Learning SEO – A Roadmap with Free Guides & Tools

Version 14.5
[Updated on July 23, 2021]

Do you want to start learning or expanding your Search Engine Optimization learning process to become or grow further as an SEO specialist and don’t know how? You’ve come to the right place! Learning SEO features a roadmap to learn SEO with free comprehensive guides, resources and tools.

Start by taking a look at the SEO learning roadmap below, featuring the different areas, most common activities and phases of the SEO Process:

Learning SEO Roadmap - With Free Guides and Tools

If you’re also looking for free reliable resources to follow this SEO learning roadmap, I’ve aggregated the best free guides, checklist and courses that you can use to learn, since there’s a lot of excellent free SEO information but also a lot of noise so it’s sometimes difficult to identify them:

RESOURCE NAME	TYPE	AUTHOR
INTRODUCTION TO SEO
How Google Search Works	Guide	Google
Search Engine Optimization (SEO) Starter Guide	Guide	Google
Overview of (Google's) guidelines	Guide	Google
The Beginner's Guide to SEO	Guide	Moz
SEO Basics: Beginner’s Guide to SEO Success	Guide	Ahrefs
The Beginner’s Guide to SEO	Guide	ContentKing
The Complete SEO Guide for Beginners	Guide	Mangools
Learn SEO in 2021: The Beginner's Guide to SEO	Guide	SEMrush
SEO Fundamentals Course with Greg Gifford	Course	Greg Gifford / SEMrush
KEYWORD RESEARCH
How to Do Keyword Research for SEO	Guide	Tim Soulo / Ahrefs
The SEO Keyword Research Master Guide	Guide	Moz
The 2021 Keyword Research Guide for SEO	Guide	Rob Woods / SEMrush
How to Do Keyword Research for SEO: A Step-by-Step Guide	Guide	Mark Traphagen / Search Engine Journal
Keyword research for SEO	Guide	Mangools
Keyword Research: The Definitive Guide (2021)	Guide	Backlinko
How To Do Keyword Research in 2020	Guide	Nick Eubanks
Keyword Research Course with Greg Gifford	Course	Greg Gifford / SEMrush
Keyword Research for SEO Today: Guide, Steps, Tips, Tools, Mistakes and more!	Video	Crawling Mondays
Get Tools & Tips to do a Keyword Research
COMPETITION ANALYSIS
The Guide to SEO Competitor Analysis	Guide	Moz
How to Do an SEO Competitive Analysis	Guide	Jennifer Slegg / SEMrush
How to Do an SEO Competitor Analysis [Template Included]	Guide	Joshua Hardwick / Ahrefs
Your Essential Guide to Crushing Competition [w/ Template]	Guide	Sam Underwood / Advanced Web Ranking
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most	Guide	Elise Dopson / Databox
CONTENT OPTIMIZATION
The Complete Guide to Content Optimization In 2019	Guide	Frase
How to Create Perfectly Optimized Content: 16 Essential Elements	Guide	James Brockbank / Search Engine Journal
SEO Copywriting: The Definitive Guide	Guide	Backlinko
SEO Copywriting Guide: A Smarter Approach To Ordering Content	Guide	Maria Kalyadina / SEMrush
Role of Content Course with Eric Enge	Course	Eric Enge / SEMrush
Content Marketing Fundamentals Course with Ashley Segura	Course	Ashley Segura / SEMrush
Strategical Content Optimization in an SEO Process	Video	Crawling Mondays
Get Tools & Tips to Optimize Content
TECHNICAL OPTIMIZATION
Overview of crawling and indexing topics	Guide	Google
The Beginner’s Guide to Technical SEO	Guide	Patric Stox / Ahrefs
What Is Technical SEO? Your Ultimate Guide To Getting Started	Guide	Kevin Indig / SEMrush
Technical SEO Guides Hub	Guide	ContentKing
The Ultimate Guide to Technical SEO	Guide	Christina Perricone / Hubspot
Technical SEO Library	Guide	Deepcrawl
Technical SEO Audit (165+ Steps And Free Audit Template)	Guide	Olga Zarzeczna
Technical SEO course with Bastian Grimm	Course	Bastian Grimm / SEMrush
Large site owner's guide to managing your crawl budget	Guide	Google
Get Tools & Tips for Technical SEO
LINK BUILDING
The Beginner's Guide to Link Building	Guide	Paddy Moogan / Moz
The Beginner’s Guide to Link Building	Guide	Tim Soulo / Ahrefs
Link Building for SEO: The Definitive Guide (2021)	Guide	Backlinko
7 Golden Rules of Link Building for 2021 and beyond	Guide	Christoph Cemper
60+ link building techniques checklist [2021 update]	Checklist	Mangools
The Link Building Book	Guide	Paddy Moogan
How to Find Sites That Will Want to Link to Your Content	Guide	Gisele Navarro
Backlink Management Course with Greg Gifford	Course	Greg Gifford / SEMrush
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success	Video	Crawling Mondays
Get Tools & Tips for Link Building

RESOURCE NAME	TYPE	AUTHOR
DEVELOPING AN SEO AUDIT
A 16-Step SEO Audit Process To Boost Your Google Rankings	Guide	Joshua Hardwick / Ahrefs
The 15-Step SEO Audit Checklist for 2021	Checklist	Backlinko
242 Point SEO Audit Checklist	Checklist	Andy Drinkwater
The Only SEO Checklist You Will Need in 2021: 41 Best Practices	Checklist	James Brockbank / SEMrush
How to Develop Actionable and Impactful SEO Audits	Guide	Aleyda Solis
How to Approach Website SEO Audits	Guide	Geoff Kennedy / Sitebulb
Getting Tech SEO Implemented	Guide	Areej AbuAli
Rethinking Technical SEO Audits	Guide	Andrew Charlton
Let's never talk about SEO audits again	Guide	Tom Cricthlow
Get Templates & Tips to do an SEO Audit
ESTABLISHING AN SEO STRATEGY
Creating an SEO strategy from scratch	Guide	Kevin Indig
How to create an Effective SEO Strategy (2021 Guide)	Guide	Jonas Sickler / Terakeet
How to Create an Effective SEO Strategy	Guide	Erika Varagouli
How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid	Video	Crawling Mondays
SETTING SEO GOALS
How Do You Set Smart SEO Goals for Your Team/Agency/Project?	Video	Rand Fishkin / Moz
How to Set SEO Goals for Your Team (That Actually Drive Action)	Guide	Elise Dopson
The ROI of SEO – how to predict traffic and revenue	Guide	Kevin Indig
How to Set & Achieve Realistic SEO Goals	Guide	Paul Schmidt / Search Engine Journal
OKRs for SEO: How to Set SEO Goals That Increase Your Value & Get You Greater Investment	Guide	Kameron Jenkins / Botify
MEASURING SEO
SEO analytics: a step-by-step process with tools, examples, and resources	Guide	Branko Kral / Supermetrics
Measuring SEO Results	Guide	Backlinko
15 Critical SEO Metrics You Need To Track	Guide	Joe Kindness / Agency Analytics
Measuring & Tracking SEO Success	Guide	Moz
How to Use Google Analytics to Improve SEO Performance	Guide	Michal Pecánek / Ahrefs
15 Ways for Using Google Analytics to Track Your SEO Efforts for Free	Guide	Elise Dopson / Databox
REPORTING SEO
The Mini Guide to SEO Reporting	Guide	Moz
The Anatomy of the Perfect SEO Report	Guide	Melissa Fach / SEMrush
Steal Our SEO Report Template (and Make It Even Better)	Template	Jake Sheridan / Ahrefs
SEO Reporting: How To Build Meaningful Analytics Reports	Guide	Bill Sebald
SEO Reports: Which Metrics Matter & How to Use Them Well	Guide	Helen Pollitt
SEO PROCESS MANAGEMENT
Tips for effective SEO Project Management	Guide	Sam Mangialavori
What Makes your SEO Fail (and how to fix it)	Presentation	Aleyda Solis
Presenting to the CEO in 5 slides	Guide	Tom Critchlow
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact	Guide	Aleyda Solis
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes	Presentation	Aleyda Solis
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency	Video	Crawling Mondays

RESOURCE NAME	TYPE	AUTHOR
WORDPRESS SEO GUIDELINES
WordPress SEO: A Practical (and EASY) Guide	Guide	Joshua Hardwick / Ahrefs
WordPress SEO: the definitive guide	Guide	Joost De Valk / Yoast
Wordpress SEO Checklist: 20 Tips to Improve Your Rankings	Guide	Erika Varagouli / SEMrush
WordPress SEO: 58 Tips to Grow Organic Traffic	Guide	Matteo Duò / Kinsta
Ultimate WordPress SEO Guide for Beginners (Step by Step)	Guide	Wpbeginner
WIX SEO GUIDELINES
Search Engine Optimization (SEO) - Wix Support	Guide	Wix
Wix for SEO: Separating Facts from Fiction	Webinar	SEMrush
Wix SEO: 11 Tips To Improve Your Website's Performance	Guide	James Brockbank / SEMrush
What Can You Do to Optimize Your Wix Site for eCommerce?	Guide	Mordy Oberstein / Deepcrawl
SHOPIFY SEO GUIDELINES
SEO overview - Shopify Help Center	Guide	Shopify
Shopify SEO: The Guide to Optimizing Shopify	Guide	Christopher Long / Moz
Shopify SEO Tips: Push Shopify to its Limits!	Guide	ContentKing
Shopify SEO – How to Optimize Your Shopify Site for Google	Guide	Loren Baker / Search Engine Journal
12 Important SEO Tips for Shopify Ecommerce Platform	Guide	Ashok Sharma / SEMrush
MAGENTO SEO GUIDELINES
The Ultimate Guide to Magento SEO	Guide	Onely
The Ultimate SEO Guide to Magento 2	Guide	ContentKing
Magento 2 SEO Guide	Guide	PushOn
Magento 2 SEO Guide – The All-In-One Definitive Guide	Guide	BSS Commerce
Magento SEO: Complete Guide with 9 Actionable Tips	Guide	Hannah Dango / Fandango SEO
SQUARESPACE SEO GUIDELINES
What Squarespace does for SEO	Guide	Squarespace
Squarespace SEO: Your ultimate guide	Guide	Weglot
Squarespace SEO (2021) — Checklist and Tips	Guide	Chris Singleton / Style Factory
Squarespace SEO Review	Guide	WebsiteBuilderExpert

RESOURCE NAME	TYPE	AUTHOR
JAVASCRIPT SEO
Understand the JavaScript SEO basics	Guide	Google
JavaScript SEO: What You Need to Know	Guide	Patrick Stox / Ahrefs
JavaScript SEO Best Practices Guide for Beginners	Guide	ContentKing
The Ultimate Guide to JavaScript SEO	Guide	Onely
How JavaScript Rendering Affects Google Indexing	Guide	Sitebulb
The Definitive Guide to JavaScript SEO (2021 Edition)	Guide	Pierce Brelinsky / Moz
Googlebot & JavaScript: A Closer Look at the WRS \| TechSEO Boost 2019	Video	Martin Splitt / TechSEO Boost
INTERNAL LINKING
Internal Links for SEO: An Actionable Guide	Guide	Joshua Hardwick / Ahrefs
Internal Linking for SEO: best practices, strategies, axioms	Guide	Kevin Indig
Internal Links: A Guide to Building a Strategy that Works	Guide	Luke Harsel / SEMrush
Internal Linking Guide	Guide	Backlinko
Internal Link Optimisation for SEO	Guide	Wayne Barker / Sitebulb
Internal linking for SEO: Why and how?	Guide	Meike Hendriks / Yoast
WEB SPEED OPTIMIZATION
Core Web Vitals	Guide	web.dev
Google’s Page Experience Update and Core Web Vitals: Everything you need to know	Guide	Builtvisible
A Beginner’s Guide to Website Speed Optimization	Guide	Kinsta
Google Page Experience Audit (15 Steps + Free Audit Template)	Guide	Olga Zarzeczna
Optimizing For Performance in SEO and Speed	Video	Joe Hall
MOBILE OPTIMIZATION
Mobile Optimization Guidelines	Guide	Google
Mobile-first indexing best practices	Guide	Google
Mobile SEO: The Definitive Guide	Guide	Backlinko
Mobile First SEO	Presentation	Aleyda Solis
Mobile SEO: The ultimate guide	Guide	Edwin Toonen / Yoast
Preparing for Google’s Mobile-Only Index	Guide	Patrick Hathaway
Mobile SEO Course with Greg Gifford	Course	Greg Gifford / SEMrush
STRUCTURED DATA
Understand how structured data works	Guide	Google
A Practical Introduction to Structured Data for SEO	Guide	Geoff Kennedy
Beginner's Guide to Structured Data for SEO	Guide	Yauhen Khutarniuk
Structured data in SEO	Guide	Mangools
Debugging Structured Data in the (Post-)SDTT-Era	Guide	Gianna Brachetti-Truskawa
Automating Structured Data	Guide	Patrick Hathaway
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website	Guide	Allie Decker / Hubspot
KEYWORD MAPPING
A beginner’s guide to keyword mapping (with template)	Guide	Lidia Infante / Rise at Seven
A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy	Guide	Andrea Lehr / SEMrush
How to Create a Successful Keyword Mapping Strategy	Guide	George Zatlin / Digital Third Coast
The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]	Guide	Aleyda Solis
How to Leverage Keyword Mapping for SEO Success	Guide	Viola Eva / Search Engine Journal
E-A-T
E-A-T and SEO for Google: Everything you need to know	Guide	Marie Haynes
What is E‑A-T? Why It’s Important for SEO	Guide	Joshua Hardwick / Ahrefs
E-A-T: Expertise, Authoritativeness, and Trustworthiness	Guide	Lily Ray
Google's E-A-T / Content Quality Questions	Checklist	Google
What's Google's EAT and How to Optimize Your E-A-T in SEO	Video	Crawling Mondays
IMAGE OPTIMIZATION
Google Images best practices	Guide	Google
11 Important Image SEO Tips You Need to Know	Guide	Anna Crowe / Search Engine Journal
Image SEO: 12 Actionable Tips (for More Organic Traffic)	Guide	Joshua Hardwick / Ahrefs
Image SEO: the Ultimate Guide	Guide	ContentKing
How to optimize your Ecommerce for Google Images and Visual Search	Guide	Gianluca Fiorelli
VIDEO OPTIMIZATION
Video best practices	Guide	Google
Video SEO: The Definitive Guide	Guide	Backlinko
Video SEO: How to Rank YouTube Videos on Google	Guide	Joshua Hardwick / Ahrefs
Video SEO In Google & YouTube Search: Making the most out of it	Presentation	Aleyda Solis
YouTube SEO: The Ultimate Guide (2021)	Guide	Itamar Blauer
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube	Video	Crawling Mondays
SERP FEATURES OPTIMIZATION
Google's Search Gallery	Guide	Google
What is a SERP Feature? Appearance, description and obtainability	Guide	Moz
Understanding Google SERP Features in 2021: The Complete Guide	Guide	Kristen M. Vaughn / Komarketing
Ultimate Guide to Google SERP Features	Guide	John E Lincoln
Visual Guide to Google SERP Features	Guide	RankRanger
How You Can Use SERP Features to Boost Traffic	Guide	Troels Emborg / Accuranker
KNOWLEDGE PANEL OPTIMIZATION
About knowledge panels	Guide	Google
What Is a Google Knowledge Panel and How To Get One	Guide	Jason Barnard / SEMrush
How to Trigger a Personal Knowledge Panel in Google	Guide	Jason Barnard / Search Engine Journal
How To Get In The Google Knowledge Graph	Guide	Gosia Poddębniak / Onely
How to optimize your Google local Knowledge Panel	Guide	George Nguyen / Search Engine Land
How to Get a Google Knowledge Panel	Guide	Sahil Kakkar / MarketMuse
SEO FORECASTING
SEO Forecasting in Google Sheets	Guide	Tom Capper / Moz
Forecasting for SEO: Creating expectation and showing ROI	Guide	Miracle Inameti-Archibong
How to Use Data Forecasting for SEO [Scripts Included]	Guide	Patrick Stox / Ahrefs
Auto-SEO forecasting with StreamProphet! ?	Guide	Charly Wargnier
A Quick Guide to SEO Forecasting + A Free Template	Guide	Eric Vardon / Morphio
Forecasting SEO traffic with Prophet and Python	Guide	Daniel Heredia / Oncrawl
How to Forecast SEO Potential With Google Data Studio	Guide	John McAlpin / Search Engine Journal
CALCULATE SEO ROI
How To Calculate SEO ROI with Formulas That Show Real Results	Guide	James Brockbank / SEMrush
SEO Return on Investment: What’s the ROI of SEO & How Can I Measure It?	Guide	Botify
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics	Guide	Adam Heitzman / Search Engine Journal
Here’s How To Prove the Value of SEO for Your Customers	Guide	Matt Tennison / Boostblog
Proving the Revenue: Quantifying the Value of SEO	Guide	Tom Gunson
CREATING SEO CONTRACTS
The Ultimate SEO Contract Template [100% Free]	Guide	Gary Coutard / Ahrefs
13 Things You Need to Include in SEO Contracts	Guide	Corey Morris / Search Engine Journal
12 Elements Of A Solid SEO Contract	Guide	Janet Driscoll Miller / Search Engine Land
10 Things to Include in SEO Contracts (+ FREE Template)	Guide	Adam Steele / Loganix
SEO Contract Template	Template	Himanshu Sharma / OptimizeSmart
SHOW SEO VALUE TO NON-SEOS
The Top 5 Ways to Prove the Real Value of SEO	Guide	Winston Burton / Search Engine Journal
The Value of SEO: Here’s What You Need to Know	Guide	Matt Vazquez / KoMarketing
SEO Is a Means to an End: How Do You Prove Your Value to Clients?	Guide	Kameron Jenkins / Moz
4 Ways to Prove the Value of SEO to Leadership	Guide	Ben Bunting / SEOclarity
Have You Found it Difficult to Prove the Value of SEO? Here are 6 Ways to Help You Make Your Case	Guide	Botify
BUDGETING SEO
How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense	Guide	Joe Robinson / Green Flag Digital
How to Budget for SEO: Our Thoughts on Budget Allocation for B2B SaaS Companies	Guide	Michael Smith / Powered by Search
SEO Cost Calculator: How Much Should You Budget for SEO Services?	Guide	Chuck Price / Search Engine Journal
How much to budget for SEO?	Guide	Kaushal Thakkar / Infidigit
BUILDING AN SEO TEAM
How to Structure your SEO Team	Guide	John E Lincoln
Starting & Growing SEO Teams	Guide	Martijn Scheijbeler
Building an SEO Team	Guide	Backlinko
How to Manage Your SEO Team	Guide	Power Digital Marketing
All-Star Cast of SEOs: Building a Winning In-House SEO Team	Guide	Chris Sachs / SEOclarity
SEO Team Structure: How to Fit SEO into Your Company	Guide	Jenny Halasz / Search Engine Journal
7 Key Considerations When Developing Your In-House SEO Structure	Guide	Brian Harnish / Search Engine Journal
SEO PRODUCT MANAGEMENT
How an SEO Product Manager Can Be Your Chief Problem Solver	Guide	Kevin Indig / Search Engine Journal
How to Align SEO, Marketing & Product Management in SaaS Startup	Guide	Ivan Palii
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact	Guide	Aleyda Solis
The SEO Sprint Newsletter	Newsletter	Adam Gent
BROKEN LINK BUILDING
A Simple (But Complete) Guide to Broken Link Building	Guide	Joshua Hardwick / Ahrefs
Broken Link Building	Guide	Backlinko
Broken Link Building: What You Need to Know to Get Links	Guide	Adam Heitzman / Search Engine Journal
A Full Guide to Broken Link Building	Guide	Connor Lahey / SEMrush
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic	Guide	Belynda Cianci / databox
DISAVOWING BACKLINKS
Disavow links to your site	Guide	Google
When & How to Disavow Backlinks in 2021	Guide	Tom Capper / Moz
Should you disavow links in 2021? MHC’s annual report	Guide	Marie Haynes / Marie Haynes Consulting
Google’s “Disavow Links Tool”: The Complete Guide	Guide	Derek Gleason / Ahrefs
The Complete Guide to Disavowing Links for Google and Bing	Guide	Bruce Clay
LOGFILE ANALYSIS FOR SEO
Logfile Analysis for SEO (Google Data studio template included)	Guide	Suganthan Mohanadasan
The ultimate guide to log file analysis for SEO	Guide	Daniel Butler / Builtvisible
How to Use Server Log Analysis for Technical SEO	Guide	Samuel Scott / Moz
22 Ways To Analyse Logs Using The Log File Analyser	Guide	Screaming Frog
How to open the Google black box with log analysis?	Guide	Emma Labrador / OnCrawl
The Ultimate Guide to Log Analysis – a 21 Point Checklist	Guide	Serge Bezborodov / Jetoctopus
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO	Guide	Elliot Haines / Hallam
XML SITEMAPS OPTIMIZATION
Learn about sitemaps	Guide	Google
XML Sitemaps	Guide	Backlinko
How to Optimize Your XML Sitemap to Improve Your SEO	Guide	Tom Donohoe / OnCrawl
How to Create an XML Sitemap: Tips & Best Practices	Guide	Kevin Indig / SEMrush
How to Optimize XML Sitemaps: 13 SEO Best Practices	Guide	Aleh Barysevich / Search Engine Journal
PAGINATIONS OPTIMIZATION
SEO-Friendly Pagination: A Complete Best Practices Guide	Guide	Jes Scholz / Search Engine Journal
Pagination SEO: A Best Practice Guide	Guide	Adam Gent / Deepcrawl
SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right	Guide	Patrick Stox / Ahrefs
SEO-Friendly Pagination Strategies for Ecommerce	Guide	Sam Underwood / SEMrush
The Ultimate Pagination - SEO Guide	Guide	Tobias Schwarz & Svenja Hintz / Audisto
State of Pagination in eCommerce: Case Study & Analysis of the Top 150 UK Fashion Retailers	Guide	Orit Mutznik / Deepcrawl
OUTREACH FOR LINK BUILDING
The smart SEO's guide to effective outreach	Guide	SEER Interactive
Email Outreach: The Ultimate Guide	Guide	Digital Olympus
The Complete Guide to Outreach: 52 Curated Resources	Guide	Page One Power
Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach	Guide	Bibi Raven / Search Engine Journal
Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk	Guide	Joshua Hardwick / Ahrefs
How to turn a boring email into an irresistible link pitch	Guide	Gisele Navarro / Search Engine Land
How To Write a Personalised Outreach Email Even When You’re Sending It To 100 People	Guide	Gisele Navarro / Neomam
Getting to Links: 5 Tips for Successful Email Outreach	Guide	Alexandra Tachalova / Search Engine Journal
EDGE SEO
Getting Started with Edge SEO: What You Need to Know	Guide	Dan Taylor / Search Engine Journal
Getting Things Done with Edge SEO	Guide	Steven Van Vessum and Dan Taylor / Contentking
Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation	Guide	Mike Belasco / InFlow
Webinar Recap: SEO on the Edge – Getting Around Technical Barriers	Guide	Sam Marsden and Dan Taylor / Deepcrawl
Edge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use it.	Guide	Crawling Mondays
DIGITAL PR & LINK BUILDING
What is Digital PR? The definition…	Guide	Carrie Rose / Rise at Seven
Should You Invest Big Bucks In Digital PR?	Guide	Gisele Navarro / Neomam
Why Digital PR Should Be Part of Your SEO Strategy	Guide	Domenica D'Ottavio / Fractl
Supercharge Your Link Building with a Digital PR Newsroom	Guide	Shannon McGuirk / Aira
A Guide to Digital PR and Why It's Important for SEO and Link Building	Guide	Erika Varagouli / SEMrush
Digital PR Strategy for Link Building: An 18-Step Start to Finish Process for 2021	Guide	Joe Robinson / Green Flag Digital
SEO MYTHS
SEO Mythbusting	Video	Martin Splitt / Google
SEO myths busted by an ex-Googler	Guide	Kaspar Szymanski / Search Engine Land
How to Spot SEO Myths: 20 Common SEO Myths, Debunked	Guide	Helen Pollitt / Search Engine Journal
10 SEO Myths You Should Ignore	Guide	Joshua Hardwick / Ahrefs
That's NOT a Google Search Ranking Factor	Guide	Ryan Jones / Search Engine Journal
The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps	Guide	Corey Northcutt / Bigcommerce
BACKLINKS ANALYSIS
How to Do a Basic Backlink Audit (in Under 30 Minutes)	Guide	Joshua Hardwick / Ahrefs
Backlink Analysis: How to Spot Quality and Toxic Backlinks	Guide	James Brockbank / SEMrush
Performing a manual backlink audit, step by step	Guide	Dave Davies / Search Engine Land
How to audit links for SEO	Guide	Sally Poundall / BrainLabs
Link Profile Audit: 28 Things to Check	Guide	Brian Harnish / Search Engine Journal
Backlink management basics	Course	Greg Gifford / SEMrush
RANKING DROP ANALYSIS
Why did my site traffic drop?	Guide	Google
Analyzing Google Search traffic drops	Guide	Daniel Waisberg / Google
Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps	Guide	ContentKing
SEO Rankings Drop: A Step-by-Step Guide to Recovery	Guide	Kristina Kledzik / Moz
Why My Web Traffic Dropped? - Questions & Checklist	Guide	Aleyda Solis
Using the Flowchart Method for Diagnosing Ranking Drops	Guide	Kameron Jenkins / Moz
How to do a post Google Update SEO Analysis to recover lost rankings	Video	Aleyda Solis
KEYWORD CANNIBALIZATION ANALYSIS
How to Spot and Fix Keyword Cannibalization	Guide	James Brockbank / SEMrush
What is keyword cannibalization?	Guide	Yoast
How to Find and Fix Keyword Cannibalization Issues (in Seconds)	Guide	Joshua Hardwick / Ahrefs
How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO	Guide	Aleh Barysevich / Search Engine Journal
How to Identify and Tackle Keyword Cannibalization	Guide	Samuel Mangialavori / Moz
How to Identify Keyword Cannibalisation (Tool)	Guide	Hannah Rampton / StrategiQ
CRAWL BUDGET OPTIMIZATION
Large site owner's guide to managing your crawl budget	Guide	Google
Crawl budget explained	Guide	ContentKing
The Ultimate Guide to Crawl Budget Optimization	Guide	Onely
How to optimize your crawl budget	Guide	Yoast
An SEO’s Guide to Crawl Budget Optimisation	Guide	Deepcrawl
All About Crawl Budget Optimization (& How One Site Used It to Double Organic Traffic in Under 3 Months)	Guide	Botify
7 Tips to Optimize Crawl Budget for SEO	Guide	Search Engine Journal
SEO FOR WEB MIGRATIONS
The Ultimate Guide to Successful Website Migrations	Guide	ContentKing
The Website Migration Guide: SEO Strategy, Process, & Checklist	Guide	Modestos Siotos / Moz
The SEMrush Website Migration Checklist	Checklist	Nikolai Boroda / SEMrush
A Domain Migration Checklist And Ultimate Google Data Studio Dashboard	Checklist	Kristina Azarenko
7 Handy SEO Tools Functionalities that facilitate a Fast Web Migrations & Redesigns validation	Guide	Aleyda Solis
URLs Changes & Web Migration within same Domain Minimum Viable SEO Validation Checklist [In Google Sheets]	Checklist	Aleyda Solis
Winning SEO when Migrating International Websites	Presentation	Aleyda Solis
SEO FOR WEB REDESIGNS
Website Redesign SEO Checklist For 2021	Guide	Olga Zarzeczna
Website redesigns: How to retain and improve your SEO	Guide	Marcus Miller / Search Engine Land
How to Redesign your Website without Losing SEO	Guide	Tony Mastri
SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings	Guide	Andreea Sauciuc / CognitiveSEO
SEO & Web Design: 8 Must-Do’s During a Web Redesign	Guide	Marc Avila / 3 Media Web
SEO FOR NEW WEB LAUNCHES
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking	Guide	Jessica Greene / databox
Launching a New Website: Your SEO Checklist	Video	Rand Fishkin / Moz
7 SEO Tips for a New Website	Guide	Erika Varagouli / SEMrush
SEO Before a Website Launch, Our Pre-Launch SEO Checklist!	Guide	Radd Interactive
SEO Requirements for a New Website	Guide	ContentKing
REMOVING URLS FROM GOOGLE
Control what you share with Google	Guide	Google
How to Remove URLs From Google Search (5 Methods)	Guide	Patrick Stox / Ahrefs
How to Remove URLs from Google Search in a Snap!	Guide	ContentKing
How to properly delete a page from your site	Guide	Joost De Valk / Yoast
How can you remove a URL from Google’s search results?	Guide	David Westby / Brainslab
DEALING WITH GOOGLE PENALTIES
Manual Actions report	Guide	Google
The Beginner's Guide to Identifying and Recovering from a Google Penalty	Guide	Jesse McDonald / SEMrush
Google Penalties: How to Find, Fix, and Avoid (An Expert Guide)	Guide	Nick Churick / Ahrefs
The Complete List of Google Penalties and How to Recover	Guide	Chuck Price / Search Engine Journal
Google penalties and messages explained — Search Engine Land’s ultimate guide	Guide	Kaspar Szymanski / Search Engine Land
GOOGLE CORE UPDATES RECOVERY
What site owners should know about Google's core updates	Guide	Google
10 Tips for Recovering from Google Core Algorithm Updates	Guide	Lily Ray / Amsive Digital
Google Algorithm Updates: 7 Steps on How to Recover	Guide	John E Lincoln / Ignitive Visibility
What to Do about Google's Core Updates: Prevention & Recovery	Guide	Mordy Oberstein / RankRanger
Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic	Guide	Marie Haynes Consulting
SEO TESTING
What is SEO Testing & How Does it Work on a Website?	Guide	Kate Miller / inflow
The Complete Guide to SEO Testing: Best Practices, Experiment Ideas, Tool Walkthrough	Guide	seotesting.com
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests	Guide	Craig Bradford / SearchPilot
20+ SEO Experiments To Get More Organic Traffic	Guide	Brian Moseley / SEMrush
How to make sense of SEO A/B test results	Guide	Will Critchlow / SearchPilot
SEO FOR WEB STORIES
Best practices for creating Web Stories	Guide	Google
SEO for Web Stories	Guide	AMP
How we boosted our traffic by 504.17% with a SEO-Friendly Web Story	Guide	Andrea Volpini / Wordlift
Web Stories Powered by AMP – 12 Tips and Recommendations For Creating Your First Story	Guide	Glenn Gabe / GSQi
SEO for Google Web Stories: a comprehensive guide	Guide	Arron Westbrook / Deepcrawl
How to Make Google Web Stories [2021 Study]	Guide	SEMrush
GOOGLE DISCOVER OPTIMIZATION
Discover and your website	Guide	Google
The Ultimate Checklist to Optimize Content for Google Discover	Guide	Andrea Volpini / Wordlift
7 Tactics to Optimize for Google Discover	Guide	John Shehata / Newzdash
Google Discover: How to Rank and Drive Traffic	Guide	Michal Pecánek / Ahrefs
How to Optimize for Google Discover, and Why it Matters	Guide	Moss Clement / SEMrush

RESOURCE NAME	TYPE	AUTHOR
INTERNATIONAL SEO
Managing multi-regional and multilingual sites	Guide	Google
The Ultimate Guide to International SEO	Guide	Onely
International SEO for E-Commerce Websites	Presentation	Aleyda Solis
7 Ways to Fail at International SEO	Guide	Aleyda Solis
An Hreflang Implementation Guide: How to add and Implement Hreflang Tags	Guide	Aleyda Solis
NEWS SEO
Help Google News discover your web crawled content	Guide	Google
How to Get Into Google News	Video	Barry Adams / Moz
Google News SEO - Everything Publishers Need to Know 2020 Edition	Guide	John Shehata / NewzDash
The Ultimate guide to Google News SEO	Guide	Vahre Arabian and Carlos Alonso
A Guide to Optimizing for Google News, Top Stories, and Discover	Guide	Lily Ray / Search Engine Journal
SEO for News Publications or Media Websites	Video	Crawling Mondays
E-COMMERCE SEO
Ecommerce SEO: A Simple (But Complete) Guide	Guide	Joshua Hardwick / Ahrefs
The 8-Step eCommerce Framework to Elevate Your SEO Game	Presentation	Kristina Azarenko
eCommerce SEO Guides Hub	Guide	ContentKing
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them	Presentation	Aleyda Solis
When Your Inventory Changes: SEO Tips For Changing Product Pages	Presentation	Aleyda Solis
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywords	Presentation	Kristina Azarenko
Optimizing Content in Category Pages while Keeping its Commercial Nature	Guide	Aleyda Solis
SAAS SEO
SaaS SEO: An Actionable Strategy for Growth	Guide	James Brockbank / SEMrush
SEO For SaaS: The Ultimate Guide	Guide	Chris Long
3 Advanced SaaS SEO Strategies & Best Practices	Guide	Kevin Indig / Search Engine Journal
SEO for SaaS (Software as a Service) Websites	Video	Crawling Mondays
TRAVEL SEO
The Ultimate SEO Travel Marketing Guide	Guide	Dan Taylor
Travel SEO & Marketing	Guide	Joe Robinson
The Ultimate Guide on How to SEO your Travel Website	Guide	Alex Chris
Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)	Guide	Rachel Vandernick / Moz
ENTERPRISE SEO
How to Succeed in Enterprise SEO	Guide	Patrick Stox / Ahrefs
What is Enterprise SEO? A Marketer’s Guide to Search Optimization	Guide	Jonas Sickler / Terakeet
DeepCrawl’s Ultimate Guide to Enterprise SEO	Guide	Rachel Costello / Deepcrawl
The Ultimate Guide to Modern Enterprise SEO	Guide	IPullRank
What Is Enterprise SEO and How Is It Different to Traditional SEO?	Guide	Erika Varagouli / SEMrush
How to Succeed as an In-House Enterprise Level SEO	Guide	Crawling Mondays
SMALL BUSINESS SEO
Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps	Guide	Erika Varagouli / SEMrush
The Beginner’s Guide to Small Business SEO (6 Easy Steps)	Guide	Joshua Hardwick / Ahrefs
Small Business SEO: The Complete Guide	Guide	CopyPress
Small Business SEO Checklist: 11 Ways to Improve Rankings Today	Guide	Mindy Weinstein / Search Engine Journal
Small Business SEO: The 28-Step Checklist to Help You Win	Guide	Adam Steele / G2
LOCAL SEO
The Essential Local SEO Strategy Guide	Guide	Moz
Local SEO: A Simple (But Complete) Guide	Guide	Joshua Hardwick / Ahrefs
Local SEO: The Complete Guide	Guide	Brightlocal
Local SEO: The Definitive Guide (2021)	Guide	Backlinko
E-A-T LOCAL for SEO	Guide	Local SEO Guide
Claire’s Guide to UTM Tagging For Google My Business	Guide	Claire Carlile
How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow	Video	Crawling Mondays
Local SEO Course with Greg Gifford	Course	Greg Gifford / SEMrush

RESOURCE NAME	TYPE	AUTHOR
PYTHON FOR SEO
An Introduction to Python for Technical SEO	Guide	Ruth Everett / Search Engine Journal
Python for SEO: Complete Guide (in 6 Chapters)	Guide	JC Chouinard
How to Use Python to Analyze SEO Data: A Reference Guide	Guide	Hamlet Batista / Search Engine Journal
Regular Expressions (RegEx) in Google Search Console	Guide	JC Chouinard
Data Science and Visualization for SEO: Retrieving SERP, Crawling Landing Pages, and Analyzing Google Algorithms with Python	Guide	Koray Tuğberk GÜBÜR
Agency Automators' SEO How-Tos Videos	Video	Agency Automators
SEO Pythonistas: Python SEO Contributions from Hamlet & Python SEO community	Resources	SEO Pythonistas
BIGQUERY & SQL FOR SEO
How to Leverage SQL for SEO Automation	Guide	Cody West
BigQuery & SQL for SEOs	Presentation	Areej AbuAli
How to Use BigQuery for Large-Scale SEO (Or Whenever Excel Fails)	Guide	Dominic Woodman
APP SCRIPTS FOR SEO
Apps script for SEOs	Presentation	Dave Sottimano
Data pipeline table with Google Sheets + Apps Script	Video	Noah Lerner / Agency Automators
Automated Intent Classification Using Deep Learning in Google Sheets	Guide	Hamlet Batista / Search Engine Journal
REGEX FOR SEO
Beginner Guide To Regex For SEO	Guide	JC Chouinard
Principles of Regular Expressions for an SEO	Guide	Tomek Rudzki / Onely
Regular Expressions for SEOs and Digital Marketers [with Use Cases]	Guide	Alyona Petrukhina / Netpeak Software
Regular Expressions for Regular Joes (and SEOs)	Presentation	Paul Shapiro
URL Regex Builder	Resources	JR Oakes
Regex for Marketers: Plain English, Real World Examples [VIDEO]	Guide	Annie Cushing
R FOR SEO
R for SEO - The Cookbook	Guide	François Joly
Using R for SEO - Survival Guide	Guide	Rémi Bacha
Visualizing Google Analytics Data with R for SEO Purposes	Guide	Utku Demirhan / ZEO
Keyword Clustering for SEO with R	Guide	Journey to Data Scientist
Advanced R programming for technical SEO : DIY Strong SEO Crawler with Sparkler	Guide	Vincent Terrasi / Data-SEO

RESOURCE NAME	TYPE	AUTHOR
BING SEO GUIDELINES
Bing Webmaster Guidelines	Guide	Bing
Bing vs Google: Search Engine Comparison	Guide	Jonathan Theuring / Impression
Search Engine Land’s Guide to Bing SEO	Guide	Search Engine Land
What SEOs need to know about Bing Webmaster Guidelines	Guide	Christi Olson / Search Engine Land
YANDEX SEO GUIDELINES
Yandex's Recommendations - Advice for Webmasters	Guide	Yandex
The Ultimate Guide to Yandex SEO	Guide	Dan Taylor / Search Engine Journal
Yandex SEO, or Optimization Beyond Google	Guide	Valerie Niechai / SEO Powersuite
Yandex SEO: How to Master Search in Russia	Guide	Wordbank
BAIDU SEO GUIDELINES
Baidu SEO: A Guide to SERP Features & Ranking Signals	Guide	Dan Taylor / Search Engine Journal
A Crash Course in Chinese SEO: Exit Google, Enter Baidu...	Guide	Gary Stevens / SEMrush
Ultimate Guide to Baidu SEO	Guide	Dragon Metrics
Guide to Baidu SEO	Guide	GMA Marketing to China
Baidu SEO: How to do SEO in China. An interview with SEO Zac	Video	Crawling Mondays
NAVER SEO GUIDELINES
Naver SEO: How To Do SEO In South Korea	Guide	Dan Taylor
How To Do Naver SEO: A Complete Guide	Guide	Twinword
Naver SEO: Best Practices for South Korea	Guide	Dan Taylor / Search Engine Journal
Naver SEO: How to do SEO in South Korea w/ Chris Shin	Video	Crawling Mondays
AMAZON SEO GUIDELINES
Amazon SEO: The Ultimate Guide to Higher Product Ranking in 2020 (With Tips & Examples)	Guide	Robin Hanna / Sellics
How to Master Amazon SEO and Move Your Products up the Search Rankings in 2021	Guide	Bryan Bowman / Bigcommerce
Amazon SEO in 2021: A Comprehensive Guide	Guide	Jayce Broda / Seller Interactive
Amazon SEO: Everything Sellers Need to Know in 2020	Guide	Tara Johnson / Tinuiti
Amazon SEO: How to Rank Highly for Amazon Searches	Guide	Marc Schenker / Wordstream
YOUTUBE SEO GUIDELINES
Get discovered on YouTube	Guide	YouTube Creators Academy
YouTube SEO: How to Rank YouTube Videos in 2021	Guide	Backlinko
YouTube SEO: How to Rank Your Videos From Start to Finish	Guide	Sam Oh / Ahrefs
YouTube SEO: The Ultimate Guide	Guide	Itamar Blauer
YouTube SEO Today: Video Optimization Tips, Tutorial and Tools for YouTube	Guide	Crawling Mondays

RESOURCE NAME	TYPE	AUTHOR
SEARCH ENGINE OFFICIAL PUBLICATIONS
Google Search Central Blog	Blog	Google
Microsoft Bing Blogs	Blog	Bing
Yandex Blog	Blog	Yandex
SEARCH NEWS PUBLICATIONS
Search Engine Journal	Website	Search Engine Journal
Search Engine Land	Website	Search Engine Journal
Search Engine Roundtable	Website	Search Engine Roundtable
SEARCH NEWS AGGREGATORS
tl;dr marketing	Website	Saijo George
SparkToro Trending	Website	SparkToro
SEO PODCASTS
The Page 2 Podcast: An SEO Podcast	Podcast	Jacob Stoops and Jeff Louella
Experts On The Wire	Podcast	Dan Shure
The In Search SEO Podcast	Podcast	RankRanger
Edge Of The Web	Podcast	SiteStrategics
Search with Candour podcast	Podcast	Candour
Women in Tech SEO podcast	Podcast	Sarah McDowell & Areej AbuAli
Search Engine Journal Show	Podcast	Search Engine Journal
Search Talk Live	Podcast	Robert O’Haver, Matt Weber, Michelle Stinson Ross
Cashing in on Content Marketing	Podcast	Amanda Milligan / Fractl
Crawling Mondays	Podcast	Aleyda Solis
The Business Of Digital	Podcast	Dave Rohrer and Mat Siltala
The Recipe For SEO Success Show	Podcast	Kate toon
SEO NEWSLETTERS
#SEOFOMO	Newsletter	Aleyda Solis
The Weekly SEO	Newsletter	Andrew Charlton
SEO for Lunch	Newsletter	Nick LeRoy
SEO Notebook	Newsletter	Steve Toth
#WTSNewsletter	Newsletter	Women in Tech SEO
SEO For Google News	Newsletter	Barry Adams
The SEO MBA	Newsletter	Tom Critchlow
Marie Haynes' SEO Newsletter	Newsletter	Marie Haynes
SEO EVENTS
Google's Search Events	Online event	Google
BrightonSEO Virtual Editions	Online event	BrightonSEO
SEMRush Online Conferences & Webinars	Online event	SEMrush
SEJ Webinars	Online event	Search Engine Journal
SEO Resources For Bloggers Webinar Series	Online event	TopHatRank
TechSEO Boost	Online event	Catalyst
WTSWorkshop	Online event	Women in Tech SEO
SEO Mastery Summit	Online event	Mads Singers

RESOURCE NAME	TYPE	AUTHOR
KEYWORD RESEARCH TOOLS
Google Ads Keyword Planner	Web Based	Google
Google Trends	Web Based	Google
Bing Webmaster Tools Keyword Research	Web Based	Bing
Keyword Generator	Web Based	Ahrefs
AlsoAsked	Web Based	Candour
Answer The Public	Web Based	Answer The Public
QuestionDB	Web Based	QuestionDB
Free Keyword Tool	Web Based	Wordstream
#SuggestMrx	Web Based	Merlinox
The Reddit Keyword Research Tool	Web Based	Higher Visibility
Keyword Surfer	Browser Extension	Surfer
ON-PAGE SEO TOOLS
Google Search Console Coverage, URL Inspection & Crawl Stats Reports	Web Based	Google
Bing Webmaster Tools Site Scan and SEO Report	Web Based	Bing
Screaming Frog SEO Spider	Desktop Based	Screaming Frog
Greenflare: The Open Source SEO Crawler	Desktop Based	Greenflare
SEOlyzer: Crawler & log analysis for all SEO	Web Based	SEOlyzer
httpstatus.io: Easily check status codes, response headers, and redirect chains	Web Based	Sander Heilbron
SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL	Web Based	Ryan Jones
Ahrefs Webmaster Tools	Web Based	Ahrefs
Siteliner: Explore your website, revealing key issues	Web Based	Siteliner
Checkbot: SEO, Web Speed & Security Tester	Browser Extension	SEO Minion
SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more	Browser Extension	SEO Minion
Detailed SEO Extension	Browser Extension	SEO Minion
SEO Pro Extension	Browser Extension	Marketing Syrup
SEOInfo	Browser Extension	Weeblr
Spark Content Optimizer	Browser Extension	SEOClarity
Link Redirect Trace	Browser Extension	LinkResearchTools
Yoast SEO	Wordpress Plugin	Yoast
Rank Math SEO	Wordpress Plugin	Rank Math
LINK BUILDING TOOLS
Google Search Console Links Report	Web Based	Google
Bing Webmaster Tools Backlinks Report	Web Based	Google
Ahrefs Backlink Checker	Web Based	Ahrefs
Free Backlink Checker	Web Based	Rankwatch
Broken Link Checker	Web Based	Ahrefs
BuzzStream Free Link Building Tools	Web Based	Buzzstream
Hunter: Find email addresses in seconds	Web Based and Browser Extension	Hunter
Google Alerts: Monitor the web for interesting new content	Web Based	Google
SEARCH MONITORING AND RANK TRACKING TOOLS
Google Search Console Performance Report	Web Based	Google
Bing Webmaster Tools Search Performance Report	Web Based	Bing
Ahrefs Webmaster Tools	Web Based	Ahrefs
thruuu: Awesome SERP Analyzer	Web Based	thruuu
SERP Checker	Web Based	Accuranker
SEO Search Simulator by Nightwatch	Browser Extension	Nightwatch
SEOminion: SEO Extension with Multi-Location SERP Simulator	Browser Extension	SEOminion
MobileMoxie SERPerator: Google Mobile Rank Checker	Web Based	MobileMoxie
SEO DASHBOARDS & REPORTING TOOLS
50+ Google Data Studio Templates to Speed your SEO Reporting	Google Sheets	Sheets for Marketers
9 SEO report Google Data Studio and Google Sheets templates you can swipe today	Google Data Studio and Google Sheets	Supermetrics
Search Console Explorer Studio and Sheet, Cannibalization Explorer, etc.	Google Data Studio and Google Sheets	Hannah Butler
SFAIK - Screaming Frog Analyzer	Google Data Studio	IKAUE
Monthly SEO Report Template	Doc, PDF, GDocs	Backlinko
Steal Our SEO Report Template (and Make It Even Better)	Google Slides	Ahrefs
Search Console PunkExport	Google Sheets	Lino Uruñuela
WEB SPEED OPTIMIZATION TOOLS
Measure from Web.dev	Web Based	Web.dev
PageSpeed Insights	Web Based	Google
Web Page Test	Web Based	Catchpoint
GTmetrix	Web Based	GTmetrix
Wattspeed: Free synthetic Speed monitoring tool	Web Based	Wattspeed
PageSpeed Compare: Compare performance metrics of your pages against each other	Web Based	Sander Heilbron
Experte: Bulk Core Web Vitals Check	Web Based	Experte
Batch Speed: Bulk speed test multiple urls using Google's Page Speed checker	Web Based	Batch Speed
Fast or Slow: Global Web Speed Profiler	Web Based	Wordfence
SERP Speed: Compare your page speed at keyword level with the rest	Web Based	Reddico
Dareboost: Test, analyze and optimize your website performance	Web Based	Contentsquare
Lighthouse	Browser Extension	Google
Web Vitals Extension	Browser Extension	Addy Osmani
Core SERP Vitals	Browser Extension	Chris Johnson
STRUCTURED DATA TOOLS
Google's Structured Data Testing Tool	Web Based	Google
Google's Rich Results Test	Web Based	Google
Schema Markup Validator	Web Based	Schema.org
Structured Data Viewer	Web Based	Classy Schema
Schema Markup Testing and Comparison Tool	Web Based	Shay Ohayon
Schema.dev's Structured Data Testing Tool	Web Based and Browser Extension	SEOClarity
Ryte Structured Data Helper	Browser Extension	Ryte
Schema Builder & Tester for Structured Data	Browser Extension	Schema.dev
Schema Markup Generator (JSON-LD)	Web Based	technicalseo.com
The Schema Markup Generator	Web Based	RankRanger
MOBILE SEO TOOLS
Google's Mobile Friendly Test	Web Based	Google
Mobile Friendliness Test Tool	Web Based	Bing
MobileMoxie Page-oscope	Web Based	MobileMoxie
Mobile-Friendly Test (Bulk Testing Tool)	Web Based	technicalseo.com
Mobile-First Index Tool (Mobile vs. Desktop Test)	Web Based	technicalseo.com
Mobile First Index Checker	Web Based	Zeo
LOCAL SEO TOOLS
Google My Business	Web Based	Google
BrightLocal's Free Local SEO Tools: Local Listings Health Scanner, Local Search Results Checker, and more!	Web Based	BrightLocal
Postamatic: Build your Google My Business Posts, Q + As, and manage GMB Reviews via the Google My Business API.	Google Sheets	Two Octobers + AgencyAutomators
PlePer Local SEO Tools	Browser Extension	PlePer
GMBSpy: View Google My Business "Categories"	Browser Extension	George Nenni
Whitespark Local Citation Finder	Web Based	Whitespark
Google Review Link Generator	Web Based	Whitespark
Local Search Results Tool	Web Based	technicalseo.com
INTERNATIONAL SEO TOOLS
Google Search Console International Targeting Report	Web Based	Google
The Hreflang Tags Generator Tool	Web Based	Aleyda Solis
Free Hreflang Generator	Google Sheets	Relgrowth
hreflang Tags Testing Tool	Web Based	technicalseo.com
Hreflang Validator	Web Based	Sistrix
Locale-Adaptive Pages Testing Tool	Web Based	technicalseo.com
JAVASCRIPT SEO TOOLS
Parito	Web Based	iPullrank
View Rendered Source Extension	Chrome	Jon Hogg
JavaScript rendering check	Web Based	searchVIU
Fetch & Render	Web Based	technicalseo.com
Web Developer Extension	Chrome	Chris Pederick
Screaming Frog SEO Spider	Desktop Based	Screaming Frog
SEO FORECASTING TOOLS
SEO Forecasting Template in Google Sheets	Google Sheets	Tom Capper
A Google sheets template for SEO traffic forecasting	Google Sheets	Kevin Indig
How to Use Data Forecasting for SEO [Scripts Included]	Python Script	Patrick Stox
Morphio SEO Forecasting Template	Google Sheets	Morphio
SEO Forecasting in Data Studio	Google Data Studio	John McAlpin / Search Engine Journal
Forecasting SEO Impacts on Organic Traffic	Google Sheets	Robin Rozhon
WORDPRESS SEO PLUGINS
Yoast SEO	Wordpress Plugin	Yoast
Rank Math SEO	Wordpress Plugin	Rank Math
All in One SEO	Wordpress Plugin	All in One SEO
Site Kit by Google	Wordpress Plugin	Google
The SEO Framework	Wordpress Plugin	The SEO Framework
SEOPress	Wordpress Plugin	SEOPress
SEO AUDITS TEMPLATES
The 100% Free Tech SEO (+ Beyond) Site Audit Checklist	Google Sheets	Moz
242 Point SEO Audit Checklist (updated for 2021)	Google Sheets	Andrew Drinkwater
Annielytics Site Audit Checklist	Google Sheets	Annie Cushing
The Comprehensive Guide to Technical SEO Audits	Google Sheets	Benjamin Estes / Brainslab
Technical SEO Audit (188+ Steps And Free Audit Template)	Google Sheets	Olga Zarzeczna
SEO Audit Template	Google Docs / Word / PDF	Backlinko
SEO Audit Checklist: Our Ever-Changing List	Google Sheets	Ian Lurie / Portent
How to Run an SEO Focused Content Audit	Google Sheets	Ryan Stewart Webris
How to Do a Content Audit and Boost Your Organic Traffic [Template Included]	Google Sheets	Joshua Hardwick / Ahrefs
The Guide to SEO Content Audits	Google Sheets	Benjamin Estes / Brainslab
The Quick-but-Thorough Local SEO Site Audit	Google Sheets	Whitespark
50+ Point Local SEO Checklist to Supercharge Your Local Marketing	Google Sheets	Adam Steele / Loganix
GOOGLE SEARCH CONSOLE GUIDELINES
Beginners guide to Search Console	Guide	Google
Google Search Console: The Definitive Guide	Guide	Backlinko
Google Search Console: A Complete Guide for SEOs	Guide	Anna Crowe / Search Engine Journal
How To Perform An SEO Audit Using Google Search Console	Guide	Olga Zarzeczna
How to Use Google Search Console to Improve SEO (Beginner’s Guide)	Guide	Joshua Hardwick / Ahrefs
The Definitive Guide to Google Search Console	Guide	Nick Brown / Ahrefs

RESOURCE NAME	TYPE	AUTHOR
HTML & CSS
How To Learn HTML for SEO	Guide	Joe Hall
HTML tags you can’t do without in 2021	Guide	SE Ranking
8 HTML Tags Essential for SEO	Guide	Andrei Prakharevich / SEO Powersuite
HTML Basics	Guide	Mozilla Developer Network
Intro to HTML/CSS: Making webpages	Guide	Khan Academy
JAVASCRIPT
JavaScript basics	Guide	Mozilla Developer Network
The Modern JavaScript Tutorial	Guide	JavaScript.info
HTML/JS: Making webpages interactive	Guide	Khan Academy
Modern JavaScript Fundamentals	Guide	Dan Wellman / EnvatoTuts+
Learn JavaScript - Full Course for Beginners	Guide	freeCodeCamp.org
SOFT SKILLS
21 Soft Skills to supercharge your in-house SEO team	Guide	John Shehata / SEMrush
7 Critical Communication Skills That Get SEO Recommendations Implemented (and Retain Clients Long-term)	Guide	3Q Digital
10 Skills Every SEO Expert Should Have	Guide	Hannah Evon / Higher Visibility
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes	Presentation	Aleyda Solis
START AN SEO BUSINESS
How to Start an SEO Company	Guide	seo.co
How to Start an SEO Business in 6 Steps	Guide	Joshua Hardwick / Ahrefs
How to Build a Successful SEO Agency	Guide	Anastasia Sidko / SEMrush
How Can I Set Up an SEO Agency?	Guide	Tony Wright / SEMrush
“4 Pillars” to Starting & Growing an SEO Agency	Guide	Ryan Stewart
GOOGLE ANALYTICS
The Beginner's Definitive Guide to Google Analytics	Guide	Phil Pearce / SEMrush
Google Analytics Tutorial 2021 // Step-By-Step Google Analytics 4 & Universal Analytics Walk-Through	Video	Loves Data
The Ultimate Guide to Google Analytics in 2021	Guide	Aja Frost / Hubspot
How to Use Google Analytics to Improve SEO Performance	Guide	Michal Pecánek / Ahrefs
15 Ways to Use Google Analytics to Track Your SEO Efforts for Free	Guide	Elise Dopson / Databox
Google Analytics 4 Guides Series	Guide	Himanshu Sharma / Optimize Smart
GOOGLE DATA STUDIO
Getting Started with Google Data Studio	Guide	Julian Juenemann / Measure School
The Ultimate Guide to Google Data Studio in 2021	Guide	Aja Frost / Hubspot
Google Data Studio Tutorial for Beginners	Video	Loves Data
The Ultimate Guide to Google Data Studio 2021	Guide	Chris Hamlin / Data Studio Templates
Google Data Studio Tutorial with Free PDF ebook	Guide	Himanshu Sharma / Optimize Smart
How to Create a Killer SEO Dashboard in Google Data Studio [Simple Guide]	Guide	Hunter Branch / Netpeak Software
GOOGLE TAG MANAGER
The Beginner’s Guide to Google Tag Manager	Guide	Shannon Dunn / Brain Labs Digital
The Beginners Guide to Google Tag Manager	Guide	Phil Pearce / SEMrush
Google Tag Manager Tutorial: A Step-By-Step Guide To Getting Started With GTM	Guide	Jeff Sauer / Data Driven
Google Tag Manager: A Simple Tutorial	Guide	Caroline Forsey / Hubspot
The Beginners Guide to Google Tag Manager	Guide	Measure School
The Quick & Practical Guide To Google Tag Manager (With 10 Videos!)	Guide	Leveling Up
GTM Tips	Guide	Simo Ahava

Access, Copy and Share these Free SEO Resources in Google Sheets

In case you want to easily copy to use or share these free SEO resources listed above, I’ve also created a Google Sheet that you can copy here to use it as a reference while you learn SEO.

The Learning SEO Roadmap FAQs

In what order should you go through the SEO roadmap?

The first phase “Learn SEO Basics” and the second one “Learn to Execute an SEO Process” are fundamental to go through to have an “overview” of how the SEO process works, so I would highly recommend to start with these two if you want to start with the “building blocks” of SEO.

If you want to start executing an SEO campaign for hands-on experience for free or very little resources, take a look at the “Implement with Free SEO tools” section to obtain free tools to use in your first SEO processes. Also, if the site you’re working is using one of the most popular Web platforms, take a look at the “Implement SEO in your CMS“, to get hands-on advice to effectively implement SEO related best practices in them, leveraging these platforms functionalities.

In parallel, I would recommend you to start following the latest SEO related updates and search industry news, to keep up with all what you’ve started to learn. Check out the “Keep up with SEO News” for that, listing reliable SEO publications, podcasts, newsletters, etc. that you can subscribe to.

You might want to continue your SEO learnings process by expanding your SEO knowledge beyond the fundamentals of the building blocks and process execution. To learn more advanced topics, take a look at the “Deepen your SEO Knowledge” to get more in-depth SEO understanding.

Depending on the type of company or industry you’re working for (or want to work at) you might want to decide to specialize and for that you can pick the specialization you’re interested about from the “Specialize within SEO” area.

At this point, you would have already started with your SEO process implementation and seen there are very time consuming tasks that within your context they should be viable to automate and you already know (or willing to learn) some of the most popular programming/scripting languages to automate them. For that take a look at the “Automate SEO Tasks” section.

Finally, to complement your SEO knowledge and support your efforts through the execution of the SEO process, you can take a look at the “Complement your SEO Knowledge” section, listing resources of connected areas known to be useful for SEO projects success, although not SEO specific.

Should you go through all the areas and resources of the SEO Roadmap to learn SEO?

I’ve been also asked if I recommend to read all the SEO roadmap resources and go through all of the different areas to better learn SEO. As you can see in the answer I gave to the question above about “In what order should I go through the SEO roadmap”, there’s value in each one of these areas to become a well rounded SEO, although depending on what you want to specialize on, you might want to decide to go deeper in some of them and leave others for later on.

Because of this, if you can, I would recommend to go through all of the areas and read at least a couple of the guides/resources listed in each, since I believe that it will allow you to better understand how each of these play a role within the SEO process, and how SEO works as a whole, even if you later decide to focus on a certain area (technical SEO, content SEO, link builder) instead of deciding to become an overall SEO specialist. Then if you decide to specialize on an area, you can then go through all of the resources listed within that area and related/connected topics.

Tips from experienced SEO professionals when learning SEO

It’s always hard when you start learning something new, and SEO in particular can seem a complex topic at the start. Because of this, I asked over twitter about those top things experienced SEO professionals would have love to know when they started and would advice to new SEOs who are just learning!

Here you have some of the top advice to take into consideration through your SEO learning process:

"There is no SEO that is an expert in everything, and that’s why it’s more than okay to ask for opinions or thoughts on a subject no matter how long you have been in the game." By Tessa Bonacci Nadik	"Try everything and then find and stick to your niche. Seo is too broad a field to be good at every aspect of it. It's okay to openly talk to your manager about this and ask to be "allowed" to specialise." By Anett Pohl
"Focus on the principles rather than just the tactics. What do Google want to serve their customers? Results that are.. Valuable, Relevant, Indexable, A positive User Experience. When in doubt, that should steer you well." By Mark Johnstone	"I would tell myself to try things for yourself, build a site that doesn't have to be anything but a testing ground for you. Also, talk to others in the industry and outside it. Ask questions - stay curious and question your own assumptions to get outside your bubbles." By Jess Joyce
"SEO is a medium and not the ultimate goal. We as SEO's tend to get involved in getting things done that are sometimes not aligned with the business/marketing goals which leads to disparity! That's why we should focus on the ultimate goal using SEO as a medium." By The Rank Machine	"Half the battle is building relationships, earning buy-in and making sure you're in the loop. You need to sell yourself and the value of your recommendations if you want to succeed in SEO. Make friends with your writers, developers (in house or not), and even non marketing folks!" By Sara Naatz
"Almost everything you do should begin in the mind & experience of the searcher. It’s ok to push back on a client, it’s ok to hold a client accountable, it’s ok to say no to a client, it’s ok to fire a client." By Sam McRoberts	"Surround yourself with smart people, but be confident in yourself. Talk to people at conferences, that's where I've learnt the best things! There's a ratio between mouths and ears for a reason tho, listen twice as much as you speak." By Gerry White
"Don’t ever think that you know everything. Things change far too quickly for you to ever possibly know EVERYTHING, even in your niche! Plus talk to people, network, surround yourself with people who are just as passionate about SEO as you are. That’s how you’ll grow." By Sophie Brannon	"The one thing I wish I'd known earlier is to always be mindful of commercial goals. It doesn't matter how technical you are, if you can't track your tactics and strategy to the money and convey that connection to your stakeholders, your projects and ultimately, career will stall." By Nick Wilsdon
"I wish I found out earlier in my career that it's fine to say "I don't know" and to ask for help rather than trying to pretend I'm always on it, especially in my relationship with development." By Roxana Stingu	".. Don't get caught up about other people "cheating". There's not a lot you can do, and don't expect G to take action. Instead - look for anything "good" they are doing/getting, and replicate/emulate that, and then move on. The goal is Not Rankings - that's only a metric.." By Lyndon NA
"Keep it simple. The industry can seem overwhelmingly overcomplicated when you start but as you gain more experience you realise it’s the simple things, the foundations of SEO if you will, that have the most impact." By Andrew Charlton	"Doing X won't lead to the same amount of improvement for site B, as when you did it for site A. That's not because you failed, it's because you cannot control all the variables, no two sites are exactly the same this way. So be prepared to be flexible, and adjust your approach. Also a good reason not to look what successful sites are doing, emulate that and expect the same success. Those sites may well be ranking in spite of whatever tactic you are planning on replicating." By Dave Smart
"Choose your tools wisely. Deeply learning and understanding a core set of pro-level SEO tools is far more valuable than chasing each new shiny thing. Bonus points if your tools play well together, but if not just brush up on manipulating spreadsheets to get the answers you need!" By Michelle Bourbonniere	"I would go back and tell myself that if you're just pushing pixels around the page (making small adjustments), you can't expect profound changes in performance. Also, not everyone cares about SEO as much as I do/did. Embrace TL;DR in communications." By Chris Green
"Use and try all the tools you can. Listen and learn from the global SEO community and let everyone around you know about it. Never assume you know everything about how to use a search engine. Learn to be comfortable when the honest answer to your bosses is It Depends" By Ellie	"SEO is no black and white, and learning never stops. Learn what sources to trust: magazines, professionals, seo blogs, newsletters. Build your opinion the way researchers would to- collect different angles, case studies, test yourself and then be ready to implement." By Svetlana Stankovic
"SEO tools are great and they are getting better. But it's easy to get blinded by them. Sometimes you just need to look through a website - not wait for an error to be flagged by a tool. Step back and look at a website, not base your success on getting top marks by a tool." By Mike Richardson	"Like many things in marketing, it should start with a goal and strategy in mind. We cannot be pushing changes by being reactive to algo updates. Beyond on page and off page techniques - best serve quality content, build your brand and make your site user friendly!" By JJ Nato-Pascasio
"At start I always tried to just check a lot of boxes with known ranking factors in mind. Now we put everything that is seen, consumed & interacted with by the users first & work on the tech and co. after that. So the first question is always are we providing a good exp. for users" By Whyzkid	"Build for users, but with Google in mind. (Cheers @SEOMalc). Simple phrase that steered me right. That and Business Reasons > SEO reasons. There may be a good reason it’s a sub domain rather than a subfolder. Ask or risk getting ripped apart by a client in a boardroom..." By John Jackson
"A good checklist of actions prioritized for cost/effectiveness is more valuable than a cerebral audit of 100 pages." By Gianluca Fiorelli	"Don't treat SEO and SEO efforts as an isolated channel. SEO should be part of a more 360 strategy from the begining both technical/website foundations and overall company's online marketing strategy related" By Edgar Sánchez
"Best practices are good but don’t just spout them without first looking at the constraints of the CMS, budget, staff, time, and internal/political/brand pressure. The ultimate best practices are the ones that improve the bottom line." By Mark Alves	"Stop watching graphs going up or down; watch the tickets getting done. If your strategy is focusing on serving user intent the best way possible, instead of shady short-term practices, focus on that instead of hastily analysing every single suspected Google update." By Gianna Brachetti-Truskawa
"Understand the business goals, and remember that it not all about traffic, traffic costs money...the right traffic makes you money..." By Arnout Hellemans	"When I was in-house I wished I had known how to express that all the SEO and blogging we were doing was pointless without a strategy." By Lidia Infante
"You can specialise in one area and you can hire expertise in the other areas, you don't need to know everything on your own." By Martin McGarry	"Future-proof your SEO: don't waste your time chasing hype - keep your efforts focused on what search engines want long-term, even if there's a small loophole being exploited by some at the moment." By Dustin Woodard
"SEO really requires pushing back against perfectionism. You can’t fix everything - there’s no “perfect” site. Over time I’ve learned to focus on the bigger picture. Get crystal clear on your client’s goals & tackle the 3-5 highest priority items that can get them there." By Abby Reimer	"3 Things: Think about your target audience and their needs, try to serve them what they are looking for. This is exactly what Google is doing for its audience. Don't fear Google updates, SEO principles will remain same." By Praveen Sharma
"Don't chase the wrong thing. When you're tracking your progress using metrics - sometimes you forget what that metric leads back to. And you end up focusing on wins and fails that have no real value, and lose opportunities that would have contributed to success." By Bibi Raven	"Best practices aren’t always the best answer... you can spend a lot of time chasing them and never find success. While it’s always a good idea to implement best practices, learning how to identify and set the best priorities should be your main focus." By Jake Bohall
"How to prioritise better. I started in an ecom business and was being pulled all over the place - would've loved to say "this isn't a priority" when I was being pushed to do a load of work that wouldn't move the SEO needle" By Plants and SEO	"- You are not alone: there is an awesome SEO community out there, so contribute to it. And if you don't see one, build it. - Try not to stress out so much. Keep a healthy perspective on what you are doing. Learn how to negotiate. Be part of the solution & listen to other depts" By Kayleigh Toyra
"How SEO fits into the larger landscape of the particular business you're in. Interaction with other channels, how to place it in an overall strategy and how much weight to give it, and what area of SEO that will move the needle based on that." By Ben Böhmer	"I wish I had known how valuable it was learning from building my own project websites. You can experiment to your heart's desire with your own site and you dont need anyone else's buy in!" By Adam Durrant
"Build. A. Test. Site. So many SEOs have never done the simple process of buying a domain, setting up hosting, and dogfooding their own tactics. You'll learn more getting a site from zero to $50/mo than nearly anything else." By Kris Roadruck	"SEO in theory, is very different to SEO in practice. There's very rarely 'an' answer, just lots of different shades of grey. What works in one scenario, might not work in another. Plus, it's all meaningless without business perspective." By Geoff Kennedy