Learn Link Building
If you’re looking to learn or expand your link building knowledge, you’ve come to the right place! In this page you’ll find the best free link building resources: from guides, to tools and even tips! Take a look below.
Free Link Building Guides
Paddy Moogan / Moz
Tim Soulo / Ahrefs
Greg Gifford / SEMrush
Free Link Building Tools
Web Based and Browser Extension
Tips when learning or doing Link Building
"Start with; What will make them want to link to you? Think about THEIR interest. Sure, fantastic outreach can take you somewhere, but figuring out their interest is a different ball game. For example, provide interesting stats for them, that only you can take responsibility for."
"Treat your link strategy in 3 steps:
"Start by thinking about what makes the website you're working on link-worthy. If you're struggling to think of things, you need to fix this before worrying loads about outreach etc."
"1. Link gap analysis vs your competitors on key areas of your site to see if you actually need links
"Make sure to step outside of 'standard' link building. Try to get the whole company onboard. The best links I've won are from partner programs, events, and product releases. An SEO in isolation can't build those."
By Rob P
"1. The easiest & fasters way to build links is to reach out to people who you're somehow connected with.
"Don't rely on link metrics to define whether a website is good value or not. Many link networks & brokers manipulate those metrics. Check a website manually, review recent posts to ensure not just a pay per post website. Does the website have a legitimate reason to exist?"
"Lots of 'digital PR' talk lately: Make sure to understand the differences of a digital PR campaign and a 'targeted SEO link building campaign'. When you target special money phrases for product pages, you often need a scalpel, not a shotgun."
"1. Be aware that affiliate links don’t carry link equity and many companies can replace your / editorially placed links with affiliate ones that aren’t trackable.
"Always approach link building with a win/win mentality, making sure each of your prospects can benefit from linking to you as well as you benefit from getting a link from their sites. Focus on getting really good at prospecting from the beginning and you'll have 80% of the job done before sending a single outreach email"
"Don't just replicate the strategy of your best-performing competitor - you'll never catchup. The internet is a big place. There will be lots of relevant communities/audiences that you'll be able to tap into if you do your research right."
" A link isn’t just a loose connector, it’s embedded within a context of problems, needs and wishes. If you view links in a broader perspective, you end up with way more angles for your campaigns. For instance:
"Link building outcomes can depend on your ability to build relationships. Every site is run by a person (editor or owner etc) or group of people, and at some point your content needs to pass their test of quality. Understand your target audience, be professional & get results!"
"* Mend current Links for quick wins and often, an improved UX and increased Conversion Rate
"Keep Relevancy Intact:
"The best organic link building opportunities come from aligning the brand in the right space. If the client is a market leader, it is often enough to feed content to the relevant influencer group. Process driven link building outperforms link bait when it comes to enterprise SEO."
"Don’t forget the value of the traffic from the link - any interaction where someone is recommending you (a key reason for them link!) is a chance to make a sale. Consider where that traffic lands, make sure it’s great!"