If you’re looking to expand your SEO knowledge in specialized areas, you’ve come to the right place! Here you’ll find an aggregation of the best, reliable resources about Technical, Content, Backlinks, Management, Opportunities and Scenarios within SEO. Check them out:
Table of Contents
Javascript SEO Guidelines
Understand the JavaScript SEO basics
Guide from Google
JavaScript SEO: What You Need to Know
Guide from Patrick Stox / Ahrefs
JavaScript SEO Best Practices Guide for Beginners
Guide from ContentKing
The Ultimate Guide to JavaScript SEO
Guide from Onely
How JavaScript Rendering Affects Google Indexing
Guide from Sitebulb
The Definitive Guide to JavaScript SEO (2021 Edition)
Guide from Pierce Brelinsky / Moz
Googlebot & JavaScript: A Closer Look at the WRS | TechSEO Boost 2019
Video from Martin Splitt / TechSEO Boost
Internal Linking
Internal Links for SEO: An Actionable Guide
Guide from Joshua Hardwick / Ahrefs
Internal Linking for SEO: best practices, strategies, axioms
Guide from Kevin Indig
Internal Links: A Guide to Building a Strategy that Works
Guide from Luke Harsel / SEMrush
Internal Linking Guide
Guide from Backlinko
Internal Link Optimisation for SEO
Guide from Wayne Barker / Sitebulb
Internal linking for SEO: Why and how?
Guide from Meike Hendriks / Yoast
Web Speed Optimization
Core Web Vitals
Guide from web.dev
Google’s Page Experience Update and Core Web Vitals: Everything you need to know
Guide from Builtvisible
A Beginner’s Guide to Website Speed Optimization
Guide from Kinsta
Google Page Experience Audit (15 Steps + Free Audit Template)
Guide from Olga Zarzeczna
Optimizing For Performance in SEO and Speed
Guide from Joe Hall
Mobile Optimization
Mobile Optimization Guidelines
Guide from Google
Mobile-first indexing best practices
Guide from Google
Mobile SEO: The Definitive Guide
Guide from Backlinko
Mobile First SEO
Presentation from Aleyda Solis
Mobile SEO: The ultimate guide
Guide from Edwin Toonen / Yoast
Preparing for Google’s Mobile-Only Index
Guide from Patrick Hathaway
Mobile SEO Course with Greg Gifford
Course from Greg Gifford / SEMrush
Structured Data
Understand how structured data works
Guide from Google
A Practical Introduction to Structured Data for SEO
Guide from Geoff Kennedy
Beginner’s Guide to Structured Data for SEO
Guide from Yauhen Khutarniuk
Structured data in SEO
Guide from Mangools
Debugging Structured Data in the (Post-)SDTT-Era
Guide from Gianna Brachetti-Truskawa
Automating Structured Data
Guide from Patrick Hathaway
The Beginner’s Guide to Structured Data for Organizing & Optimizing Your Website
Guide from Allie Decker / Hubspot
Developing Topic Clusters
What Are Topic Clusters and How Do They Work?
Guide from Connor Lahey / SEMrush
How I created a Topic Cluster and boosted my website traffic by 1000%
Guide from Samuel Schmitt
How to Use Topic Clusters for Content Marketing to Rank, Convert, and Strategize
Guide from Michał Suski / Surfer
Increase organic traffic exponentially using keyword clusters
Guide from Andy Chadwick / Keyword Insights
The Importance of Topic Clusters
Guide from Maret Reutelingsperger / Sitebulb
Content Pruning
Content Pruning: Remove Low-Quality Content to Improve SEO
Guide from ContentKing
The Complete Guide to Content Pruning (+3 Step Pruning Process)
Guide from Devin Pickell / G2
How to Prune your Website Content in an SEO Process
Guide from Aleyda Solis
Step-By-Step Guide: SEO Pruning with Semrush
Guide from Kevin Indig / SEMrush
Why & How Content Pruning Helps Your SEO
Guide from Manish Dudharejia / Search Engine Journal
Keyword Mapping
A beginner’s guide to keyword mapping (with template)
Guide from Lidia Infante / Rise at Seven
A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy
Guide from Andrea Lehr / SEMrush
How to Create a Successful Keyword Mapping Strategy
Guide from George Zatlin / Digital Third Coast
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]
Guide from Aleyda Solis
How to Leverage Keyword Mapping for SEO Success
Guide from Viola Eva / Search Engine Journal
E-A-T
E-A-T and SEO for Google: Everything you need to know
Guide from Marie Haynes
What is E‑A-T? Why It’s Important for SEO
Guide from Joshua Hardwick / Ahrefs
E-A-T: Expertise, Authoritativeness, and Trustworthiness
Guide from Lily Ray
Google’s E-A-T / Content Quality Questions
Checklist from Google
What’s Google’s EAT and How to Optimize Your E-A-T in SEO
Video from Crawling Mondays
Image Optimization
Google Images best practices
Guide from Google
11 Important Image SEO Tips You Need to Know
Guide from Anna Crowe / Search Engine Journal
Image SEO: 12 Actionable Tips (for More Organic Traffic)
Guide from Joshua Hardwick / Ahrefs
Image SEO: the Ultimate Guide
Guide from ContentKing
How to optimize your Ecommerce for Google Images and Visual Search
Guide from Gianluca Fiorelli
Video Optimization
Video best practices
Guide from Google
Video SEO: The Definitive Guide
Guide from Backlinko
Video SEO: How to Rank YouTube Videos on Google
Guide from Joshua Hardwick / Ahrefs
Video SEO In Google & YouTube Search: Making the most out of it
Presentation from Aleyda Solis
YouTube SEO: The Ultimate Guide (2021)
Guide from Itamar Blauer
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube
Video from Crawling Mondays
SERP Features Optimization
Google’s Search Gallery
Guide from Google
Understanding Google SERP Features in 2021: The Complete Guide
Guide from Kristen M. Vaughn / Komarketing
Ultimate Guide to Google SERP Features
Guide from John E Lincoln
Visual Guide to Google SERP Features
Guide from RankRanger
How You Can Use SERP Features to Boost Traffic
Guide from Troels Emborg / Accuranker
Knowledge Panel Optimization
About knowledge panels
Guide from Google
What Is a Google Knowledge Panel and How To Get One
Guide from Jason Barnard / SEMrush
How to Trigger a Personal Knowledge Panel in Google
Guide from Jason Barnard / Search Engine Journa
How To Get In The Google Knowledge Graph
Guide from Gosia Poddębniak / Onely
How to optimize your Google local Knowledge Panel
Guide from George Nguyen / Search Engine Land
How to Get a Google Knowledge Panel
Guide from Sahil Kakkar / MarketMuse
SEO Forecasting
SEO Forecasting in Google Sheets
Guide from Tom Capper / Moz
Forecasting for SEO: Creating expectation and showing ROI
Guide from Miracle Inameti-Archibong
How to Use Data Forecasting for SEO [Scripts Included]
Guide from Patrick Stox / Ahrefs
Auto-SEO forecasting with StreamProphet!?
Guide from Charly Wargnier
A Quick Guide to SEO Forecasting + A Free Template
Guide from Eric Vardon / Morphio
Forecasting SEO traffic with Prophet and Python
Guide from Daniel Heredia / Oncrawl
How to Forecast SEO Potential With Google Data Studio
Guide from John McAlpin / Search Engine Journal
Calculate SEO ROI
How To Calculate SEO ROI with Formulas That Show Real Results
Guide from James Brockbank / SEMrush
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
Guide from Adam Heitzman / Search Engine Journal
Here’s How To Prove the Value of SEO for Your Customers
Guide from Matt Tennison / Boostblog
Proving the Revenue: Quantifying the Value of SEO
Guide from Tom Gunson
Creating SEO Contracts
The Ultimate SEO Contract Template [100% Free]
Guide from Gary Coutard / Ahrefs
13 Things You Need to Include in SEO Contracts
Guide from Corey Morris / Search Engine Journal
12 Elements Of A Solid SEO Contract
Guide from Janet Driscoll Miller / Search Engine Land
10 Things to Include in SEO Contracts (+ FREE Template)
Guide from Adam Steele / Loganix
SEO Contract Template
Template from Himanshu Sharma / OptimizeSmart
SEO Jobs Interviews
“Choosing an SEO” – Questions from “Do you Need an SEO”?
Guide from Google
21 SEO Interview Questions to Hire the Right Candidates
Guide from ContentKing
SEO Interview Questions To Help You Hire An SEO Expert
Guide from Stephan Bajaio / Conductor
8 SEO Job Interview Questions That Cut Through the BS
Guide from Ryan Jones / Search Engine Journal
Hiring a Tech SEO
Guide from Areej AbuAli
Show SEO Value to Non-SEOs
The Top 5 Ways to Prove the Real Value of SEO
Guide from Winston Burton / Search Engine Journal
The Value of SEO: Here’s What You Need to Know
Guide from Matt Vazquez / KoMarketing
SEO Is a Means to an End: How Do You Prove Your Value to Clients?
Guide from Kameron Jenkins / Moz
4 Ways to Prove the Value of SEO to Leadership
Guide from Ben Bunting / SEOclarity
Budgeting SEOs
How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense
Guide from Joe Robinson / Green Flag Digital
How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies
Guide from Michael Smith / Powered by Search
SEO Cost Calculator: How Much Should You Budget for SEO Services?
Guide from Chuck Price / Search Engine Journal
How much to budget for SEO?
Guide from Kaushal Thakkar / Infidigit
Building an SEO Team
How to Structure your SEO Team
Guide from John E Lincoln
Starting & Growing SEO Teams
Guide from Martijn Scheijbeler
Building an SEO Team
Guide from Backlinko
How to Manage Your SEO Team
Guide from Power Digital Marketing
All-Star Cast of SEOs: Building a Winning In-House SEO Team
Guide from Chris Sachs / SEOclarity
SEO Team Structure: How to Fit SEO into Your Company
Guide from Jenny Halasz / Search Engine Journal
7 Key Considerations When Developing Your In-House SEO Structure
Guide from Brian Harnish / Search Engine Journal
Communication with SEO Stakeholders
How to convince execs to care about SEO
Guide from Tom Critchlow / The SEO MBA
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
Guide from Kameron Jenkins / Moz
How to Communicate the Value of SEO to Executives
Guide from Jordan Frank / SEER Interactive
Managing Internal SEO Stakeholders
Guide from David Hing / Plug & Play
Breaking Silos: How to Enable SEO Across Your Organization
Guide from Samantha Pena / Search Engine Journal
SEO Product Management
How an SEO Product Manager Can Be Your Chief Problem Solver
Guide from Kevin Indig / Search Engine Journal
How to Align SEO, Marketing & Product Management in SaaS Startup
Guide from Ivan Palii
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact
Guide from Aleyda Solis
The SEO Sprint Newsletter
Newsletter from Adam Gent
Broken Link Building
A Simple (But Complete) Guide to Broken Link Building
Guide from Joshua Hardwick / Ahrefs
Broken Link Building
Guide from Backlinko
Broken Link Building: What You Need to Know to Get Links
Guide from Adam Heitzman / Search Engine Journal
A Full Guide to Broken Link Building
Guide from Connor Lahey / SEMrush
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
Guide from Belynda Cianci / databox
Disavowing Backlinks
Disavow links to your site
Guide from Google
When & How to Disavow Backlinks in 2021
Guide from Tom Capper / Moz
Should you disavow links in 2021? MHC’s annual report
Guide from Marie Haynes / Marie Haynes Consulting
Google’s “Disavow Links Tool”: The Complete Guide
Guide from Derek Gleason / Ahrefs
The Complete Guide to Disavowing Links for Google and Bing
Guide from Bruce Clay
Logfile Analysis for SEO
Logfile Analysis for SEO (Google Data studio template included)
Guide from Suganthan Mohanadasan
The ultimate guide to log file analysis for SEO
Guide from Daniel Butler / Builtvisible
How to Use Server Log Analysis for Technical SEO
Guide from Samuel Scott / Moz
22 Ways To Analyse Logs Using The Log File Analyser
Guide from Screaming Frog
How to open the Google black box with log analysis?
Guide from Emma Labrador / OnCrawl
The Ultimate Guide to Log Analysis – a 21 Point Checklist
Guide from Serge Bezborodov / Jetoctopus
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
Guide from Elliot Haines / Hallam
Robots.txt Optimization
Introduction to robots.txt
Guide from Google
Robots.txt File [2021 Examples]
Guide from Moz
Robots.txt for SEO: The Ultimate Guide
Guide from ContentKing
Robots.txt and SEO: Everything You Need to Know
Guide from Joshua Hardwick / Ahrefs
A Beginners Guide to Robots.txt: Everything You Need To Know
Guide from Colin Craig / SEMrush
XML Sitemaps Optimization
Learn about sitemaps
Guide from Google
XML Sitemaps
Guide from Backlinko
How to Optimize Your XML Sitemap to Improve Your SEO
Guide from Tom Donohoe / OnCrawl
How to Create an XML Sitemap: Tips & Best Practices
Guide from Kevin Indig / SEMrush
How to Optimize XML Sitemaps: 13 SEO Best Practices
Guide from Aleh Barysevich / Search Engine Journal
Paginations Optimization
SEO-Friendly Pagination: A Complete Best Practices Guide
Guide from Jes Scholz / Search Engine Journal
Pagination SEO: A Best Practice Guide
Guide from Adam Gent / Deepcrawl
SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right
Guide from Patrick Stox / Ahrefs
SEO-Friendly Pagination Strategies for Ecommerce
Guide from Sam Underwood / SEMrush
The Ultimate Pagination – SEO Guide
Guide from Tobias Schwarz & Svenja Hintz / Audisto
State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers
Guide from Orit Mutznik / Deepcrawl
Outreach for Link Building
The smart SEO’s guide to effective outreach
Guide from SEER Interactive
Email Outreach: The Ultimate Guide
Guide from Digital Olympus
The Complete Guide to Outreach: 52 Curated Resources
Guide from Page One Power
Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach
Guide from Bibi Raven / Search Engine Journal
Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk
Guide from Joshua Hardwick / Ahrefs
How to turn a boring email into an irresistible link pitch
Guide from Gisele Navarro / Search Engine Land
How To Write a Personalised Outreach Email Even When You’re Sending It To 100 People
Guide from Gisele Navarro / Neomam
Getting to Links: 5 Tips for Successful Email Outreach
Guide from Alexandra Tachalova / Search Engine Journal
Edge SEO
Getting Started with Edge SEO: What You Need to Know
Guide from Dan Taylor / Search Engine Journal
Getting Things Done with Edge SEO
Guide from Steven Van Vessum and Dan Taylor / Contentking
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation
Guide from Mike Belasco / InFlow
Webinar Recap: SEO on the Edge – Getting Around Technical Barriers
Guide from Sam Marsden and Dan Taylor / Deepcrawl
Edge SEO: Implementing Technical SEO Changes via CDN – How does it work and when to use it.
Guide from Crawling Mondays
Digital PR & Link Building
What is Digital PR? The definition…
Guide from Carrie Rose / Rise at Seven
Should You Invest Big Bucks In Digital PR?
Guide from Gisele Navarro / Neomam
Why Digital PR Should Be Part of Your SEO Strategy
Guide from Domenica D’Ottavio / Fractl
Supercharge Your Link Building with a Digital PR Newsroom
Guide from Shannon McGuirk / Aira
A Guide to Digital PR and Why It’s Important for SEO and Link Building
Guide from Erika Varagouli / SEMrush
Digital PR Strategy for Link Building: An 18-Step Start to Finish Process for 2021
Guide from Joe Robinson / Green Flag Digital
SEO Myths
SEO Mythbusting
Guide from Martin Splitt / Google
SEO myths busted by an ex-Googler
Guide from Kaspar Szymanski / Search Engine Land
How to Spot SEO Myths: 20 Common SEO Myths, Debunked
Guide from Helen Pollitt / Search Engine Journal
10 SEO Myths You Should Ignore
Guide from Joshua Hardwick / Ahrefs
That’s NOT a Google Search Ranking Factor
Guide from Ryan Jones / Search Engine Journal
The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps
Guide from Corey Northcutt / Bigcommerce
Backlinks Analysis
How to Do a Basic Backlink Audit (in Under 30 Minutes)
Guide from Joshua Hardwick / Ahrefs
Backlink Analysis: How to Spot Quality and Toxic Backlinks
Guide from James Brockbank / SEMrush
Performing a manual backlink audit, step by step
Guide from Dave Davies / Search Engine Land
How to audit links for SEO
Guide from Sally Poundall / BrainLabs
Link Profile Audit: 28 Things to Check
Guide from Brian Harnish / Search Engine Journal
Backlink management basics
Course from Greg Gifford / SEMrush
Rankings Drop Analysis
Why did my site traffic drop?
Guide from Google
Analyzing Google Search traffic drops
Guide from Daniel Waisberg / Google
Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps
Guide from ContentKing
SEO Rankings Drop: A Step-by-Step Guide to Recovery
Guide from Kristina Kledzik / Moz
Why My Web Traffic Dropped? – Questions & Checklist
Guide from Aleyda Solis
Using the Flowchart Method for Diagnosing Ranking Drops
Guide from Kameron Jenkins / Moz
How to do a post Google Update SEO Analysis to recover lost rankings
Video from Aleyda Solis
Keyword Cannibalization Analysis
How to Spot and Fix Keyword Cannibalization
Guide from James Brockbank / SEMrush
Analyzing Google Search traffic drops
Guide from Yoast
How to Find and Fix Keyword Cannibalization Issues (in Seconds)
Guide from Joshua Hardwick / Ahrefs
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO
Guide from Aleh Barysevich / Search Engine Journal
Crawl Budget Optimization
Large site owner’s guide to managing your crawl budget
Guide from Google
Crawl budget explained
Guide from ContentKing
The Ultimate Guide to Crawl Budget Optimization
Guide from Onely
How to optimize your crawl budget
Guide from Yoast
An SEO’s Guide to Crawl Budget Optimisation
Guide from Deepcrawl
7 Tips to Optimize Crawl Budget for SEO
Guide from Search Engine Journal
SEO for Web Migrations
The Ultimate Guide to Successful Website Migrations
Guide from ContentKing
The Website Migration Guide: SEO Strategy, Process, & Checklist
Guide from Modestos Siotos / Moz
The SEMrush Website Migration Checklist
Checklist from Nikolai Boroda / SEMrush
A Domain Migration Checklist And Ultimate Google Data Studio Dashboard
Checklist from Kristina Azarenko
URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]
Checklist from Aleyda Solis
Winning SEO when Migrating International Websites
Presentation from Aleyda Solis
SEO for Web Redesigns
Website Redesign SEO Checklist For 2021
Guide from Olga Zarzeczna
Website redesigns: How to retain and improve your SEO
Guide from Marcus Miller / Search Engine Land
How to Redesign your Website without Losing SEO
Guide from Tony Mastri
SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings
Guide from Andreea Sauciuc / CognitiveSEO
SEO & Web Design: 8 Must-Do’s During a Web Redesign
Guide from Marc Avila / 3 Media Web
SEO for New Web Launches
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
Guide from Jessica Greene / databox
Launching a New Website: Your SEO Checklist
Video from Rand Fishkin / Moz
7 SEO Tips for a New Website
Guide from Erika Varagouli / SEMrush
SEO Before a Website Launch, Our Pre-Launch SEO Checklist!
Guide from Radd Interactive
SEO Requirements for a New Website
Guide from ContentKing
Removing URLs from Google
Control what you share with Google
Guide from Google
How to Remove URLs From Google Search (5 Methods)
Guide from Patrick Stox / Ahrefs
How to Remove URLs from Google Search in a Snap!
Guide from ContentKing
How to properly delete a page from your site
Guide from Joost De Valk / Yoast
How can you remove a URL from Google’s search results?
Guide from David Westby / Brainslab
Dealing with Google Penalties
Manual Actions report
Guide from Google
The Beginner’s Guide to Identifying and Recovering from a Google Penalty
Guide from Jesse McDonald / SEMrush
Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)
Guide from Nick Churick / Ahrefs
The Complete List of Google Penalties and How to Recover
Guide from Chuck Price / Search Engine Journal
Google penalties and messages explained — Search Engine Land’s ultimate guide
Guide from Kaspar Szymanski / Search Engine Land
Google Core Updates Recovery
What site owners should know about Google’s core updates
Guide from Google
10 Tips for Recovering from Google Core Algorithm Updates
Guide from Lily Ray / Amsive Digital
Google Algorithm Updates: 7 Steps on How to Recover
Guide from John E Lincoln / Ignitive Visibility
What to Do about Google’s Core Updates: Prevention & Recovery
Guide from Mordy Oberstein / RankRanger
Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic
Guide from Marie Haynes Consulting
Optimizing Products Pages
Perfecting On-Page SEO for Ecommerce Product Pages – A Cheatsheet
Guide from Paddy Moogan / Aira
SEO for Ecommerce Product Pages (How to Rank & Convert)
Guide from Jonas Sickler / Terakeet
How To Successfully SEO Ecommerce Product Pages
Guide from Alex Chris / Reliablesoft
Product Page SEO: 17 eCommerce Best Practices
Guide from ContentKing
SEO for Changing E-commerce Product Pages – How to Optimize your Online Store Products URLs
Presentation from Aleyda Solis
Detect and Protect from Negative SEO
How to Detect (and Deflect) Negative SEO Attacks
Guide from Michal Pecánek / Ahrefs
What Is Negative SEO? (And How To Tackle It)
Guide from Anton Marchenko / SEMrush
How to recover from a negative SEO attack
Guide from Joe Sinkwitz / Search Engine Land
Negative SEO and Lost Rankings? Read This
Guide from Roger Montti / Search Engine Journal
Negative SEO (Case Study) – Cleaning up an Attack With Ahrefs
Guide from Brian Jackson / Kinsta
SEO Testing
What is SEO Testing & How Does it Work on a Website?
Guide from Kate Miller / inflow
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough
Guide from seotesting.com
20+ SEO Experiments To Get More Organic Traffic
Guide from Brian Moseley / SEMrush
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests
Guide from Craig Bradford / SearchPilot
How to make sense of SEO A/B test results
Guide from Will Critchlow / SearchPilot
SEO for Web Stories
Best practices for creating Web Stories
Guide from Google
SEO for Web Stories
Guide from AMP
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story
Guide from Andrea Volpini / Wordlift
Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story
Guide from Glenn Gabe / GSQi
SEO for Google Web Stories: a comprehensive guide
Guide from Arron Westbrook / Deepcrawl
How to Make Google Web Stories [2021 Study]
Guide from SEMrush
Google Discover Optimization
Discover and your website
Guide from Google
The Ultimate Checklist to Optimize Content for Google Discover
Guide from Andrea Volpini / Wordlift
7 Tactics to Optimize for Google Discover
Guide from John Shehata / Newzdash
Google Discover: How to Rank and Drive Traffic
Guide from Michal Pecánek / Ahrefs
How to Optimize for Google Discover, and Why it Matters
Guide from Moss Clement / SEMrush