions To Help You Hire An SEO Expert

Guide from Stephan Bajaio / Conductor

 

8 SEO Job Interview Questions That Cut Through the BS

Guide from Ryan Jones / Search Engine Journal

 

Hiring a Tech SEO

Guide from Areej AbuAli

 

Advanced SEO Opportunities SERP Features optimization

Structured data markup that Google Search supports

Guide from Google

 

What is a SERP Feature? Appearance, description and obtainability

Guide from Moz

 

Understanding Google SERP Features in 2021: The Complete Guide

Guide from Kristen M. Vaughn / Komarketing

 

Ultimate Guide to Google SERP Features

Guide from John E Lincoln

 

Visual Guide to Google SERP Features

Guide from RankRanger

 

How You Can Use SERP Features to Boost Traffic

Guide from Troels Emborg / Accuranker

 

Advanced SEO Opportunities SEO Testing

What is SEO Testing & How Does it Work on a Website?

Guide from Kate Miller / inflow

 

The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough

Guide from seotesting.com

 

20+ SEO Experiments To Get More Organic Traffic

Guide from Brian Moseley / SEMrush

 

What is SEO A/B testing? A guide to setting up, designing and running SEO split tests

Guide from Craig Bradford / SearchPilot

 

How to make sense of SEO A/B test results

Guide from Will Critchlow / SearchPilot

 

Advanced SEO Opportunities Web Stories

Best practices for creating Web Stories

Guide from Google

 

SEO for Web Stories

Guide from AMP

 

How we boosted our traffic by 504.17% with a SEO-Friendly Web Story

Guide from Andrea Volpini / Wordlift

 

Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story

Guide from Glenn Gabe / GSQi

 

SEO for Google Web Stories: a comprehensive guide

Guide from Arron Westbrook / Lumar

 

How to Make Google Web Stories [2021 Study]

Guide from SEMrush

 

Advanced SEO Opportunities Google Discover

Discover and your website

Guide from Google

 

The Ultimate Checklist to Optimize Content for Google Discover

Guide from Andrea Volpini / Wordlift

 

7 Tactics to Optimize for Google Discover

Guide from John Shehata / Newzdash

 

Google Discover: How to Rank and Drive Traffic

Guide from Michal Pecánek / Ahrefs

 

How to Optimize for Google Discover, and Why it Matters

Guide from Moss Clement / SEMrush

 

Advanced SEO Opportunities Knowledge Panel optimization

About knowledge panels

Guide from Google

 

What Is a Google Knowledge Panel and How To Get One

Guide from Jason Barnard / SEMrush

 

How to Trigger a Personal Knowledge Panel in Google

Guide from Jason Barnard / Search Engine Journa

 

How To Get In The Google Knowledge Graph

Guide from Gosia Poddębniak / Onely

 

How to optimize your Google local Knowledge Panel

Guide from George Nguyen / Search Engine Land

 

How to Get a Google Knowledge Panel

Guide from Sahil Kakkar / MarketMuse

 

SEO Scenarios Rankings Drop Analysis

Why did my site traffic drop?

Guide from Google

 

Analyzing Google Search traffic drops

Guide from Daniel Waisberg / Google

 

Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps

Guide from ContentKing

 

SEO Rankings Drop: A Step-by-Step Guide to Recovery

Guide from Kristina Kledzik / Moz

 

Why My Web Traffic Dropped? – Questions & Checklist

Guide from Aleyda Solis

 

Using the Flowchart Method for Diagnosing Ranking Drops

Guide from Kameron Jenkins / Moz

 

How to do a post Google Update SEO Analysis to recover lost rankings

Video from Aleyda Solis

 

SEO Scenarios SEO for Web Migrations

The Ultimate Guide to Successful Website Migrations

Guide from ContentKing

 

The Website Migration Guide: SEO Strategy, Process, & Checklist

Guide from Modestos Siotos / Moz

 

The SEMrush Website Migration Checklist

Checklist from Nikolai Boroda / SEMrush

 

A Domain Migration Checklist And Ultimate Google Data Studio Dashboard

Checklist from Kristina Azarenko

 

7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation

Guide from Aleyda Solis

 

URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]

Checklist from Aleyda Solis

 

Winning SEO when Migrating International Websites

Presentation from Aleyda Solis

 

SEO Scenarios SEO for Web Redesigns

Website Redesign SEO Checklist

Guide from Olga Zarr

 

Website redesigns: How to retain and improve your SEO

Guide from Marcus Miller / Search Engine Land

 

How to Redesign your Website without Losing SEO

Guide from Tony Mastri

 

SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

Guide from Andreea Sauciuc / CognitiveSEO

 

SEO & Web Design: 8 Must-Do’s During a Web Redesign

Guide from Marc Avila / 3 Media Web

 

Website Redesign SEO Checklist: Relaunch Your Site Without Losing Rankings

Guide by Anna Fitzgerald / Hubspot

SEO Scenarios SEO for New Web Launch

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

Guide from Jessica Greene / databox

 

Launching a New Website: Your SEO Checklist

Video from Rand Fishkin / Moz

 

7 SEO Tips for a New Website

Guide from Erika Varagouli / SEMrush

 

SEO Before a Website Launch, Our Pre-Launch SEO Checklist!

Guide from Radd Interactive

 

SEO Requirements for a New Website

Guide from ContentKing

 

SEO Scenarios Google Core Updates Recovery

What site owners should know about Google’s core updates

Guide from Google

 

10 Tips for Recovering from Google Core Algorithm Updates

Guide from Lily Ray / Amsive Digital

 

Google Algorithm Updates: 7 Steps on How to Recover

Guide from John E Lincoln / Ignitive Visibility

 

What to Do about Google’s Core Updates: Prevention & Recovery

Guide from Mordy Oberstein / RankRanger

 

Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic

Guide from Marie Haynes Consulting

 

SEO Scenarios Dealing with Google Penalties

Manual Actions report

Guide from Google

Essential Expert Tips on Fixing and Avoiding Google Penalties

Guide from Anton Marchenko / Semrush

 

Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)

Guide from Nick Churick / Ahrefs

 

The Complete List of Google Penalties and How to Recover

Guide from Chuck Price / Search Engine Journal

 

Google penalties, manual actions and notifications: A complete guide

Guide from Kaspar Szymanski / Search Engine Land

 

SEO Scenarios Removing URLs from Google

Control what you share with Google

Guide from Google

 

How to Remove URLs From Google Search (5 Methods)

Guide from Patrick Stox / Ahrefs

 

How to Remove URLs from Google Search in a Snap!

Guide from ContentKing

 

How to properly delete a page from your site

Guide from Joost De Valk / Yoast

 

How can you remove a URL from Google’s search results?

Guide from David Westby / Brainslab

 

SEO Scenarios Optimizing Product Pages

Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet

Guide from Paddy Moogan / Aira

 

SEO for Ecommerce Product Pages (How to Rank & Convert)

Guide from Jonas Sickler / Terakeet

 

How To Successfully SEO Ecommerce Product Pages

Guide from Alex Chris / Reliablesoft

 

Product Page SEO: 17 eCommerce Best Practices

Guide from ContentKing

 

SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs

Presentation from Aleyda Solis

 

SEO Scenarios Optimizing Faceted Navigation

Optimize facet filters for SEO

Guide by Hugo Akhtari / OnCrawl

What Is Faceted Navigation? The Main Factors to Consider for SEO

Guide by Petra Kis-Herczegh / Botify

Faceted Navigation: Best Practices for SEO

Guide by Natalie Hoben / Search Engine Journal

Faceted Navigation: Definition, Examples & SEO Best Practices

Guide by Sam Underwood / Ahrefs

Faceted Navigation: How it Can Affect SEO Performance

Guide by Tyson Braun / seoClarity

What faceted pages should be indexed when doing SEO

Video by Crawling Mondays

SEO Scenarios Detect & Protect from Negative SEO

How to Detect (and Deflect) Negative SEO Attacks

Guide from Michal Pecánek / Ahrefs

 

What Is Negative SEO? (And How To Tackle It)

Guide from Anton Marchenko / SEMrush

 

How to recover from a negative SEO attack

Guide from Joe Sinkwitz / Search Engine Land

 

Negative SEO and Lost Rankings? Read This

Guide from Roger Montti / Search Engine Journal

 

Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs

Guide from Brian Jackson / Kinsta

 

Learn More About Deepen your SEO Knowledge

Web Stories

Communication with SEO Stakeholders

SEO Myths

XML Sitemaps optimization

Crawl budget optimization

Outreach for link building

The SEO Learning Roadmap

Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:

1 SEO Fundamentals

Start learning SEO with the fundamental concepts, why they're important and the basics to execute them: keyword research, content optimization analysis, technical optimization and link building.

2 Execute an SEO Process

Once you know the main SEO concepts, it's time to put them in practice by learning to develop an SEO process, from establishing a strategy and setting goals to management, measurement, and reporting.

3 SEO in your CMS

Learn to implement the most important SEO configurations in the top Web platforms in the market, along with considerations to take into account.
You are here

4 Deepen your SEO Knowledge

It's time for an SEO deep-dive into those particular areas and common scenarios where you have a bigger interest or need to tackle.
Advanced Technical SEO
Advanced Content Optimization
Advanced Link Building
Advanced SEO Management
Advanced SEO Opportunities
SEO Scenarios

5.1 Specialize within SEO

Learn and specialize in one of the most popular SEO verticals.

5.2 Automate SEO Tasks

Learn to automate your SEO tasks and accelerate your SEO process execution.

6 SEO in other Search Engines

Learn how to rank in other search engines besides Google.

7 Keep up with SEO News

Stay updated with the latest news, updates and resources in SEO.

8 Complement your SEO

Learn about complementary areas that can help you as an SEO.

9 Free SEO Tools To Use

Get access to free SEO tools to execute your SEO tasks.

10 Train, test & troubleshoot your SEO further

It's time to take your SEO knowledge further.