SEO Reporting

If you’re looking to learn or expand your SEO reporting knowledge, you’ve come to the right place! In this page you’ll find the best free SEO reporting resources: from guides, to tools and even tips! Take a look below.

Free SEO Reporting Guides

Free SEO Reporting Tools


RESOURCE NAME


TYPE


AUTHOR

Google Sheets

Sheets for Marketers

Google Data Studio and Google Sheets

Supermetrics

Google Data Studio and Google Sheets

Hannah Butler

Google Data Studio

IKAUE

Doc, PDF, GDocs

Backlinko

Google Slides

Ahrefs

Google Sheets

Lino Uruñuela

Tips when learning to report SEO

"Keep the reports simple to understand, not everyone is aware of all the SEO terms. We can divide our report into simple categories:  

* SEO Findings  
* SEO Recommendations  
* Ways to Implement the Recommendations This should help the clients understand the context better."


By Praveen Sharma

"Ensure your report speaks the language of the client - rather than 'click to call' metrics write 'how many times did the phone ring?' - Describe the metric, and what it actually MEANS to the client in terms of 'how did this move the needle'?"


By Claire Carlile

"Speak the language of your audience. Less is more - don't show each step and bit of data, show the most important ones and use a good visualization."


By Anett P.

"A lot of senior managers don't actually read reports so keep in mind that a bullet point summary in a brief email alongside a detailed report can be much more effective. Also, nothing beats a phone call to ensure understanding and alignment of goals"


By Kevin Kapezi

"Google Data Studio is a must. It allows you to create personalized dashboards that you can share with the client, but also where you can monitor and research easily. I just find it very handy. I love it!"

By María

"Take the free Google Analytics course. Most reporting can be automated via GA/GSC dashboards. Provide actionable insights. Talk to stakeholders to find out what data they would like to see/be useful. Don't make the reports overwhelming - tell the story."

By Carl Hendy

"For every metric you include in the report, ask yourself "who wants to see this?" and "why?". If you can't answer them both, don't include it in the report."

By Sunny Matharu

"Do the free Google Analytics course as it's your best friend. Also, start at the biggest view and work down _ big traffic spike in all channels? Where did it come from? Was it real, did it have an impact? And was it something you did to cause it?"


By Kerry Fear

"Decide what your KPIs are and 'what success looks like' as part of your project brief. Don't retcon stuff afterward. Also, Data Studio or automate EVERYTHING. Life is too short to do exactly the same task again and again."

By Dave Elliott

"Your Reporting will only be as good as the data is. Make sure you've got everything you want to track setup up and implemented correctly. Missing/non firing or badly implemented tags will heavily impact your ability to report accurately."


By Mark Rowles

"I always teach my teams to "question the data". Don't just blindly report the data as-is. If something doesn't quite look right then investigate - there may be an issue with the data source or tracking. Also, when reporting I encourage my teams to provide as much context as possible. Don't just say "X went up/down" add context as to why you may have seen a movement in performance - "we created content around X, which caused performance to increase by Y" etc."

By Adam Whittles

"Report both branded and non-branded traffic Report top rising and decreasing queries and pages MOM and YOY"


By Michael Van Den Reym