Deepen Your SEO Knowledge

If you’re looking to expand your SEO knowledge in specialized areas, you’ve come to the right place! Here you’ll find an aggregation of the best, reliable resources about Technical, Content, Backlinks, Management, Opportunities and Scenarios within SEO. Check them out:

Table of Contents

Javascript SEO Guidelines

JavaScript SEO: What You Need to Know
Guide from Patrick Stox / Ahrefs

Internal Linking

Internal Linking Guide
Guide from Backlinko

Internal Link Optimisation for SEO
Guide from Wayne Barker / Sitebulb

Internal linking for SEO: Why and how?
Guide from Meike Hendriks / Yoast

Web Speed Optimization

Mobile Optimization

Mobile SEO: The Definitive Guide
Guide from Backlinko

Mobile First SEO
Presentation from Aleyda Solis

Mobile SEO: The ultimate guide
Guide from Edwin Toonen / Yoast

Preparing for Google’s Mobile-Only Index
Guide from Patrick Hathaway

Mobile SEO Course with Greg Gifford
Course from Greg Gifford / SEMrush

Structured Data

Beginner’s Guide to Structured Data for SEO
Guide from Yauhen Khutarniuk

Structured data in SEO
Guide from Mangools

Debugging Structured Data in the (Post-)SDTT-Era
Guide from Gianna Brachetti-Truskawa

Automating Structured Data
Guide from Patrick Hathaway

Content Pruning

Why & How Content Pruning Helps Your SEO
Guide from Manish Dudharejia / Search Engine Journal

Keyword Mapping

How to Leverage Keyword Mapping for SEO Success
Guide from Viola Eva / Search Engine Journal


Image Optimization

Google Images best practices
Guide from Google

11 Important Image SEO Tips You Need to Know
Guide from Anna Crowe / Search Engine Journal

Image SEO: the Ultimate Guide
Guide from ContentKing

Video Optimization

Video best practices
Guide from Google

Video SEO: The Definitive Guide
Guide from Backlinko

SERP Features Optimization

Understanding Google SERP Features in 2021: The Complete Guide
Guide from Kristen M. Vaughn / Komarketing

Ultimate Guide to Google SERP Features
Guide from John E Lincoln

How You Can Use SERP Features to Boost Traffic
Guide from Troels Emborg / Accuranker

Knowledge Panel Optimization

About knowledge panels
Guide from Google

What Is a Google Knowledge Panel and How To Get One
Guide from Jason Barnard / SEMrush

How to Trigger a Personal Knowledge Panel in Google
Guide from Jason Barnard / Search Engine Journa

How To Get In The Google Knowledge Graph
Guide from Gosia Poddębniak / Onely

How to optimize your Google local Knowledge Panel
Guide from George Nguyen / Search Engine Land

How to Get a Google Knowledge Panel
Guide from Sahil Kakkar / MarketMuse

SEO Forecasting

SEO Forecasting in Google Sheets
Guide from Tom Capper / Moz

Forecasting for SEO: Creating expectation and showing ROI
Guide from Miracle Inameti-Archibong

A Quick Guide to SEO Forecasting + A Free Template
Guide from Eric Vardon / Morphio

Forecasting SEO traffic with Prophet and Python
Guide from Daniel Heredia / Oncrawl

How to Forecast SEO Potential With Google Data Studio
Guide from John McAlpin / Search Engine Journal

Calculate SEO ROI

How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
Guide from Adam Heitzman / Search Engine Journal

Here’s How To Prove the Value of SEO for Your Customers
Guide from Matt Tennison / Boostblog

Creating SEO Contracts

The Ultimate SEO Contract Template [100% Free]
Guide from Gary Coutard / Ahrefs

13 Things You Need to Include in SEO Contracts
Guide from Corey Morris / Search Engine Journal

12 Elements Of A Solid SEO Contract
Guide from Janet Driscoll Miller / Search Engine Land

SEO Contract Template
Template from Himanshu Sharma / OptimizeSmart

SEO Jobs Interviews

SEO Interview Questions To Help You Hire An SEO Expert
Guide from Stephan Bajaio / Conductor

8 SEO Job Interview Questions That Cut Through the BS
Guide from Ryan Jones / Search Engine Journal

Hiring a Tech SEO
Guide from Areej AbuAli

Show SEO Value to Non-SEOs

The Top 5 Ways to Prove the Real Value of SEO
Guide from Winston Burton / Search Engine Journal

The Value of SEO: Here’s What You Need to Know
Guide from Matt Vazquez / KoMarketing

Budgeting SEOs

SEO Cost Calculator: How Much Should You Budget for SEO Services?
Guide from Chuck Price / Search Engine Journal

How much to budget for SEO?
Guide from Kaushal Thakkar / Infidigit

Building an SEO Team

How to Structure your SEO Team
Guide from John E Lincoln

Starting & Growing SEO Teams
Guide from Martijn Scheijbeler

Building an SEO Team
Guide from Backlinko

How to Manage Your SEO Team
Guide from Power Digital Marketing

SEO Team Structure: How to Fit SEO into Your Company
Guide from Jenny Halasz / Search Engine Journal

7 Key Considerations When Developing Your In-House SEO Structure
Guide from Brian Harnish / Search Engine Journal

SEO Product Management

Broken Link Building

A Simple (But Complete) Guide to Broken Link Building
Guide from Joshua Hardwick / Ahrefs

Broken Link Building
Guide from Backlinko

Broken Link Building: What You Need to Know to Get Links
Guide from Adam Heitzman / Search Engine Journal

A Full Guide to Broken Link Building
Guide from Connor Lahey / SEMrush

Disavowing Backlinks

Disavow links to your site
Guide from Google

When & How to Disavow Backlinks in 2021
Guide from Tom Capper / Moz

Should you disavow links in 2021? MHC’s annual report
Guide from Marie Haynes / Marie Haynes Consulting

Logfile Analysis for SEO

The ultimate guide to log file analysis for SEO
Guide from Daniel Butler / Builtvisible

How to open the Google black box with log analysis?
Guide from Emma Labrador / OnCrawl

The Ultimate Guide to Log Analysis – a 21 Point Checklist
Guide from Serge Bezborodov / Jetoctopus

XML Sitemaps Optimization

Learn about sitemaps
Guide from Google

XML Sitemaps
Guide from Backlinko

How to Optimize XML Sitemaps: 13 SEO Best Practices
Guide from Aleh Barysevich / Search Engine Journal

Paginations Optimization

SEO-Friendly Pagination: A Complete Best Practices Guide
Guide from Jes Scholz / Search Engine Journal

Pagination SEO: A Best Practice Guide
Guide from Adam Gent / Deepcrawl

The Ultimate Pagination – SEO Guide
Guide from Tobias Schwarz & Svenja Hintz / Audisto

Outreach for Link Building

Email Outreach: The Ultimate Guide
Guide from Digital Olympus

Edge SEO

Getting Started with Edge SEO: What You Need to Know
Guide from Dan Taylor / Search Engine Journal

Getting Things Done with Edge SEO
Guide from Steven Van Vessum and Dan Taylor / Contentking

Digital PR & Link Building

What is Digital PR? The definition…
Guide from Carrie Rose / Rise at Seven

Should You Invest Big Bucks In Digital PR?
Guide from Gisele Navarro / Neomam

Why Digital PR Should Be Part of Your SEO Strategy
Guide from Domenica D’Ottavio / Fractl

SEO Myths

SEO Mythbusting
Guide from Martin Splitt / Google

SEO myths busted by an ex-Googler
Guide from Kaspar Szymanski / Search Engine Land

How to Spot SEO Myths: 20 Common SEO Myths, Debunked
Guide from Helen Pollitt / Search Engine Journal

10 SEO Myths You Should Ignore
Guide from Joshua Hardwick / Ahrefs

That’s NOT a Google Search Ranking Factor
Guide from Ryan Jones / Search Engine Journal

Backlinks Analysis

Performing a manual backlink audit, step by step
Guide from Dave Davies / Search Engine Land

How to audit links for SEO
Guide from Sally Poundall / BrainLabs

Link Profile Audit: 28 Things to Check
Guide from Brian Harnish / Search Engine Journal

Backlink management basics
Course from Greg Gifford / SEMrush

Rankings Drop Analysis

Analyzing Google Search traffic drops
Guide from Daniel Waisberg / Google

Keyword Cannibalization Analysis

How to Spot and Fix Keyword Cannibalization
Guide from James Brockbank / SEMrush

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO
Guide from Aleh Barysevich / Search Engine Journal

How to Identify and Tackle Keyword Cannibalization
Guide from Samuel Mangialavori / Moz

How to Identify Keyword Cannibalisation (Tool)
Guide from Hannah Rampton / StrategiQ

Crawl Budget Optimization

7 Tips to Optimize Crawl Budget for SEO
Guide from Search Engine Journal

SEO for Web Migrations

The SEMrush Website Migration Checklist
Checklist from Nikolai Boroda / SEMrush

SEO for Web Redesigns

Website Redesign SEO Checklist For 2021
Guide from Olga Zarzeczna

Website redesigns: How to retain and improve your SEO
Guide from Marcus Miller / Search Engine Land

SEO & Web Design: 8 Must-Do’s During a Web Redesign
Guide from Marc Avila / 3 Media Web

SEO for New Web Launches

7 SEO Tips for a New Website
Guide from Erika Varagouli / SEMrush

SEO Requirements for a New Website
Guide from ContentKing

Removing URLs from Google

Dealing with Google Penalties

Google Core Updates Recovery

Google Algorithm Updates: 7 Steps on How to Recover
Guide from John E Lincoln / Ignitive Visibility

Optimizing Products Pages

Detect and Protect from Negative SEO

How to Detect (and Deflect) Negative SEO Attacks
Guide from Michal Pecánek / Ahrefs

What Is Negative SEO? (And How To Tackle It)
Guide from Anton Marchenko / SEMrush

How to recover from a negative SEO attack
Guide from Joe Sinkwitz / Search Engine Land

Negative SEO and Lost Rankings? Read This
Guide from Roger Montti / Search Engine Journal

SEO Testing

How to make sense of SEO A/B test results
Guide from Will Critchlow / SearchPilot

SEO for Web Stories

Google Discover Optimization

7 Tactics to Optimize for Google Discover
Guide from John Shehata / Newzdash

Google Discover: How to Rank and Drive Traffic
Guide from Michal Pecánek / Ahrefs

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