Learning SEO – A Roadmap with Free Resources
Version 3
Do you want to start learning or expanding your SEO learning process and don’t know how? I’ve created this SEO learning roadmap for you to make it easier (with free SEO resources to follow it below):
If you’re also looking for free reliable resources to follow this SEO learning roadmap (there’s a lot of excellent free information but also a lot of noise so it’s sometimes difficult to identify them) I’ve aggregated free guides, checklist and courses that you can use to learn:
Introduction to SEO | Guide | ||
Guide | |||
Guide | |||
Guide | Moz | ||
Guide | Ahrefs | ||
Guide | ContentKing | ||
Guide | Mangools | ||
Course | Greg Gifford / SEMrush | ||
Keyword Research | Guide | Tim Soulo / Ahrefs | |
Guide | Rob Woods / SEMrush | ||
Guide | Mark Traphagen / Search Engine Journal | ||
Guide | Mangools | ||
Guide | Backlinko | ||
Guide | Nick Eubanks | ||
Course | Greg Gifford / SEMrush | ||
Video | Crawling Mondays | ||
Content Optimization | Guide | Frase | |
Guide | James Brockbank / Search Engine Journal | ||
Guide | Backlinko | ||
Guide | Maria Kalyadina / SEMrush | ||
Course | Eric Enge / SEMrush | ||
Course | Ashley Segura / SEMrush | ||
Video | Crawling Mondays | ||
Technical Optimization | Google | Guide | |
Guide | Joshua Hardwick / Ahrefs | ||
Guide | Kevin Indig / SEMrush | ||
Guide | ContentKing | ||
Guide | Christina Perricone / Hubspot | ||
Guide | Deepcrawl | ||
Course | Bastian Grimm / SEMrush | ||
Guide | |||
Link Building | Guide | Tim Soulo / Ahrefs | |
Guide | Backlinko | ||
Guide | Paddy Moogan / Moz | ||
Guide | Christoph Cemper | ||
Checklist | Mangools | ||
Guide | Paddy Moogan | ||
Guide | Gisele Navarro | ||
Course | Greg Gifford / SEMrush | ||
Video | Crawling Mondays |
JavaScript SEO | Guide | ||
Guide | Patrick Stox / Ahrefs | ||
Guide | ContentKing | ||
Guide | Onely | ||
Guide | Sitebulb | ||
Guide | Pierce Brelinsky / Moz | ||
Web Speed Optimization | Guide | web.dev | |
Guide | Builtvisible | ||
Guide | Kinsta | ||
Guide | Olga Zarzeczna | ||
Video | Joe Hall | ||
Mobile Optimization | Guide | ||
Guide | |||
Guide | Backlinko | ||
Presentation | Aleyda Solis | ||
Guide | Edwin Toonen / Yoast | ||
Guide | Patrick Hathaway | ||
Course | Greg Gifford / SEMrush | ||
Structured Data | Guide | ||
Guide | Geoff Kennedy | ||
Guide | Yauhen Khutarniuk | ||
Guide | Mangools | ||
Guide | Patrick Hathaway | ||
Guide | Allie Decker / Hubspot | ||
E-A-T | Guide | Marie Haynes | |
Guide | Joshua Hardwick / Ahrefs | ||
Guide | Lily Ray | ||
Checklist | |||
Video | Crawling Mondays | ||
Image Optimization | Guide | ||
Guide | Anna Crowe / Search Engine Journal | ||
Guide | Joshua Hardwick / Ahrefs | ||
Guide | ContentKing | ||
Guide | Gianluca Fiorelli | ||
Video Optimization | Guide | ||
Guide | Backlinko | ||
Guide | Joshua Hardwick / Ahrefs | ||
Presentation | Aleyda Solis | ||
Video | Crawling Mondays | ||
SEO For Web Migrations | Guide | ContentKing | |
Guide | Modestos Siotos / Moz | ||
Checklist | Nikolai Boroda / SEMrush | ||
Checklist | Kristina Azarenko | ||
Checklist | Aleyda Solis | ||
Presentation | Aleyda Solis |
Developing an SEO Audit | Guide | Joshua Hardwick / Ahrefs | |
Checklist | Backlinko | ||
Checklist | Andy Drinkwater | ||
Checklist | James Brockbank / SEMrush | ||
Guide | Aleyda Solis | ||
Guide | Areej AbuAli | ||
Guide | Andrew Charlton | ||
Guide | Tom Cricthlow | ||
Establishing an SEO Strategy | Guide | Kevin Indig | |
Guide | Jonas Sickler / Terakeet | ||
Guide | Erika Varagouli | ||
Video | Crawling Mondays | ||
Setting SEO Goals | Video | Rand Fishkin / Moz | |
Guide | Elise Dopson | ||
Guide | Kevin Indig | ||
Guide | Patrick Stox | ||
Guide | Tom Capper | ||
Monitoring and Reporting SEO | Guide | Moz | |
Guide | Melissa Fach / SEMrush | ||
Template | Jake Sheridan / Ahrefs | ||
Guide | Bill Sebald | ||
Guide | Helen Pollitt | ||
SEO Process Management | Guide | Sam Mangialavori | |
Presentation | Aleyda Solis | ||
Guide | Tom Critchlow | ||
Guide | Aleyda Solis |
International SEO | Guide | ||
Guide | Onely | ||
Presentation | Aleyda Solis | ||
Guide | Aleyda Solis | ||
Guide | Aleyda Solis | ||
News SEO | Guide | ||
Video | Barry Adams / Moz | ||
Guide | John Shehata / NewzDash | ||
Guide | Vahre Arabian and Carlos Alonso | ||
Video | Crawling Mondays | ||
E-commerce SEO | Guide | Joshua Hardwick / Ahrefs | |
Presentation | Kristina Azarenko | ||
Guide | ContentKing | ||
Presentation | Aleyda Solis | ||
Presentation | Aleyda Solis | ||
Presentation | Kristina Azarenko | ||
Guide | Aleyda Solis | ||
SaaS SEO | Guide | James Brockbank / SEMrush | |
Guide | Chris Long | ||
Guide | Kevin Indig / Search Engine Journal | ||
Video | Crawling Mondays | ||
Travel SEO | Guide | Dan Taylor | |
Guide | Joe Robinson | ||
Guide | Alex Chris | ||
Guide | Rachel Vandernick / Moz | ||
Local SEO | Guide | Moz | |
Guide | Joshua Hardwick / Ahrefs | ||
Guide | Brightlocal | ||
Guide | Backlinko | ||
Guide | Local SEO Guide | ||
Guide | Claire Carlile | ||
Video | Crawling Mondays | ||
Course | Greg Gifford / SEMrush |
Python for SEO | Guide | Ruth Everett / Search Engine Journal | |
Guide | JC Chouinard | ||
Guide | Hamlet Batista / Search Engine Journal | ||
Video | Agency Automators | ||
Resources | SEO Pythonistas | ||
BigQuery & SQL for SEO | Guide | Cody West | |
Presentation | Areej AbuAli | ||
Guide | Dominic Woodman | ||
App Scripts for SEO | Presentation | Dave Sottimano | |
Guide | Hamlet Batista / Search Engine Journal |
Search Engine Official Publications | Blog | ||
Blog | Bing | ||
Blog | Yandex | ||
Search News Publications | Website | Search Engine Journal | |
Website | Search Engine Journal | ||
Website | Search Engine Roundtable | ||
Search News Aggregators | Website | Saijo George | |
Website | SparkToro | ||
SEO newsletters | Newsletter | Aleyda Solis | |
Newsletter | Andrew Charlton | ||
Newsletter | Nick LeRoy | ||
Newsletter | Steve Toth | ||
Newsletter | Women in Tech SEO | ||
Newsletter | Marie Haynes |
Keyword Research Tools | Web Based | ||
Web Based | Google | ||
Web Based | Bing | ||
Web Based | Ahrefs | ||
Web Based | Candour | ||
Web Based | QuestionDB | ||
Web Based | Wordstream | ||
Web Based | Merlinox | ||
Web Based | Higher Visibility | ||
Browser Extension | Surfer | ||
On-Page SEO Tools | Web Based | ||
Web Based | Bing | ||
Desktop Based | Screaming Frog | ||
Desktop Based | Greenflare | ||
Web Based | SEOlyzer | ||
Web Based | Ahrefs | ||
Web Based | Siteliner | ||
Browser Extension | SEO Minion | ||
Browser Extension | SEO Minion | ||
Browser Extension | SEO Minion | ||
Browser Extension | Marketing Syrup | ||
Browser Extension | Weeblr | ||
Browser Extension | SEOClarity | ||
Wordpress Plugin | Yoast | ||
Wordpress Plugin | Rank Math | ||
Link Building Tools | Web Based | ||
Web Based | Google | ||
Web Based | Ahrefs | ||
Web Based | Rankwatch | ||
Web Based | Ahrefs | ||
Web Based | Buzzstream | ||
Web Based and Browser Extension | Hunter | ||
Web Based | Google | ||
Monitoring and Rank Tracking Tools | Web Based | ||
Web Based | Bing | ||
Web Based | Ahrefs | ||
Web Based | thruuu | ||
Web Based | Accuranker | ||
Browser Extension | Nightwatch | ||
Browser Extension | SEOminion | ||
Web Based | MobileMoxie | ||
Web Speed Optimization Tools | Web Based | Web.dev | |
Web Based | |||
Web Based | Catchpoint | ||
Web Based | GTmetrix | ||
Web Based | Wattspeed | ||
Web Based | Sander Heilbron | ||
Web Based | Experte | ||
Web Based | Batch Speed | ||
Web Based | Wordfence | ||
Web Based | Contentsquare | ||
Browser Extension | |||
Browser Extension | Addy Osmani | ||
Browser Extension | Chris Johnson | ||
Structured Data Tools | Web Based | ||
Web Based | |||
Web Based | Classy Schema | ||
Web Based and Browser Extension | SEOClarity | ||
Browser Extension | Ryte | ||
Browser Extension | 3WhiteHats | ||
Web Based | technicalseo.com | ||
Web Based | RankRanger | ||
Mobile SEO Tools | Web Based | Google | |
Web Based | Bing | ||
Web Based | MobileMoxie | ||
Web Based | technicalseo.com | ||
Web Based | technicalseo.com | ||
Web Based | Zeo | ||
Local SEO Tools | Web Based | Google | |
Web Based | BrightLocal | ||
Google Sheets | Two Octobers + AgencyAutomators | ||
Browser Extension | PlePer | ||
Browser Extension | George Nenni | ||
Web Based | Whitespark | ||
Web Based | Whitespark | ||
Web Based | technicalseo.com | ||
International SEO Tools | Web Based | ||
Web Based | Aleyda Solis | ||
Google Sheets | Relgrowth | ||
Web Based | technicalseo.com | ||
Web Based | Sistrix | ||
Web Based | technicalseo.com |
Access, Copy and Share the Free SEO Resources in Google Sheets
In case you want to easily copy to use or share these free SEO resources, I’ve also created a Google Sheet that you can also copy here:
Do you have any feedback or input about this free SEO roadmap of the resources? Get in touch with me via twitter or my site.