SEO Tools

If you’re looking for the best free SEO tools for your SEO process, you’ve come to the right place! In this page you’ll find the best free SEO tools for the different activities within the SEO process. Take a look below.

Free SEO Tools

RESOURCE NAME

TYPE


AUTHOR

KEYWORD RESEARCH TOOLS

Web Based

Google

Web Based

Google

Web Based

Bing

Web Based

Ahrefs

Web Based

Candour

Web Based

Answer The Public

Web Based

QuestionDB

Web Based

Wordstream

Web Based

Merlinox

Web Based

Higher Visibility

Browser Extension

Surfer

ON-PAGE SEO TOOLS

Web Based

Google

Web Based

Bing

Desktop Based

Screaming Frog

Desktop Based

Greenflare

Web Based

SEOlyzer

Web Based

Sander Heilbron

Web Based

Ryan Jones

Web Based

Ahrefs

Web Based

Siteliner

Browser Extension

SEO Minion

Browser Extension

SEO Minion

Browser Extension

SEO Minion

Browser Extension

Marketing Syrup

Browser Extension

Weeblr

Browser Extension

SEOClarity

Browser Extension

LinkResearchTools

Wordpress Plugin

Yoast

Wordpress Plugin

Rank Math

LINK BUILDING TOOLS

Web Based

Google

Web Based

Google

Web Based

Ahrefs

Web Based
Rankwatch
Web Based

Ahrefs

Web Based

Buzzstream

Web Based and Browser Extension
Hunter
Web Based
Google

SEARCH MONITORING AND RANK TRACKING TOOLS

Web Based

Google

Web Based

Bing

Web Based

Ahrefs

Web Based

thruuu

Web Based

Accuranker

Browser Extension

Nightwatch

Browser Extension

SEOminion

Web Based

MobileMoxie

SEO DASHBOARDS & REPORTING TOOLS

Google Sheets

Sheets for Marketers

Google Data Studio and Google Sheets

Supermetrics

Google Data Studio and Google Sheets

Hannah Butler

Google Data Studio

IKAUE

Doc, PDF, GDocs

Backlinko

Google Slides

Ahrefs

Google Sheets

Lino Uruñuela

WEB SPEED OPTIMIZATION TOOLS

Web Based

Web.dev

Web Based

Google

Web Based

Catchpoint

Web Based

GTmetrix

Web Based

Wattspeed

Web Based

Sander Heilbron

Web Based

Experte

Web Based

Batch Speed

Web Based

Wordfence

Web Based

Reddico

Web Based

Contentsquare

Browser Extension

Google

Browser Extension

Addy Osmani

Browser Extension

Chris Johnson

STRUCTURED DATA TOOLS

Web Based

Google

Web Based

Google

Web Based

Schema.org

Web Based

Classy Schema

Web Based

Shay Ohayon

Web Based and Browser Extension

SEOClarity

Browser Extension

Ryte

Browser Extension

Schema.dev

Web Based

technicalseo.com

Web Based

RankRanger

MOBILE SEO TOOLS

Web Based

Google

Web Based

Bing

Web Based

MobileMoxie

Web Based

technicalseo.com

Web Based

technicalseo.com

Web Based

Zeo

LOCAL SEO TOOLS

Web Based

Google

Web Based

BrightLocal

Google Sheets

Two Octobers + AgencyAutomators

Browser Extension

PlePer

Browser Extension

George Nenni

Web Based

Whitespark

Web Based

Whitespark

Web Based

technicalseo.com

INTERNATIONAL SEO TOOLS

Web Based

Google

Web Based

Aleyda Solis

Google Sheets

Relgrowth

Web Based

technicalseo.com

Web Based

Sistrix

Web Based

technicalseo.com

JAVASCRIPT SEO TOOLS

Web Based

iPullrank

Chrome

Jon Hogg

Web Based

searchVIU

Web Based

technicalseo.com

Chrome

Chris Pederick

Screaming Frog SEO Spider

Desktop Based

Screaming Frog

SEO FORECASTING TOOLS

Google Sheets

Tom Capper

Google Sheets

Kevin Indig

Python Script

Patrick Stox

Google Sheets

Morphio

Google Data Studio

John McAlpin / Search Engine Journal

Google Sheets

Robin Rozhon

WORDPRESS SEO PLUGINS

Wordpress Plugin

Yoast

Wordpress Plugin

Rank Math

Wordpress Plugin

All in One SEO

Wordpress Plugin

Google

Wordpress Plugin

The SEO Framework

Wordpress Plugin

SEOPress

SEO AUDITS TEMPLATES

Google Sheets

Moz

Google Sheets

Andrew Drinkwater

Google Sheets

Annie Cushing

Google Sheets

Benjamin Estes / Brainslab

Google Sheets

Olga Zarzeczna

Google Docs / Word / PDF

Backlinko

Google Sheets

Ian Lurie / Portent

Google Sheets

Ryan Stewart Webris

Google Sheets

Joshua Hardwick / Ahrefs

Google Sheets

Benjamin Estes / Brainslab

Google Sheets

Whitespark

Google Sheets

Adam Steele / Loganix

GOOGLE SEARCH CONSOLE GUIDELINES

Guide

Google

Guide

Backlinko

Guide

Anna Crowe / Search Engine Journal

Guide

Olga Zarzeczna

Guide

Joshua Hardwick / Ahrefs

Guide

Nick Brown / Ahrefs

Favorite Free SEO Tools & Tips to Use them

"Screaming Frog is definitely a great Swiss Army knife that can be used for technical, content and other activities. An underrated tool that helps you to identify the reason why a site can (potentially) see a drop is https://wasthereagoogleupdate.com by Barry Schwartz"

By Francesco Baldini 

"Google Analytics & Search Console are number 1s - everything you need straight from the horse’s mouth! Google Trends as well I feel is super under-utilised. PSI, ahref SEO toolbar, JSON-LD schema generator, Screaming Frog log analyser for small sites. There are so many"


By Sophie Brannon

"SEO pro extension from Kristina Azarenko
coz it gives u a real insight about most important on page attributes. You get all information all at once including schema as well."


By Zainkhan

"Search Console and Keyword Planner to start for basics of keyword research and see how content is performing on the site"


By Sidney Bernardino

"In addition to Google Analytics and Search Console, this amazing resource from Merkel: Technical SEO Tools."


By Robert Cerff

"Free tool for learning: Search Console

* Real insights into keyword data (not 3rd party)
* Understand Googlebot behavior at a basic level
* Get an understanding of links coming to your website & most prominent anchors
* Understand core web vitals & see what's causing issues"


By Sunny Matharu

"Ahrefs Webmaster Tools - makes our Site Audit and Site Explorer tools free for verified websites."

By Tim Soulo

"I find myself going almost daily to AnswerThePublic for content ideas. They give a lot of information and very well organized. Not enterely free (limited searchs per day), but i think you can get a lot with their daily cap anyway. AlsoAsked too, but they are on maintenance."


By Carlos Tinca

"Surfer SEO: A very cool Google Chrome extension for keyword research, & finding out search volume"

By Tanoy Chowdhury

"Seo minion plug-in for chrome for quick website analysis"


By Stephanie

"Screaming frog and Ahrefs webmaster tool for on-site audit and optimization."

By Kolade

"My favorite it's an extension by Detailed. Pretty useful"


By Tejas Rane

"Thruuu Scraper for getting sub topics/content ideas for my main topic main ...Heamingwayapp to judge the readibility of my content...once the content is published, I compare my basic on page seo elements with my main competitor using The Hoth Seo Checker !!"

By Eduard Blacquière

"The SEO Framework for WordPress. I feel like SEO tools are lately inventing problems and selling a solution for a subscription. TSF does only what is in Google Webmaster Guidelines and for free. No ads, upsell or speculative SEO hogwash like "SEO score"."


By Pierre Lebaux

"Surfer SEO - the extension gives AMS data completely free in your browser, plus additional insights about the ranking websites"

By Veselin Borisov

"For investigating issues in Chrome:
1) Plugin: Redirect Path (by Ayima)
2) Plugin: Robots Exclusion Checker (by Sam Gipson)

For working with data:
1) Google Sheets
2) Add-on to Google Sheets: Google Analytics
3) Excel (paid but usually available)
4) Analytics Edge for Excel"


By Esben Rasmussen