If you’re looking to learn or expand your content optimization knowledge, you’ve come to the right place! In this page you’ll find the best free content optimization resources: from guides, to tools and even tips! Take a look below.
Free Content Optimization Guides
James Brockbank / Search Engine Journal
Maria Kalyadina / SEMrush
Eric Enge / SEMrush
Ashley Segura / SEMrush
Free On-Page SEO Tools
Tips when Optimizing your Content
"Always give competitor results a scan to see what other phrases and terminology you might be missing to make your content easier to find on search engines. Don't make assumptions as to what your audience searches for - back up your keywords phrase mix with trends data and ranked pages"
"- Complete & Thorough KW Research
- Research Questions on the topic
- Ask the frontline staff about the questions Customers ask Write content which covers all relevant keywords and questions and fully answers the customers query"
"To be consider while optimising content.
"Optimise your content according to your topic:
Do some research before writing:
* Be objective
Write as long as needs to be written."
"Keep in mind that there is a human who is going to read that content. So present info in such a way that it can be easily digested. Highlight specifc takeaways & ensure the content piece covers the end objective. Lastly, read again and again till you feel its time to go live."
"Ask ‘what is the purpose of this page?’ Ie. What do you expect the reader / visitor to do next? Some pages need CTAs, others are to match known psychographic preferences of the audience eg. Lists, outcomes, process, hedonistic motivations eg. free stuff"
"Make you understand and analyze intent. Make note of content types, rich media, etc. And don’t copy what you see ranking. Beat what you see with something better!"
"Pay special attention to how you are structuring your content. Does the content have a logical flow? Does the page structure aid in helping the user move towards a successful conversion? Does the content introduce the subject and then move towards more advance/specific concepts?"
by Swapnil Pate
"Make sure you do keyword mapping first so you don't end up having multiple pages optimised for the same keywords"
"Gather as many relevant questions as possible for your main topic & answer those briefly. PAA, Quora, Reddit are all good places to start with. Benefits?
1. Makes your content relevant
2. Solves readers' challenges
3. SEO advantage
Tip: Use them as H2 (if it makes sense)"
"When optimizing a piece of content, think of it's intent and the user's need. Be precise, concise and straightforward. Use simple, clear words. The introduction is an important part where you give an answer or where you catch the user telling what you will exactly tell them."
"When optimizing a content piece, think about its intent - the reason why it is created. Keep the most important part at the top of the page & relevant information in the middle and lower part. I follow a pyramid structure:
"Find your competitive advantage. Look at the results you’re competing against, determine how they’re strong/weak (copy, visuals, data, UX/UI) and double down on the area where you can bring the most unique value to the user."
"Look into the SERPs to get an understanding of what Google already sees as 'good results' for target keywords and topics. This will give you an idea of what's expected from your content, while allowing you to see what's being covered, so you can provide an even better page."
"Use the SERP Analysis also to see where is feasible to rank. Is Google showing brands like yours or it's dominated by something else (e.g. aggregators)? If Google doesn't show even show your type of website, perhaps you should optimise for something else."
"Don’t forget about the headers. Having optimized headers help guide the user through the page and understand what the content is about. Good headers should be a mix of primary/secondary keywords. Following a logical hierarchy between the Hs is a must."