Learning SEO – A Roadmap with Free Guides & Tools
[Updated on Nov 28, 2021]
Do you want to start learning or expanding your Search Engine Optimization learning process to become or grow further as an SEO specialist and don’t know how? You’ve come to the right place! Learning SEO features a roadmap to learn SEO with free comprehensive guides, resources and tools.
Start by taking a look at the SEO learning roadmap below, featuring the different areas, most common activities and phases of the SEO Process:
If you’re also looking for free reliable resources to follow this SEO learning roadmap, I’ve aggregated the best free guides, checklist and courses that you can use to learn, since there’s a lot of excellent free SEO information but also a lot of noise so it’s sometimes difficult to identify them:
In case you want to easily copy to use or share these free SEO resources listed above, I’ve also created a Google Sheet that you can copy here to use it as a reference while you learn SEO.
The Learning SEO Roadmap FAQs
In what order should you go through the SEO roadmap?
The first phase “Learn SEO Basics” and the second one “Learn to Execute an SEO Process” are fundamental to go through to have an “overview” of how the SEO process works, so I would highly recommend to start with these two if you want to start with the “building blocks” of SEO.
If you want to start executing an SEO campaign for hands-on experience for free or very little resources, take a look at the “Implement with Free SEO tools” section to obtain free tools to use in your first SEO processes. Also, if the site you’re working is using one of the most popular Web platforms, take a look at the “Implement SEO in your CMS“, to get hands-on advice to effectively implement SEO related best practices in them, leveraging these platforms functionalities.
In parallel, I would recommend you to start following the latest SEO related updates and search industry news, to keep up with all what you’ve started to learn. Check out the “Keep up with SEO News” for that, listing reliable SEO publications, podcasts, newsletters, etc. that you can subscribe to.
You might want to continue your SEO learnings process by expanding your SEO knowledge beyond the fundamentals of the building blocks and process execution. To learn more advanced topics, take a look at the “Deepen your SEO Knowledge” to get more in-depth SEO understanding.
Depending on the type of company or industry you’re working for (or want to work at) you might want to decide to specialize and for that you can pick the specialization you’re interested about from the “Specialize within SEO” area.
At this point, you would have already started with your SEO process implementation and seen there are very time consuming tasks that within your context they should be viable to automate and you already know (or willing to learn) some of the most popular programming/scripting languages to automate them. For that take a look at the “Automate SEO Tasks” section.
Finally, to complement your SEO knowledge and support your efforts through the execution of the SEO process, you can take a look at the “Complement your SEO Knowledge” section, listing resources of connected areas known to be useful for SEO projects success, although not SEO specific.
Should you go through all the areas and resources of the SEO Roadmap to learn SEO?
I’ve been also asked if I recommend to read all the SEO roadmap resources and go through all of the different areas to better learn SEO. As you can see in the answer I gave to the question above about “In what order should I go through the SEO roadmap”, there’s value in each one of these areas to become a well rounded SEO, although depending on what you want to specialize on, you might want to decide to go deeper in some of them and leave others for later on.
Because of this, if you can, I would recommend to go through all of the areas and read at least a couple of the guides/resources listed in each, since I believe that it will allow you to better understand how each of these play a role within the SEO process, and how SEO works as a whole, even if you later decide to focus on a certain area (technical SEO, content SEO, link builder) instead of deciding to become an overall SEO specialist. Then if you decide to specialize on an area, you can then go through all of the resources listed within that area and related/connected topics.
Tips from experienced SEO professionals when learning SEO
It’s always hard when you start learning something new, and SEO in particular can seem a complex topic at the start. Because of this, I asked over twitter about those top things experienced SEO professionals would have love to know when they started and would advice to new SEOs who are just learning!
Here you have some of the top advice to take into consideration through your SEO learning process: