Learning SEO – A Roadmap with Free Guides & Tools
[Updated on Jan 7, 2022]
Start learning SEO or expand your SEO education to become or grow further as an SEO specialist with Learning SEO. From keyword research, link building, to SEO strategy and more, you have a roadmap to learn SEO with free reliable comprehensive guides, resources and tools.
Take a look at the SEO learning roadmap below, featuring the different areas, most common activities and phases of the SEO Process:
If you’re also looking for free reliable resources to learn search engine optimization using this SEO roadmap, I’ve aggregated the best free guides, checklist and courses from the SEO industry that you can use to learn, since there’s a lot of excellent free SEO online resources but also a lot of noise so it’s sometimes difficult to identify them. Select the area you’re interested on:
In case you want to easily copy to use or share these free SEO resources listed above, I’ve also created a Google Sheet that you can copy here to use it as a reference while you learn SEO.
The Learning SEO Roadmap FAQs
In what order should you go through the SEO roadmap?
For SEO Beginners Looking to Start Learning:
If you’re just starting to learn SEO, begin with the first phase “Learn SEO Basics” that teaches about the main concepts and areas that influence SEO, what are search engine crawlers and how do they work, what impact search rankings, what doesn’t affect search results, how to identify relevant keywords, how to optimize relevant content and more.
Then follow with the second phase “Learn to Execute an SEO Process” which cover what SEO needs to be implemented, fundamental to have an “overview” of how the SEO process works: How to develop an on page SEO audit, how to establish a link building strategy or how to monitor your search engine rankings or Website’s visibility.
If you want to start executing an SEO campaign for hands-on experience for free or very little resources in your own sites, take a look at the “Implement with Free SEO tools” section to obtain reliable handy free tools to use in your first SEO processes: from on page optimization to page speed, and keyword tools, with tips from SEO experts about how to use them.
Have a WordPress site? Or a Website using Shopify, Magento or Webflow? If the site you’re working on is using one of the most popular Web platforms, take a look at the “Implement SEO in your CMS“, to get hands-on advice to effectively implement SEO related best practices in them, leveraging these platforms functionalities and plug-ins.
For SEOs Looking to Expand Knowledge:
Expand your SEO knowledge beyond the fundamentals, to take your organic search results to the next level with the “Deepen your SEO Knowledge” to get more in-depth SEO understanding: from site speed to content strategy, this section covers the different technical, content, backlinks, management and opportunities across different day to day SEO scenarios.
Depending on the type of company or industry you’re working for (or want to work at) you might want to decide to specialize, and for that you can pick the specialization you’re interested about from the “Specialize within SEO” area.
At this point, you would have already started with your SEO process implementation and seen there are very time consuming tasks that within your context they should be viable to automate and you already know (or willing to learn) some of the most popular programming/scripting languages to automate them. For that take a look at the “Automate SEO Tasks” section.
In parallel, I would recommend you to start following the latest SEO related updates and search engine news, to keep up with all what you’ve started to learn. Check out the “Keep up with SEO News” for that, listing reliable SEO publications, podcasts, newsletters, etc. that you can subscribe to.
Finally, to complement your SEO journey and support your efforts through the execution of the SEO process, you can take a look at the “Complement your SEO Knowledge” section, listing broader digital marketing resources of connected areas known to be useful for SEO projects success, although not SEO specific, like using Google Analytics, or the building blocks of Front-End Web Development.
Should you go through all the areas and resources of the SEO Roadmap to learn SEO?
I’ve been also asked if I recommend to read all the SEO roadmap resources and go through all of the different areas to better learn SEO or if it’s ok to just pick some of them to pick up the SEO basics and a few SEO techniques to start with. As you can see in the answer I gave to the question above about “In what order should I go through the SEO roadmap”, there’s value in each one of these areas to become a well rounded successful SEO, although depending on what you want to specialize on, you might want to decide to go deeper in some of them and leave others for later on.
Because of this, if you can, I would recommend to go through all of the areas and read at least a couple of the guides/resources listed in each, since I believe that it will allow you to better understand how each of these play a role within the SEO process, and how SEO works as a whole, even if you later decide to focus on a certain area (technical SEO, content SEO, link builder) instead of deciding to become an overall SEO specialist. Then if you decide to specialize on an area, you can then go through all of the resources listed within that area and related/connected topics.
Can you help me to sort out why a page doesn’t rank better (or at all)?
Sure thing! This is one of the most common questions you’ll get asked as an SEO. To help you, here’s a checklist with basic SEO diagnostics questions to ask, as well as areas to analyze and type of tools to use, including a Google Sheets resource too.
Tips from experienced SEO professionals when learning SEO
It’s always hard when you start learning something new, and SEO in particular can seem a complex topic at the start. Because of this, I asked over twitter about those top things experienced SEO professionals would have love to know when they started and would advice to new SEOs who are just learning!
Here you have some of the top advice to take into consideration through your SEO learning process: